Law Firm SEO Services

Make Your Law Firm Website SEO Optimized and User-Friendly Find More Clients with Our Law Firm SEO Services

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Rank Your Legal Firm Website in Top Positions on Google With law Firm seo

A quick search in Google for “best lawyers near me” will pull hundreds of search engine results. And which lawyer do people pick at desperate times? Only one of the top three or top five search engine results! Most people don’t even bother to click on the next page, making it crucial for law firms and professionals to have a well-optimized website that can rank on the top of the #1 Page. This is where our law firm SEO services can help you.

Get More Clients Looking for Legal Advice with Our Best Law SEO Services

For law firms, it is difficult to find clients. According to a study by the World Justice Project, about 77% of people who had legal issues in the U.S. did not get a lawyer. Even though one out of four people faces some legal issues, it is quite challenging to convince them to hire legal services. Fortunately, with the right law firm SEO services and law firm SEO company, you can build trust in people and make it easier for them to contact you.

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What is Law Firm SEO?

Also known as legal SEO or attorney SEO, law firm SEO is the process of optimizing a law firm’s website to increase its online visibility in search engines, such as Google and Bing and help people find the right legal services they are looking for online. Law firm SEO has the power that allows you to attract people who need the type of legal expertise you have. Whether you are a personal injury law firm or a divorce lawyer, legal SEO can help you find people online who actually need legal consultation to make their lives easier.

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Benefits of Law Firm SEO

As per Backlinko, only 0.63% of Google searchers go beyond the first search engine results page. Thus, you cannot afford to be on the third or even second page of search engines. With the help of a law firm SEO company, you can appear in front of people who need legal services and guidance.

With our law firm SEO services, you only need to pay a monthly fee that is quite small in comparison to the return you will see. Unlike paid ads and paid search traffic, search engine optimization helps you drive organic traffic that is completely free, keeping your expenses low and return on investment high.

With the right law firm SEO strategy, you can attract traffic from a target audience who are actively seeking legal advice, legal service, or legal information. While National SEO can help you reach prospective clients nationwide, local SEO can help reach new customers through your website and Google Maps.

With a strong law firm’s online presence, you can demonstrate that you are a trusted option for legal advice. Increased search visibility opens the door to new possibilities. You can beat competitors and land new, high-paying clients, be invited to public events, and establish yourself as a trusted authority in your niche.

Apart from getting more traffic through an SEO-friendly website in Google search results, you can also get clicks and calls with a well-optimized Google My Business profile. When people make local search queries, your law firm’s GMB profile may rank and allow users to click your website link or call you.

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SEO Services for Law Firms: Why Are They Important?

According to a recent survey, 64% of people conduct research online if they have a legal problem, while 80% of people said they would seek out an attorney only after checking their online reviews. In fact, when faced with legal troubles, it has become a tendency for people to first pick up their smartphones to get an idea of what can be done, if something is legal or illegal, and to decide if they really need to hire a lawyer.

This is why, as a law firm or a lawyer, you need to have a strong online presence so that people can easily find you, see as a trusted professional, and contact you.

Media Search Group is a trusted law firm SEO agency and has helped numerous attorneys, lawyers, and law firms grow their business online. Our SEO company is dedicated to delivering excellent results that you can build your business upon.

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What Does Law Firm SEO Include?

Expanding your client base is easy with Media Search Group because we follow a comprehensive and holistic search engine optimization approach. We never cut corners when it comes to strategizing and implementing effective SEO strategies. Here is a complete overview of what we do when you choose our law firm SEO services.


Keyword Research and SEO Strategy

For legal marketing and law firm SEO, we start with your website SEO audit and keyword research for your law practice. We will use these keywords in creating your SEO campaigns, content marketing, website optimization, GMB profile optimization, and even social media marketing to help your website attract more traffic that can convert site visitors into your clients.

Law Firm Competitor Analysis

Competition Analysis

Competition analysis in the digital marketing industry is a must for search engine optimization because it helps you stay ahead of the curve. We check out your competitors’ market share, services offered, whether they are low-cost or high-cost law firms, their ideal clients, website content, and how they set themselves apart from others.

Law Firm On-Page Optimization

On-Page Optimization

On-page SEO for law firms includes optimization of crucial elements so that your website ranks higher in search engines. The first thing, we check is the content on your website and see if it meets the E-A-T guidelines. Here, E stands for expertise, A for authoritativeness, and T for trustworthiness. We ensure that your web content optimized with your target keywords and service locations.

Law Firm Off-Page Optimization

Off-Page Optimization

Off-page optimization includes tactics and actions that are done outside your website. For instance, guest posting, creating backlinks so that authoritative websites point back to your website to build trust among your prospective customers, and managing reviews and ratings on different platforms, including Google My Business profile.

Law Firm Technical SEO

Technical SEO

Technical SEO for law firms refers to the practice of optimizing your law firm’s website and server to help search engines crawl and index your website. We keep your website updated with the latest google algorithm updates. Our SEO specialists also track core web vitals to ensure that your website has great content and offers a seamless user experience.

Law Firm Local SEO

Local SEO

Local search engine optimization is crucial especially when you serve only local areas. Without local SEO, your website or GMB profile may not appear when local people search for lawyers, law firms, or legal services online with terms such as “near me”, “lawyers in New York”, etc. For local SEO, we create location-specific pages on your website to attract local traffic.

Law Firm National SEO

National SEO

Many law firms target multiple locations across the country, and hence, a different SEO strategy. The first difference is that, when you are targeting an audience across the nation, you need a website that focuses on various keywords and phrases without emphasizing geographical area or local intent. An experienced law firm SEO company can guide you on how to get higher national search engine rankings.

Law Firm Link Building SEO

Link Building

Link building is the practice of increasing the number of backlinks that point to your website. These links are also called inbound links or incoming links. As opposed to what most people think, Link building is more about earning high-quality links from high domain authority (DA) websites than increasing their quantity. We ensure that you have quality backlinks from multiple referring domains with higher authority.

Law Firm Content Optimization

Content Writing Services

Content makes up the central part of your website and law firm's SEO campaign as well. If you have the right content optimization strategy, it will make your law firm’s digital marketing efforts successful. Just like any top search ranking website, your legal website must have content that is compelling, accurate, and easy to read.

Law Firm Google Business Profile Optimization

Google Business Profile Optimization

A well-optimized Google Business Profile allows you to feature in Google’s local 3-pack and also helps people to see the key information about your business. We ensure that your Name, Address, and Phone number (NAP) are consistent across all your online properties, such as your website, GMB profile, social media, online directories, signage, stationery, etc.

Law Firm Google Analytics and Reporting

Google Analytics and Reporting

Google Analytics (GA) for law firms is a powerful online monitoring and tracking tool that allows you to track the performance of your law firm’s website. By gathering information on where you currently stand in the online legal world, we can improve our SEO efforts. We set up Google Analytics for your law firm’s website to track the effectiveness of your digital marketing campaigns

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Why Choose Media Search Group for Law SEO Services?

Media Search Group has been the leading SEO agency, serving various clients from various industries, including legal. If you are wondering why we are the right choice to make your preferred Law firm SEO agency, here are a few of the many reasons to help you make the best decision for your law practice and firm.

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Have Served 1000+ Clients Successfully

It has been our pleasure to have served over 1,000 clients, including law firms, and we look forward to connecting with more and helping them grow their businesses with our SEO and other services. It showcases our ability to make our clients satisfied and happy and deliver measurable results.

50+ Professionals with In-Depth Expertise

To offer a comprehensive digital marketing package, we have a large team that consists of experienced project managers, SEO strategists, SEO specialists, content writers, web designers, web developers, social media specialists, and graphic designers. So, whatever you need, we have you covered.

12+ Years in SEO and Digital Marketing

We have been serving businesses from different industries and niches, including the legal industry, for more than a decade. As a result, we have expertise in what we do i.e. online marketing and helping businesses grow online. So, when it comes to increasing online visibility, you can trust us.

Result-Oriented, Data-Driven SEO

You want results and our SEO team will deliver them. We are confident in our SEO approach because it is data-driven and based on facts. Before outlining an SEO strategy for your law firm, we gather data from advanced tools for competition analysis, keyword research, and consumer analysis.

Single Point of Contact for Your Project

We believe in transparency and making things easier for you. We provide you with a friendly yet professional dedicated account manager who will listen to all your concerns and queries and respond to them promptly. Hence, managing your digital marketing is quite smooth with us.

Compliance with Google Guidelines

Keep your website’s reputation good in the eyes of Google and your prospective clients by being compliant with Google guidelines. At Media Search Group, we follow only white hat practices to ensure that your website ranks higher on search engines and doesn’t get penalized by Google.

We Offer Law Firm SEO Services for All Kinds of Lawyers

Media Search Group specializes in offering high-quality law firm SEO services to all kinds of lawyers. We have worked with personal injury lawyers, mediators, family lawyers, corporate lawyers, and more and helped them bring in more business. Besides, we have experience in working with both law firms and independent lawyers. Our law firm SEO experts understand the challenges specific to them and address them while creating law firm SEO strategies. So, whether you are a personal injury law firm, an independent divorce lawyer, or a corporate legal advisor, we are the top law firm SEO agency for you.

  • SEO Services for Personal Injury Lawyers
  • SEO Services for Corporate Lawyers
  • SEO Services for Family Lawyers
  • SEO Services for Tax Lawyers
  • SEO Services for Immigration Lawyers
  • SEO Services for Property Lawyers
  • SEO Services for Public Defender
  • SEO Services for Intellectual Property Lawyers and more

Law Firm SEO Services

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Other Digital Marketing Services We Offer for Law Firms

Apart from law firm SEO services, our law firm digital marketing agency also provides various other digital marketing services to help your law firm grow and strengthen its online presence.

Connect with our SEO consultants to see which digital marketing services are the best choices for your law firm.

Law Firm SEO Services

Dominate Legal Search: Proven SEO Strategies for Law Firms

Learn the cutting-edge SEO strategies specifically designed for law firms in today's competitive market. Discover how to climb search engine rankings, generate qualified leads, and establish your firm as the go-to authority in your practice area.

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Frequently Asked Questions on Law Firm SEO

Yes, law firms need SEO and many other digital marketing strategies, such as social media marketing, email marketing, content marketing, etc. to attract prospective clients and rank on the top in search engine results pages.

Yes, there are subtle differences between law firm SEO and traditional SEO. While law firm SEO companies use similar SEO techniques in law firm SEO and traditional SEO, they differ in terms of approach and focus on specific keywords, local search optimization, and content creation for people with legal needs.

Yes, with law firm SEO, our SEO Company can get more clients because it helps you increase search visibility, attracts targeted traffic, and increase the chances of people finding you online and contacting you.

A successful law firm SEO strategy must include keyword research, on-page optimization, content creation, such as web content and blogs, local SEO, link building, and performance monitoring and tracking.

Local SEO for lawyers is the process and strategy of optimizing your website and GMB profile for local searches and local rankings so that lawyers can reach more people and get more leads online.

Local SEO is an essential part of your SEO strategy if you serve in local areas or specific regions. Local search optimization helps your website appear in local search results and helps people find you easily when they search online with local intent.

Yes, SEO is an effective digital marketing strategy for all lawyers, regardless of their practice areas. At Media Search Group, we offer SEO services for personal injury law firms, family lawyers, tax lawyers, intellectual property lawyers, immigration lawyers, and other law firms and legal advisors.

Yes, Google Ads can be very effective for law firms because they allow you to appear above Google organic search results and help you focus on targeted advertising and reaching potential clients who are actively looking for legal help.

Yes, lawyers and law firms can advertise themselves online in the U.S. as long as they follow legal advertising rules and ethical obligations. While you can give information about your services, there are rules and guidelines on what you can share. For instance, you must not advertise yourself as an expert if you are not certified by an ABA-accredited organization, post false or misleading statements, or compensate anyone for recommending your services. What’s more, you can also not directly solicit your legal services. For more information, please visit the official website of the American Bar Association.

The services of law firm SEO cost varies depending on whether it needs national SEO or local SEO, the competitiveness of law practice areas, the number of content pieces to be published monthly, and many other factors. At our law firm SEO agency, the cost of our law firm SEO services varies from $149 to $1199 to meet the budget of every client

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