Digital Marketing Strategies for Real Estate
A Step-by-Step Guide

The real estate industry has experienced major changes in the last 10 years. The shift is advanced more towards technology, empowering buyers to search online while they are looking to buy any property. This digital adoption has changed the entire dynamics of real estate.

  • Almost 47% of recent buyers first search online for properties they want to buy.
  • 50% of home buyers found their home through the internet.
  • 51% of real estate professionals use social media marketing strategies for lead generation.
  • Millennials account for 43% of all home buyers.

If you are a real estate developer, agent, broker, or agency, then a strong real estate-based digital marketing strategy is what will help you maintain your position in the market. Digital marketing strategy for real estate includes everything from building a website to generating leads.

For this, first, you need to understand the basics of digital marketing for real estate and its strategies.

real estate-based digital marketing

What is Digital Marketing For Real Estate?

Digital marketing for real estate is using online tools and the right marketing strategies to promote websites, attract potential buyers, and rapidly grow the real estate business in the digital market.
A couple of years back if home seekers wanted to buy any property, they had to be physically present on-site and handle bundles of documents. But now things have changed completely, buyers can find their custom houses online. In fact, according to a recent study, 94% of home buyers search online to find their dream house.

There are several ways in which real estate developers can tap into this huge digital market.

  • Understand potential buyers and create content according to them. Having a good understanding of what your buyers want can help real estate developers generate high-quality and relevant content.
  • Create engaging online campaigns that should be designed for mobile devices because globally, most people use their smartphones to receive and send every kind of information.
  • Try to use regional languages that would help you reach a wide audience. If you want to develop personal connections with your potential buyers, you should use regional language.

Benefits of Digital Marketing Strategies for Real Estate

If you are a digital marketer or a real estate agent planning to promote your services online, then you must have a clear understanding of the benefits of digital marketing.

  • Digital Marketing helps increase the exposure of your online business. It will expand overall reach towards the targeted audience. Buyers can easily get information about the location, cost, and size of properties.
  • Digital marketing strategies for real estate are very cost-efficient. When done organically with SEO, it offers free publicity compared to traditional marketing.
  • Building brand image in the digital market is a very important factor for any online business. Digital marketing helps real estate businesses to succeed in this vast industry. Having a positive online presence is considered the next best brand-building strategy.
  • Digital marketing helps you keep track of your advertisement's performance in the marketplace. This will make it easy for you to understand what technique works best.

seo marketing for real estate agency

Top Digital Marketing Strategies for Real Estate

1. Create a Business Website

When you opt for an online business, the first and most important step is creating a well-optimized website for your business. There are numerous digital marketing tools and techniques that need to be implemented when you build an online website.

In real estate, a website can serve two purposes; an online office that can show builders projects and an online marketplace for buyers to explore purchasing options.

  • The design of the website is the key factor in building an online website. Having a professional and eye-catching design for your website helps retain site visitors for a longer time.
  • If your website is well-optimized, it will boost your website traffic from potential buyers and increase visibility in the search engines. Your real estate website must also include creative content that helps buyers understand your website's USP and go ahead with a purchase.
  • The next online strategy is to have multiple web pages that give more information about your real estate agency. The first page is only for giving you the gist of the real estate business. More pages directly result in buyers spending more time on the website, which affects the website's rank on search engines.
  • Search engine optimization (SEO) works as a backbone for online businesses that holds everything together. Digital marketers must have a full-fledged SEO plan at the beginning of their marketing strategies.
  • Real estate local SEO strategy focuses on optimizing your online presence to attract more business from relevant local searches. This includes claiming and optimizing your Google My Business profile, ensuring consistent NAP (name, address, phone number) across all platforms, and utilizing real estate keywords SEO tips specific to your area.
  • For real estate businesses, local SEO can do wonders and increase the rank of web pages for local searches. Keywords are the main driving force for important SEO plugins and building techniques. Huge numbers of buyers search for properties in specific areas online, which means having an updated list of important local keywords.

2. Acquiring Potential Buyers

After building up a successful website design, the second most important step in digital marketing strategy is getting potential buyers. The consumer buying journey is a crucial part of digital marketing.

To acquire potential property buyers, you can go for real estate SEO services and social media marketing.

  • Make an SEO-optimised website and for that, you need to do proper keyword research that potential homebuyers and commercial property buyers use while searching for properties online. Incorporate these keywords across your website so that search engine algorithms can find your content.
  • Create an efficient landing page that has information about specific locations. These help buyers find real estate property listing with ease, especially those in your target area.
  • Try to build backlinks from authoritative websites that can enhance your website's credibility. Search engines usually analyze the website's credibility by the other sites that link back to it. So, build backlinks from authoritative directories, social media platforms, and other websites. Also, review websites you have used already.
  • You can build trust relations with potential buyers through social media and digital advertising. Choose different media platforms for your business and target the right audience. You can use Facebook, Instagram, WhatsApp, and YouTube to reach multiple communities. Post regularly about your business with creative and relevant content that can help your business get engaged with your social network.

3. Content Strategy

Content strategy is the point where you first need to make a proper schedule for posting regular content on your website. You can use blog posts, videos, images, and infographics to create various types of content for your customers. Remember to make engaging content and appealing content. Have proper knowledge of each type of content and real estate blogging strategy to grow organic traffic & leads. This helps in regulating viewership and engagement for your website. In the content strategy step, you mostly share your real estate blog, news, updates, and facts.

You should try to make content according to different platforms. Videos can generate 3 times higher engagement and viewership than regular content. Properties with advanced images sell 32% faster than those without. So you should consider these points carefully and use them to produce high-quality content.

4. Social Media Strategy

Nowadays, social media marketing for your online business is the key factor for generating more leads and trustworthy customers. Advertising your website on social media platforms is a very effective way to increase the possibility of sales. However, you can post engaging videos and high-quality images.
Through 360-degree videos and photos, you can establish a full connection with your target buyers and show them the whole property with all the essentials. If you are looking for an engaging video, then make a 360-degree video and post it on social media platforms.
You can go for Facebook, Instagram, YouTube, and other social media platforms and use them effectively. For example: If you want to upload videos on Facebook, you can make content on these topics “real estate investment advice video with graphics” and “product comparison images.” The same goes for YouTube; you can make videos on “property interiors” and “Property reviews.”

5. Launch Digital Ads Campaign

You can go for PPC (pay-per-click) advertising. PPC advertising will charge money if a potential customer clicks on our ad. PPC advertising works well with real estate online businesses. You should add this to your digital marketing plan. By using PPC advertising, you can target customers with similar searched keywords as your business. You can generate leads through this strategy easily.

Create compelling and engaging online ads that can understand customer needs. You can use Google ads and Facebook ads which offer campaign types, that will automatically create ads for you. Then choose appropriate digital marketing channels that can match your ads with the right audience, ranging from search engine marketing to social media advertising.

6. E-mail Marketing

E-mail marketing is also a very successful strategy for digital marketing of any online business and in real estate, this strategy can do wonders. E-mailers have the highest conversion rate in the real estate businesses.

E-mailers also help you to stay connected closely with your buyers by keeping them informed about the offers, different properties, and many other important things. Never hesitate to send more emails to the customers. Do not follow the same pattern or standard template. The more emails you send, there is more chances of conversions.

7. Lead generation

Lead generation is a crucial aspect of digital marketing that helps you to grow your business. Real estate Lead generation leads to conversions that result in sales and revenue. If you want to acquire more potential customers through digital media, then you need an optimized landing page. Landing page is one of the most popular lead-generation methods that work well for real estate. Well-designed landing pages in CTA (call to action) format are necessary for you to gather customers and track lead performance.

8. Host Events and Webinars

Last but not least you can host webinars and different events online, which can also help your business to grow more widely. People always look for an expert who can guide them about real estate and its potential customers. Your webinar will achieve success if you can deliver full-fledged knowledge about real estate. A thoughtful speech can enhance your real estate business well.

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Challenges and Solutions in Digital Marketing for Real-Estate


Many of the real estate developers have been using traditional and old method and this huge shift from offline to online make it difficult for them to adapt modern methods suddenly. Most of the real estate developers do not know how to start their digital journey and from where.

In the traditional method, they perform integrated marketing campaigns by doing cold calling and now they have to generate leads and sales through online websites. The biggest challenge is to understand which business strategy guarantees a high ROI (return on investment).

Another major challenge usually faced by real estate online business developers in this fast-paced digital shift is how to choose the right digital channel or the right advertising strategy that drives toward generating leads.


If challenges are there, then solutions are also there that will overcome all the challenges. Digital marketing for real estate means implementing the latest digital marketing trends and strategies that help in capturing valuable leads for online businesses.

Keep a good understanding of current and trending digital marketing. Hire an experienced digital marketing agency that is dedicated to promoting your website online. Understand your ad campaigns and the various targeting options to acquire the right audiences in different ways.

This led higher impact on convertibility and will bring higher ROI to your business. By using attractive headlines and creative content you can drive more customers. Be precise about what you are delivering to buyers and always opt for the right tools that help your business to grow faster.

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Remember that the digital marketing of real estate is dynamic so, it is important to have proper knowledge about the latest trends and technologies to remain stable in the digital market. A digital marketing strategy is a mixture of all these aspects which are mentioned above.

People are shifting from traditional techniques to modern and online techniques for achieving high growth and lead. You should have basic information and a clear mindset, whenever you are going to start digital marketing for real estate.
Start with having a digital marketing agency that helps strengthen your website. Have a proper knowledge of SEO strategies. Use social media features effectively, boost your content on social media, keep tracking trending strategies in the market, and do remarketing to the target customers.

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