On May 4th, 2020, Google announced that it is going to roll out a new core update, namely, May 2020 Core Update. In addition, it also stated that it will take about one to two weeks to fully roll out the update.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) May 4, 2020
It has been just three months since the first update of this year – January 2020 Core Update. Certainly, the time has changed now a lot beyond expectations due to the outbreak of the COVID-19.
So, it’s time for SEOs to get back on work to assess the changes caused by this update and implement strategies accordingly. Plus, companies that have kept the SEO of their website down during the COVID-19 pandemic should think about reviving it again.
While Google has always been mysterious about what kind of update it is introducing, it has always insisted that there is nothing to fix with every update they introduce.
To know more about Google’s core update guidelines, click here.
The overall aim of rolling out updates to their core algorithms is to present the searchers with the best search results and content. But, is it wise to sit idle when Google is consistently making changes to its ranking algorithms that can lead to a sudden drop or rise in the ranking of a lot of websites? Of course, not!
Just take a look at what Google tweeted before announcing the second update of this year – May 2020 Core Update.
Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping….
— Google SearchLiaison (@searchliaison) May 4, 2020
“Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping….”
From this piece of content, one can gather that Google is certainly working towards the suddenly changed search pattern and making effort to present the current and latest information as much as possible.
Remember that COVID-19 has drastically changed what people are searching on Google these days. Rather than searching about which hotel to stay during their vacations on one of the amazing islands, people are more concerned about what is happening around them and in their country. This means the categories that were getting high positions in Google search are not being searched for now as much as before.
While everyone is clueless (at present) what impact the May 2020 Core Update will make to the ranking pattern or associated ranking factors, site owners can work to produce the highest-quality content around the hottest topics to remain relevant.
Over time, with the May 2020 Core Update, we might be able to see if people are finding it much easier to find what they are looking for through Google Search.
Google’s Second Update in 2020 – Is it good or bad for SEOs?
Once the May 2020 Core Update gets fully rolled out, it will be interesting to see if this update is as potent as it is expected to be. If yes, then it would be a good sign for SEOs.
All of us are aware of the global economic crisis during current situations. Businesses are trying to keep their staff requirements and cutting the overall costs to minimum due to the reduced number of clients. But, saving on the SEO process could be drastic.
SEO services are very profitable and valuable to companies especially when Google rolls out a new algorithm update.
May 2020 Core Update – What does it mean for Site Owners?
Once you go through Google’s core update guidelines, you will find that Google advises to fix nothing even when ranking drops after a core update.
But, you will later notice that Google also advises the site owners to work on their content to make it more authoritative, original, reliable, and qualitative.
So, we’d like to suggest you to make the information available on your site as current, trustworthy, and free from errors as possible. There could be several interpretations about May 2020 Core Update that you may encounter in the upcoming days. Being updated is the least you can do to reduce the chances of hitting hard by the latest update.