Links that Google’s algorithm perceive as adding no value to the website and are seen as created with the sole purpose of boosting ranking of the site are considered toxic links. They can decrease search rankings as much as good backlinks can improve them.
No matter which Metrics you are looking at- Ad Impressions, Cost Per Click, Ad Rank or Exclusive Audiences, Bing is increasingly offering some very compelling reasons to advertise. Less competition for ad position, in addition offers a great opportunity to advertisers to optimize search results.
With people waiting for next Penguin update, Oct 17,’2014 became the date to observe the roll out of the latest ‘Penguin Refresh; Penguin 3.0’ worldwide. Though, the roll out started, Google confirmed it quite later that Google has actually started rolling out its Penguin Refresh. It was clear that, it was a “r…
When planned correctly, the holiday season can witness improved sales of most businesses. Here is a handy guide of strategies to adopt to give your sales a boost this holiday season. From focusing on your best selling products to inventory planning, this guide covers it all.
Firefox is celebrating its 10th anniversary with an exciting new release that puts control directly in the hands of users.These new features get a huge thumbs up from users as they address very important privacy concerns while also adding to the great user experience.
Penguin 3.0, Google’s first update in the last one year, is one of the most awaited refreshes. While it is early to know what percentage of search engine queries will be affected, web masters have been making conspicuous changes to websites in its anticipation.
With the ubiquitous role played by social media both in personal and professional lives, it is safe to say that virtually no aspect of our life is unaffected by social media. From ease of personal connection to learning from entertainment to marketing, its impact has been all-pervasive.
A natural corollary of Google’s investment in Polar, an online polling start up comes the polling feature on Google+. If you want to crowd source opinion on a new product feature all you need to do is create a poll with as many as 5 options and compelling pictures.
The latest update, Panda 4.1 launched by Google intends to penalize poor content while rewarding sites with high quality content. The algorithm therefore seeks to increase rankings of small sites with high quality content while lowering rankings of sites with poor content.
Google is set to roll out its 27th Panda update. Panda 4.1, the improved Panda algorithm aims to allow sites with quality content to rank high and penalize “thin” content from ranking well. Reportedly, 3% to 5% of queries are expected to be be affected by this update.