Best Performing Real Estate SEO Keywords of 2024

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With an increasing number of home buyers and sellers turning to the Internet as their primary source of information, businesses in the real estate industry must prioritize their digital marketing strategies, particularly when it comes to search engine optimization (SEO).


SEO plays an important role in driving targeted traffic to your website, increasing brand visibility, and ultimately generating more leads and revenue.


A successful SEO campaign lies in the strategic use of keywords those right and researched phrases that connect your business with potential customers actively.


Understanding and using the best-performing real estate SEO keywords will be crucial for gaining a competitive edge in this competitive market.

Understanding Keyword Research For Real Estate

Before we look for the best real estate SEO keywords, it is important to understand the fundamentals of keyword research and why it matters for businesses in this industry.
Keyword research is the process of identifying the most relevant and high-performing keywords that your potential customers are using when searching for real estate-related products or services online.
The real estate industry is highly localized, with unique trends and preferences in different regions, making keyword research particularly crucial.
By understanding the keywords that match your target audience, you can build your content, optimize your website, and ensure that your business appears prominently in search engine results.


Some useful SEO tools for keyword research are:

Real estate businesses can use various tools and platforms to conduct effective SEO research.

These include Google Keyword Planner for keyword research, Ahrefs, and SEMrush for comprehensive SEO analysis, including keyword exploration, backlink monitoring, and competitor analysis.

Moz offers powerful link analysis and keyword exploration capabilities, while Google Search Console provides valuable data on a website's search performance.
Utilizing these tools can provide businesses with valuable insights and data-driven decisions.

Importance of SEO For Real Estate

SEO (Search Engine Optimization) is important for real estate businesses for several key reasons:

1. Increased Online Visibility

  • The vast majority of homebuyers and sellers initiate their property search online.
  • Effective SEO strategies ensure that real estate websites and listings rank prominently in search engine results.
  • Higher visibility translates to more exposure and potential leads for real estate businesses.

2. Targeted Lead Generation

  • Real estate is a highly localized industry, with prospective buyers and sellers searching for properties within specific geographic areas.
  • Local SEO tactics, such as optimizing for location-based keywords, can help real estate businesses connect with their target audience effectively.
  • Ranking well for relevant keywords attracts qualified leads actively searching for real estate services in a particular area.

3. Credibility and Trust

  • In the competitive real estate market, ranking high in search engine results establishes a business's credibility and expertise.
  • Well-optimized online presence signals authority and trustworthiness to both search engines and potential clients.
  • Increased trust and credibility can lead to higher conversion rates and client acquisition.

4. Competitive Advantage

  • Effective SEO strategies can help real estate businesses outrank their competitors for high-value keywords.
  • Capturing a larger share of the online real estate market by ranking higher can drive more qualified traffic to websites and listings.
  • This increased visibility and lead generation can translate into more closed transactions and revenue.

5. Long-Term Benefits

  • SEO is an ongoing process that requires regular monitoring and adaptation to changing algorithms and user behavior.
  • Consistent optimization efforts can help real estate businesses maintain their online dominance and attract potential clients.
  • The long-term benefits of SEO for real estate, such as brand recognition and sustainable lead generation, can significantly impact a real estate business's success.

How To Optimize Real Estate SEO Keywords?

Effectively using best seo keywords for real estate is crucial for real estate businesses to improve their online visibility and attract more qualified leads.


Here's how to use real estate SEO keywords effectively:

1. On-Page Optimization

  • Incorporate target keywords strategically throughout your website's content, including titles, headings, meta descriptions, and body text.
  • Optimize images, URLs, and other on-page elements with relevant keywords to enhance their visibility in search results.
  • Avoid keyword stuffing, as this can lead to penalties from search engines and negatively impact user experience.

2. Local SEO

  • Real estate is a highly localized industry, so it is essential to optimize for location-based keywords.
  • Claim and optimize your Google My Business listing with accurate business information and relevant keywords.
  • Create location-specific content, such as neighborhood guides or area-focused blog posts, to improve local rankings.

3. Content Marketing

  • Develop high-quality, informative content that addresses the needs and interests of your target audience.
  • Incorporate relevant real estate SEO keywords throughout your content naturally and contextually.
  • Promote your content through various channels, such as social media and email marketing, to drive traffic and improve search engine rankings.

4. Link Building

  • Acquire high-quality backlinks from reputable and relevant websites in the real estate industry.
  • Engage in local link-building by collaborating with local businesses, organizations, or community websites.
  • Create shareable and valuable content that other websites want to link to, improving your site's authority and rankings.

5. Continuous Monitoring and Optimization

  • Regularly monitor your website's performance and search engine rankings for targeted keywords.
  • Analyze user behavior, such as bounce rates and dwell times, to identify areas for improvement.
  • Adapt your SEO strategies as needed to stay ahead of algorithm updates and changes in user behavior.

Search Volume:

Search volume is one of the important metrics in keyword research and SEO strategy development. It refers to the approximate number of times a particular keyword or phrase is entered into search engines by users within a specific timeframe, typically a month.

Understanding search volume can provide valuable insights into user behavior and help real estate businesses make informed decisions about which keywords to target.

Here are some key points about search volume:

  • Popularity Indicator: A high search volume for a keyword suggests that many users are actively searching for that term, indicating its popularity and potential demand.
  • Market Demand Assessment: Analyzing search volumes can help real estate businesses assess the market demand for specific properties, locations, or services, enabling them to make their marketing efforts accordingly.

  • Keyword Prioritization: Keywords with higher search volumes generally have a greater potential for driving traffic to a website, making them more valuable targets for optimization efforts.

  • Competition Analysis: Search volume data, combined with competition metrics, can help identify keywords with a favorable balance of search demand and competition levels, allowing for more strategic keyword targeting.

  • Seasonal Fluctuations: Search volumes for certain real estate keywords may fluctuate based on seasonal trends, such as peak buying or selling seasons, which can inform content planning and promotional strategies.

Keyword Difficulty:

Keyword difficulty is a metric that assesses the level of competition for a particular keyword or phrase in search engine results.
It helps determine how challenging it would be to rank well for a given keyword, taking into account factors such as the number of competing websites, the quality of their content, and the authority of their domains.

Here are some key points about keyword difficulty:

  • Competition Assessment: A high keyword difficulty score indicates that many other websites compete for the same keyword, making it more challenging to rank well for that term.

  • Content Quality Evaluation: Keyword difficulty can provide insights into the quality and depth of content required to outrank competitors for a specific keyword.

  • Resource Allocation: Knowing the difficulty level of keywords can help real estate businesses prioritize their efforts and allocate resources more effectively, focusing on keywords with a better balance of search volume and achievable rankings.

  • Long-tail Keyword Opportunities: While highly competitive main terms may have high keyword difficulty scores, long-tail keywords (more specific phrases) can present better opportunities for ranking and attracting targeted traffic.

  • Domain Authority Consideration: Websites with higher domain authority and stronger backlink profiles may have an advantage in ranking for difficult keywords, as search engines perceive them as more authoritative and trustworthy.

  • Competitive Analysis: Evaluating the keyword difficulty of terms targeted by competitors can provide insights into their SEO strategies and help identify opportunities for differentiation.
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Top Performing Real Estate Keywords in 2024

Let's dive into the main part, which is the best-performing real estate SEO keywords for 2024.


S. No. Keywords Avg. monthly searches
1 Real estate housing market 301K
2 Open houses near me 49.5 K
3 How to become a real estate agent 40.5 K
4 Top real estate agents 3.6 K
5 Real estate agents near me 22 K
6 Commercial real estate agent 6.6 K
7 Real estate broker near me 5.4 K
8 Best real estate agent near me 5.4 K
9 Best realtors near me 4.4 K
10 Best real estate agents near me 3.6 K
11 Difference between real estate agent and broker 1.9 K
12 Local real estate agents 1.3 K
13 Luxury real estate agent 880 K
14 Best realtors 590 K
15 Top real estate agent near me 590 K
16 Real estate experts 480 K
17 How to pick a real estate agent 390 K
18 Top real estate brokers 390 K
19 Types of real estate agents 390 K
20 What does open house mean 390 K
21 Can anyone go to an open house 320 K
22 Boutique real estate firms 260 K
23 Real estate agent services 170 K
24 Realtor 3.35 M
25 Homes for sale near me 673 K
26 Current mortgage rates 246 K
27 House for sale 165 K
28 First-time home buyer 49.5 K
29 FHA loan requirements 49.5 K
30 Mortgage rates housing market 40.5 K
31 How to get a mortgage 27.1 K
32 First-time home buyer progra 22.2 K
33 How to buy a house 22.2 K
34 New home listings near me 18.1 K
35 Cheap houses for sale 9.9 K
36 Cheap old houses 8.1 K
37 First-time home buyers 8.1 K
38 Old houses for sale 5.4 K
39 Homes sold near me 5.4 K
40 How much money do you need to a buy a house 3.6 K
41 Steps to buy a house 3.6 K
42 What do you need to buy a house 2.9 K
43 Investment properties for sale 2.9 K
44 Should I buy a house now or wait 1.6 K
45 Local real estate 1.3 K
46 3 bedroom 2 bath house for sale 1K
47 Fixer upper homes for sale near me 880/td>
48 2 bedroom 1 bath house for sale 260
49 3 bed 2 bath house for sale near me 210
50 Remodeled homes for sale 140

Best SEO Keywords For Real Estate In The USA

SEO Keywords list For Real Estate In The USA
S. No. Keywords Avg. monthly searches
1 Zillow 16.6 M
2 Realtor 3.4 M
3 Redfin 1.5 M
4 Home 1.2 M
5 realtor.com 1.0 M
6 Trulia 823.0 K
7 Compass 673.0 K
8 Houses for sale near me 673.0 K
9 Homes for sale near me 550.0 K
10 Houses for sale 368.0 K

Top SEO Keywords For Realtors In India

SEO Keywords list For Realtors In India
S. No. Keywords Avg. monthly searches
1 99Acres 450.0 K
2 Magicbricks 368.0 K
3 99 acres 165.0 K
4 Indiabulls real estate share price 135.0 K
5 99 110.0 K
6 Property 110.0 K
7 Real Estate 110.0 K
8 India Bulls Real Estate Share Price 60.5 K
9 Indiabulls real estate share 49.5 K
10 Rent 49.5 K

Most Searched Real Estate Keywords In The UK

Most Searched Real Estate Keywords In The UK
S. No. Keywords Avg. monthly searches
1 Rightmove 11.1 M
2 Zoopla 2.7 M
3 Right Move 823.0 K
4 Rightmove UK 673.0 K
5 Home 301.0 K
6 On the market 246.0 K
7 Houses for sale 165.0 K
8 Right move UK 165.0 K
9 Zoopla house price 165.0 K
10 onthemarket 135.0 K

Best Keywords For Real Estate Website In The UAE

Keywords list For Real Estate Website In The UAE
S. No. Keywords Avg. monthly searches
1 Property finder 450.0 K
2 Property finder dubai 49.5 K
3 Bayut Dubai 27.1 K
4 Real Estate 14.8 K
5 Dubai Properties 9.9 K
6 Property Finder Abu Dhabi 9.9 K
7 Property Finder UAE 8.1 K
8 Bayut Abu Dhabi 480
9 Real Estate Companies in Dubai 6.6 K
10 Dubai Real Estate 5.4 K

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How Our SEO Services Can Help Real Estate Websites


Everyone wants a strong online presence for real estate businesses to attract potential clients and stand out. That's where our expert real estate SEO services come into play. With our custom strategies, we can help your real estate website rank higher on search engines like Google, putting you in front of more qualified leads actively searching for properties in your area.


Our full plan for SEO covers all the essential elements, from on-page optimization and technical SEO to content creation and link building. We help real estate websites with our SEO services:


  • Boost local search rankings for relevant keywords.
  • Increase website traffic from qualified property searchers.
  • Optimize for better visibility on Google map listings.
  • Enhance website user experience for higher conversions.
  • Create compelling, locally focused content marketing.
  • Implement technical SEO best practices for better crawling.
  • Build high-quality backlinks to improve website authority.
  • Stay ahead of algorithm updates with expert guidance.
  • Detailed reporting is needed to track and measure SEO performance.
  • Customized strategies designed for your real estate business.
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