If you own a website or an online business and want to boost your traffic and customer reach for more conversions & sales then you can use SEO to optimize it. But, when it comes to choosing the right SEO plan and implementing SEO practices in your budget then the very first thing that strikes in our mind is how much does SEO cost in India?
Before going into the detailed discussion about the cost of SEO services in India, we want to make you believe one thing that SEO (Search Engine Optimization) is the most result-driven and affordable online marketing practice that guarantees continuous organic traffic to your website.
SEO comprises different practices and services to optimize a website for top search engine rankings and so the SEO cost depends on a number of factors including how well your site is performing currently on different SEO parameters. The best part is that you can customize your SEO plan depending on those parameters and your requirements. So, before breaking into the factors that decide the cost of SEO in India and how much you should spend on SEO services, you should understand what is SEO and its practices?
What is SEO?
SEO or Search Engine Optimization refers to implementing a number of strategies and practices to boost your website’s traffic and its visibility in search engine result pages (SERP). A complete SEO package includes the following services:
- Website structure analysis
- Keyword research and analysis
- Optimization of website code and structure
- Optimization of on-page and off-page SEO factors
- Content analysis, optimization, and management
- Link building services
- Local SEO practices
- SEO monitoring, tracking, and reporting
Now we know what an SEO company offers to optimize your website, we are ready to talk about SEO costs, factors that affect the pricing, and what you need for your business.
Factors That Decide the Cost of SEO in India
If you have decided to invest in SEO services and optimize your business’ online presence, you should be well aware of different factors that can affect your spending on SEO. Your SEO cost totally depends on your business niche, online competition, and features & services you want to include in your SEO package. This is very important because no one wants to pay or overpay for the services and time that are unnecessary and irrelevant to them.
The factors that decide your SEO cost:
Your goal: The SEO package you choose comes with a price tag and you need to customize your strategies to find something that best suits your requirements without overshadowing your budget. You need to determine what do you want out of your SEO services? What do you want to achieve from SEO strategies? How do you want to implement SEO practices?
Answers to these questions will help you find the right package at the right cost, so sit with your business team and partners to decide on what your business goals are and how SEO services can help it.
Your business type and target niche: The SEO practices differ from one business to another and so does the SEO cost. Different business niche offers a different level of competition when it comes to implementing SEO practices. Your SEO expert will help you determine how competitive your niche is what kinds of strategies you should opt for.
If there are fewer players offering similar kinds of services and products as yours, there will be less competition in the market and it will be easy to target higher rankings in search engine results. So, it will cost less to optimize your website.
The targeted keywords: Targeting the relevant keywords for your business is the most important SEO practice and keyword competition in your particular niche will also determine your SEO cost. Some keywords are too competitive as everyone in your niche is targeting them to rank their websites and that is going to be difficult to rank your website for the same keywords.
Keyword’s popularity and search volume determine the level of competition and time & effort it will require by an SEO team to rank your website. And, this definitely will add up in your SEO cost.
Your website’s age and structure: If you have an old and well-established website with optimized design, it will be much easier for SEO experts to rank your business. Parameters like your domain age, website establishment time, and your onsite content play an important role in determining the level of effort while implementing SEO practices.
If your SEO Company is going to optimize the structure and design of your website to make it SEO compatible, it is going to cost you a bit more.
Features and services: As we have already discussed that SEO implementation includes a number of practices and services to optimize your website. You can opt for services that you really think are necessary for SEO implementation for your business. As, if you don’t have a service business where it is not required to target an audience in a particular region, you don’t need to opt for Local SEO practice.
Also if you don’t want support, monitoring, tracking, and reporting of your SEO strategies and its performance, you can exclude the after-service support from your package.
Now, you know what factors are going to affect your SEO cost, it’s time to go deep into your requirements and budget to find the right SEO package.
How much should you spend on SEO services?
The amount you spent for SEO implementation will depend on the size of your business and what kinds of services and features you require to optimize and manage your website’s SEO for search engine rankings. When you choosing the SEO package for your business, don’t get too much excited about “cheap SEO services” as like any other services SEO also requires time and investment for the best results. Typically, an SEO project can cost between a few hundred dollars to thousands of dollars per month depending on the services you opt for.
There is no fixed standard to decide your SEO budget – a service business website with few pages will work well with basic SEO packages and plans while an e-commerce website with thousands of pages and products will require a larger budget for SEO services.
The bigger your website, the more time and effort it will take for SEO implementation. If you are looking for complete SEO services right from website optimization, content optimization, link building to the monitoring and reporting, you should be ready to pay more to your SEO Company.
SEO is an ongoing process and requires a long-term investment to implement and monitor your SEO strategies in order to target the best results and outcomes. Instead of investing in one-time SEO practices, you should opt for monthly SEO packages to keep track of your progress and implement the most relevant practices with upcoming search engine algorithm updates and changes. It will also give you time to plan your next strategy to get long-term benefits with an ongoing process.
How You Can Choose the Best SEO Packages in India?
When it comes to choosing the best SEO package in India for your business, you need to do a little bit of research regarding different SEO packages from different companies to get the best of the SEO services at the right cost. When you go through different SEO plans and packages, you will observe that no two plans from an SEO agency offer a similar set of services. This is where you need to determine your SEO requirements and what SEO services will do the job for you.
Each site is unique and requires its own set of SEO strategies with different levels of attention, effort, and time from and SEO team. You should never mind sitting with an SEO expert to go through your website in detail to determine the level of work it will take for SEO optimization before quoting an SEO package for your business.
You can also compare the different SEO plans from different service providers to get an idea about the cost of SEO for website in India before picking an SEO company. You can also pick a plan with a dedicated SEO manager to help you track the progress throughout the project.
Should you opt for low SEO costs?
As we already said that never get too much excited about cheap SEO services; if the SEO cost is looking too good to be true, chances are you will get the poor quality SEO services with no long-term commitment for good results. Like any other services, lower the SEO cost; lower the performance and quality of the services. The companies that offer SEO services at a much lower cost than other players, mostly use black hat techniques to deliver the results that don’t last long.
SEO practices with Blackhat tricks also harm your site value and reputation in different search engines and they start degrading your rankings in search engine results. It is always better to pick an SEO company with a better reputation and years of experience in the industry for quality SEO services at reasonable pricing. It will take you through standard SEO practices to improve the online visibility of your business and help you rank on the first page of Google for relevant keywords.
How to Choose the Right SEO Company?
When you are looking for the right SEO package for your business, you should also give equal importance to choosing the right SEO Company for the best services and satisfaction. While considering the cost of SEO India, you should not ignore the fact that an SEO company with better resources and expertise can help you deliver the results as per your expectations. Make sure to partner with an SEO company that offers a complete range of SEO services and remains up-to-date with frequent updates in search engine algorithms.
There are many factors that you should consider while picking the right SEO Company, but these basic features you must look into any SEO company:
Prefer standard and white hat SEO services: Always prefer a company that follows white hat SEO over back hat SEO practices to optimize your website. This will take a little extra time but you will get the long-lasting results from your SEO strategies.
In-house team with a good track record: To optimize your website on different SEO parameters, you will need an SEO team with expertise in different services such as website design, content optimization, link-building, and SEO implementation. An SEO company with an in-house team for all the SEO practices with a good track record will be the right choice.
Reliable support: Find out a company that offers dedicated support via telephone, Skype, or email to take you through the project progress whenever you want. Daily or weekly reporting will help you know exactly where your money goes.
Search engine optimization is important to rank your web pages at the top of search results. It is the most reliable and cost-effective way to bring targeted organic traffic to your website that results in more conversions and sales. It also keeps your business ahead of your competitors so that you don’t lose your customers to them.
No matter how big or small your business is, it is always a wise idea to invest in SEO services to improve your online visibility through standard practices. While looking for the cost of SEO in India, never compromise with the quality of the services to get the most out of your investment. An SEO company with years of experience and a dedicated team of trained and qualified SEO professionals can help you find the right SEO package at a reasonable cost to achieve your goals.