Tag Archives: Search Engine Optimization

22 Voice Search Stats Marketers and Businesses Should Know to Prepare for the Upcoming Revolution in 2020

Posted By- Media Search Group | Jan-10-2020 |  Comments: 5 | Views:  729
In 2020, voice search is going to be the most popular trend affecting not just a particular segment but the whole world. In fact, experts are saying that voice search is the new organic search, rapidly penetrating the lives of common people.

Several surveys, research, and studies were conducted recently to assess the impact of voice search on lifestyle, behavior, shopping pattern, and business. All of them suggest that voice-search may not be the death of text-based search, but a favorite search alternative among youth, adults, and even seniors.

List of 22 Voice Search Stats suggesting that the Voice Search Revolution is imminent:

The Demand and Use of Voice-Enabled Devices Are Increasing at an Exponential Rate. 

  1. An increase of 200% YOY in the global smart speaker shipments is reported in Q3, 2019. To be precise, around 22.7 million units of smart speakers were shipped in just 4 months last year. While Amazon topped the ranking as a popular smart speaker brand in the world, Google closely follows it, especially in Western Europe. After that, the Chinese trio –Alibaba, Baidu, and Xiaomi, is making a strong presence in the domestic market.

It clearly reflects that consumers are progressively showing interest and recognizing the subtleness of the voice’s user-friendly interactions. (Reference: Strategy Analytics)

  1. The size of the Smart Speaker Market is projected to exceed $30 billion by 2024. On the other hand, global shipments are expected to increase at over 33% CAGR (Compound Annual Growth Rate) between 2018 and 2024.

This growth is attributable to the increasing need for more consumer convenience and network connectivity at a global level. Smart speakers will be integrated with intelligent home appliances, including humidifiers, thermostats, etc. (Reference: Global Market Insights)

  1. As per OC&C Strategy Consultants, 55% of households will possess smart speakers by 2022. Meanwhile, Amazon is expected to dominate the new channel by the lion’s share, i.e., more than twice what its close competitor has. (Reference: CISION PR Newswire)
  2. 1 out of 4 internet users is already using voice search every month. When it comes to smart speakers, there are great opportunities ahead, as 34% of respondents admitted that they are interested in purchasing a voice-controlled smart assistant. (Reference: Global Web Index)

Voice Search Will Have Dominion on E-Commerce Industry as We Will Go Through This Decade. 

  1. The increasing inclination of people towards voice search will make this omnichannel a major disruptive force in the retail. The study conducted by OC&C Strategy Consultants shows that voice shopping is expected to reach $40 billion by 2022 from $2 billion (today).

The three most common shopping categories searched through voice are Grocery (20%), Entertainment (19%), and Electronics (17%). (Reference: CISION PR Newswire)

  1. According to OC&C Strategy Consultants, around 85% of consumers are satisfied with the choices that Amazon suggests. It implies the status of “Amazon Choice” is expected to become important more than ever as it seems to have a firm hold over consumers’ purchase decisions. (Reference: CISION PR Newswire)
  2. There is a great potential for smart speaker shopping as around 56% of online grocery shoppers currently use/plan to buy a smart home speaker as compared to 47% of internet users aged between 16 and 64.

Global Web Index

Image Source: Global Web Index

Thus, marketers need to align their targets by offering something new that proves to be beneficial in the consumer shopping journey, for instance, cooking advice or reducing hassle in shopping. (Reference: Global Web Index)

  1. 51% of people use voice search to research products, 36% to add products to the shopping list, 30% to track the package, and 22% make a purchase. (Reference: Narvar)

Narvar Consumer Report 2018

Image Source: Narvar Consumer Report 2018

  1. As per Voicebot Smart Speaker Consumer Adoption Report, “voice shopping is the monthly habit for 11.5% (1 out of 9) of smart speaker owners”. This data translates into 5.44 million Americans using smart speakers to buy products on a regular basis. (Reference: Voicebot)

Voicebot Smart Speaker Consumer Adoption Report

Image Source: Voicebot Smart Speaker Consumer Adoption Report

  1. In 2017, Google shared that 48% of smart speaker owners are interested in receiving personalized tips and information about brands. So, one can guess that smart speakers are making people’s lives better for the last few years and are expected to do this more at present and in the future. (Reference: Think with Google)

Think with Google

Image Source: Think with Google

Voice-Enabled Device Interaction Is Progressively Influencing The Consumers’ Day-To-Day Life. 

  1. General awareness of voice search is, unexpectedly, high. 90% of surveyed people were aware of voice technology, and 72% of them have used a voice assistant. The adoption of this technology is more common among younger consumers, households with children, and households with an income of more than $100k. (Reference: PwC)
  2. Even though the younger generation is adopting voice technology much quicker than its older counterpart. Younger generation people are, statistically, less likely to use voice assistants. On the contrary, people aged between 25 and 49 are using their voice assistants more often and are considered to be heavy users. (Reference: PwC)

PwC Consumer Intelligence Series Voice Assistants Survey, 2018

Image Source: PwC Consumer Intelligence Series Voice Assistants Survey, 2018

  1. 3 out of every 4 consumers use their mobile voice assistants at home (that totaled to 74% of the consumers). 35% use voice to check weather and news, 33% play music and 32% search for something that they usually type in a search engine on a daily basis.

Apart from this, 31% of consumers daily use voice to send a text or email, and 29% to ask a quick question. (Reference: PwC)

PwC Consumer Intelligence Series Voice Assistants Survey, 2018

Image Source: PwC Consumer Intelligence Series Voice Assistants Survey, 2018

  1. On average, 80% of consumers who do voice shopping are satisfied. Food orders through voice assistants (34%) topped the chart, while travel reservations through voice assistants were the least choice of consumers. 26% would like to consider making travel reservations through voice assistants in the future though. (Reference: PwC)
  2. The use of voice assistants makes a substantial impact on smart home purchases. 44% of consumers reported to use their voice assistant to control another smart home device: Television (58%), Lights (36%), Thermostat (29%), and Alarm System (26%). (Reference: PwC)
  3. NPR survey suggested that nearly 65% of Amazon Echo or Google Homeowners can’t imagine going back to the days before they owned a smart speaker. Plus, 42% of people affirmed that voice-enabled devices have quickly become an essential part of their lives. (Reference: GeoMarketing)
  4. In the whitepaper – The Next Generation Of Search: Voice, over 20% of voice featured snippets are triggered by the following top 25 words of which the most frequently occurring terms are How, What, and Best. (Reference: seoClarity)

seoClarity (The Next Generation of Search: Voice)

Image Source: seoClarity (The Next Generation of Search: Voice)

  1. In the beginning, when Siri and Google’s voice search was introduced, it was common for queries to get misinterpreted. However, the accuracy rate for voice-search platforms has risen to above 90% for the last few years and is expected to increase more. This improvement is encouraging more and more people to do simple tasks via voice search on a daily basis.
  2. 50% of voice assistant users agreed that the use of smart speakers helps them feel organized, 45% informed, 37% happy, 35% smart, 31% confident, and 30% free. (Reference: PwC)

Voice Search Has a Direct Impact on Local Search.

  1. 22% of voice queries are made about local information, such as directions, restaurants, local services, shopping, local events, etc. As a result, local is the most significant commercial intent among voice searches. (Reference: seoClarity)
  2. 46% do voice search to seek information about local businesses daily. Besides, 27% visit the website of a local business after performing a local voice search.  (Reference: BrightLocal)

BrightLocal Local Business Study for Voice Search, 2018

Image Source: BrightLocal Local Business Study for Voice Search, 2018

Optimizing Content for Voice Search Can Help Drive More Calls and Customers

  1. Caller retention rate is 28% higher than web lead retention rate, and caller converts 30% faster into a customer than web leads. (Reference: Forrester)

So, How Can You Achieve More Lead Conversions via Voice-Enabled Devices and Voice Searches?

  • Since voice searches tend to be longer than traditional text searches, businesses should optimize their content for long-tail keywords and queries that are more likely to be spoken out loud by people.
  • Even though voice search keywords and queries are not the same as that of text searches, the same SEO strategies and principles apply. Thus, businesses should stick to the best SEO practices to get higher SEO ranking.
  • Optimize the content for local searches and include easily accessible contact and address information. Update your Google business listing, and add “near me” in the title tags, meta description, and anchor text.
  • Make a list of questions that most consumers ask about your business, products, services, and relevant things before making a purchase and add them to your website for improving SEO and CRO.
  • Perform a call analysis to find out whether you should retarget a caller and with what ad campaign. Evaluate how well each location is bringing more conversions from calls and what tactics worked in your favor.

The voice search revolution is going to become more prominent in the future. Using it to your advantage and getting prepared for it as early as possible will help you stay updated, more relevant, and surpass those who are resistant to neoteric changes. 

An Extensive List of Google Penalty & How to Overcome the Trouble!

Posted By- Media Search Group | Sep-06-2019 |  Comments: 834 | Views:  7227
In this cut throat commutative age, every business strives hard to achieve the highest possible listing on Google so as to surpass their rivals. But in the effort of accomplishing the highest ranking, often times, businesses use questionable techniques which end up backfiring instead of securing the top positing in SERPs.There are some certain Google’s webmaster guidelines that businesses need to keep into account while applying techniques to boost their ranking. Violating these guidelines result in Google penalty that brings down your website’s ranking or completely removes it from the Google’s search result pages.

What Are Google Penalties?

You would be well familiar with sports penalties. In a professional sport, if a player violets the rules of the game or does something unsportsmanlike, he/she is penalized for his/her deeds. Depending on the severity of the infringement, the player can either be suspended from playing the game for a certain period of time or may even be banned to play the game forever in the future.

Google penalty in SEO is very similar to sports penalty. Google penalties are designed to chastise the websites that have violated the Google’s webmaster guidelines or have done something wrong. These penalties can greatly impact a site’s performance in search results and beyond.

What Does A Google Penalty Mean?

A Google penalty means either the ranking of your website’s targeted keyword will drop dramatically or your website will no longer be listed in Google search result pages. It simply means that if your site is penalized by Google, you will not be visible to your targeted audience and when your audience is unable to find you, your website’s traffic and ultimately revenue will drop down.

Google can penalize any website. Sometimes, even website optimizers have no idea what wrong they have done as at times Google penalty can be the result of well-intended efforts of improving site’s ranking. Nonetheless, once you are penalized by Google, it is extremely intimidating to get back into the Google’s good graces or get the good ranking back.

So, the best course of action you can take is to stay alert and take preventive approach as to not fall prey to Google’s penalty. To avoid twiddling your thumbs in the Google penalty box, steer clear of the following penalties.

The Big List of Google Penalties for SEO


If your website is hacked by the cyber criminals, Google will penalize your website.


If Google ever detects any unnatural link on your website that has been created by you or someone else, it may penalize either the entire website or the links by devaluing them.


Content is the life and soul of your website. Google algorithms put a premium on the quality of content. It simply means that the contents you post on your website must be unique, relevant and valuable to the readers. Thin, shallow or duplicate contents are considered spam and treated accordingly.


There is a well said saying, “Excess of anything is bad” and the integrity of this axiom can be best witnessed in SEO. We all know that keywords help a website to rank higher in SERPs but excessive use of them can bring you in trouble. If there is keyword stuffing in your website’s content, the Google “refs” will throw the yellow flag and penalize your site. While you can use keywords multiple times on a page, just be sure to use them prudently which make good sense with the context of your message.


Spam is a ‘BIG NO’ in Google’s dictionary. Google hates spam. That is why the websites crammed with cloaked pages, scraped content, filler text and other gibberish will be penalized.


Google is just like an accounting auditor who wants to see everything in the open. There should nothing to be hidden from it. Even if you try to hide it, Google will find it and will penalize you for attempting to hide something from its eyes. This rule is applied to everything, even with the text that your readers may not want to see.


If Google finds spam on several websites hosted by a single person, it penalizes all the websites run by the host.


Cloaking is a refined technique of SEO that shows a different version of the website to the search engine than the one, which visitors see. Google considers cloaking to be a deliberate attempt to manipulate its search results. So, if you are ever caught for cloaking, stay prepared to be penalized and face the consequences.


Google’s guidelines on paid link are crystal clear. Google dislikes the practice of buying or selling of the links in a way that passes on search engine ranking credit. While paid links are an easier and economical way of improving the search engine ranking, if you get caught doing it, you will have to pay a hefty price as a Google penalty.


Redirecting is the act of sending a visitor to a different URL than the one they initially requested. If you try to redirect the visitors/users to a piece of content that does not match to their search criteria, you may fall prey to Google penalty list.


Automatically generated content is the one that is generated programmatically and often times, it intends to manipulate search rankings rather helping the users. Google may take actions on such content and penalize the site for the same.


If you create a bunch of pages in your website that are of no good use and just aim to rank the keywords, in that case, Google may take actions against you.


Creating contents or software on your website that behaves in different way than the users’ expectation is a violation of Google Webmaster Guidelines. Google not only aims to provide its users the most relevant search results but also wants them to be safe on the web. So, creating pages with malicious behavior mean violating the Google’s guidelines for which you can be penalized accordingly.


Google Webmaster Guidelines ask you to create websites with original content that can really add good value to your users. It is indispensably important for the websites that participate in affiliate programs. More often than not, affiliate websites feature same product descriptions that appear on all the websites across that affiliate network. Consequently, websites featuring content from affiliate networks can have to suffer Google’s penalty. Google believes that affiliate websites do not provide additional value to the users.


Comments are a great way to build community and readership but unluckily, they are often abused by spammers. If you ever receive a comment that seems much like a random link to an unrelated site or an advertisement, it is comment spam for which you can be penalized by Google.

Algorithmic Penalties –

Google has seven major algorithmic penalties that can drastically affect the ranking of your website.

  1. PANDA

You can be penalized for any other reasons that might not be listed here. However, most of the manual actions come from this list. Honestly speaking, the list of Google penalty triggers is extensive. In simple words, it can be summed up like — “Google penalties are triggered by any action a website takes to harm the user experience or to fool a search engine in some way”. So, take preventive approach to steer away of the above said penalties and try not fooling Google. It is much smarter than you.

Cleaning Up the Wreckage –

This is all about the Google penalty list but what you will do if willingly or unwillingly you have violated the Google’s webmaster guidelines and your website has been penalized. It is really a disheartening situation but instead of getting panic and sitting idle, you need to look for the solution to overcome the trouble.

Google understands that violations, particularly the minor ones, are unintentional. So, it has a process in place whereby one can work to resolve the situation. If you are unsure or unaware about this resolving process, get in contact with a reputed digital marketing company to get assistance. The professional SEO experts will do this tricky job for you.

Good luck with your website ranking game! Play safe and win big!

Google June 2019 Core Update: Impacts and Recovery (If There Is Any Way)

Posted By- Media Search Group | Aug-02-2019 |  Comments: 5 | Views:  819

June 2, 2019, Google pre-announce the algorithm update for June 2019 and started rolling it out from June 3. It went over a period of five ways till the rolling out was finished on June 8, 2019. Along with this core update, Google also came out with the diversity update which went on for three days till it finished rolling out completely.

This all event went over less a week, but its impacts are far-reaching. Even big houses like the Daily Mail and CNN saw a significant impact on their search rankings.

Here is what they said:

“We are working on compiling more data around this update and will share the fresh data in the upcoming days. Just keep in mind, most of these data snapshots give you insight into a limited fraction of the Google index and do not represent the full impact of these updates. Google has not given us data on how large of an impact these updates are, like it used to with some Panda and Penguin updates, but did say it announces these core updates because they are “noticeable.”

How does the update affect your website?

The June update was a core update and so its impact will have at large scale. Some sites got devastated. Websites saw a drop of 20% to up to 90% in their traffic. But for some these traffic losses can be like a disaster compared to those that depend on Google traffic less.

While along with the core update, Google also brought out the domain diversity update, and this just adds to the impacts on your website’s ranking and traffic.

Let us have look at how it impacted some websites and responses to the owner of these sites.

“I am getting regular keyword fluctuation, some time it shows at 2nd or 3rd page and same day or next day it’s not showing in Google at any pages,” says a Dev who runs an e-commerce website.

“My lowest quality pages are still on top, while heavy content ones, with legit backlinks from high DA, dropped 10 pages. And competitors’ websites which have many flaws such as duplicated content with bad backlinks still rank the number one for all major keywords in the industry,” says Gabriel Troisgros one of the website owners who suffered traffic loss due to the update.

With a few examples above, it seems even the sites well optimized have seen the drop in traffic. So it is pretty difficult to predict the factors that caused traffic loss. But for news publishers, it can be the quality of content as John Mueller says.

Google June 2019 Core Update

Here is what he said:

“But for a publisher whose core area is content news, doesn’t it signal that it’s probably the content, the quality or the quantity which triggered Google’s algorithm to lower down the quality signal of the content being put up on the website which could have led to a drop of traffic? “

Google’s John Mueller also, in a hangout chat, admits that there are no fixes and no major changes that need to be made to lower the impact.

Core Update, Relevance, and Quality

While John Mueller talked about the update in the context of relevance and quality updates, he did not specify whether it was about the relevance or just about quality. What they meant to say that in the indication of how these kinds of updates do not have specific fixes.

Here is what he said

“And with that, as you mentioned, you’ve probably seen the tweets from Search Liaison, there’s often nothing explicit that you can do to kind of change that.

He refers to a blog post which covers a lot of questions that you can ask yourself, about the quality of your website. He also suggests asking someone else opinion about the quality of your website.

Here is what John Mueller said:

“With a lot of the relevance updates, a lot of the kind of quality updates, the core updates that we make, there is no specific thing where we’d be able to say you did this and you should have done that and therefore we’re showing things differently.”

No specific things to fix to recover the impact

There is nothing that you can do to reverse the impact. But you can get the opinion of other people about how they see your site, and this may help you spot out some errors that might be reasons for the drop in traffic.

So what to do?

Here’s what John Mueller said:

“And with that, as you mentioned, you’ve probably seen the tweets from Search Liaison, there’s often nothing explicit that you can do to kind of change that. His advice is to ask a third party to tell you about how they see your site.

“So, often you as a site owner you have an intimate relationship with your website you know exactly what it’s perfect. But someone who is not associated with your website might look at your website and compare it to other websites and say, well, I don’t know if I could really trust your website because it looks outdated or because I don’t know who these people are who are writing about things, he said.

But these are just a tip of the iceberg, and you can do anything to your website HTML code or server setting.

It is more about the big picture, the whole spectrum of what may have an impact on your website traffic. Because. There is nothing relevant that you can do about your website.

However, as John Mueller suggests, it is good to ask in web communities, including the Webmaster Help Forums, to learn how others see your site, and if they could spot problems.

Here’s what he said:

“You can talk with other people who’ve seen a lot of websites and who can look at your websites and say well, I don’t know the layout looks outdated or the authors are people that nobody knows or you have stock photos images of instead of author photos. It’s like, why do you have that?

All of these things are not explicit elements that our algorithms would be trying to pinpoint but rather things that kind of combine to create a bigger picture. That is good advice, and you will certainly get some benefits.

So key points of effort to recovering include:

  • See the Big Picture, considering all those that can affect website traffic.
  • Get a third party review your site, this would help you find out the errors that you could not.
  • Understand the algorithm and motive of updating it.

This June 2019 update is Google’s core algorithm update, which has a wide impact. Even big sites have got impacted. Worse, there are no certain things that you can do about your website to recover. However, doing these things that Google suggests can help you prevent your site traffic from dropping, and thereby improve it.

How to Write SEO Friendly Content: 6 Best SEO Writing Hacks

Posted By- Media Search Group | Jul-26-2019 |  Comments: 2 | Views:  811

SEO generally involves a wide variety of things, from a bit of shifting around tags, setting the path for the crawler to easily find the pages on your website, to wisely linking authoritative websites, which provides a ladder for your ranking to climb up.The approach “if you build it, they will come” does not necessarily always work, and this may be because good content does always float atop. However, it is the fact that the limits of your content are the limits of your rankings.

This means the content is a bit factor to rankings. In fact, high-quality SEO friendly content has the potential to rank #1 even without any optimization.

It is time to know what makes a content rank on the top. If you want to write the content that gets high traffic, these are some tips you need to follow.

Use Different Elements to Add Variety to Your Content

All searches are different, with people having different preferences. For example, while some people need chunks of dense text, others seek a loose and colorful explanation.

Using videos, images, audio files may make your content appealing to some people. But there are also those who don’t like these kinds of things. In fact, they hate such gimmicks and will abruptly leave the page.

But this does not mean that you should not use these elements in your content.  Depending on the page and target audient, using them but to an optimum extent in content is a good thing – something that perhaps helps drive traffic to a page.

Don’t use unnecessary files that will only slow down your page. Keep this in mind while adding more variety to your content to satisfy the intent of a greater number of searchers.

If people spend more time your page, this means your content is engaging and relevant to them.

Infusing variety with your content, coupled with polished writing and a healthy depth of content will help you increase your average time on page, eventually your rankings.

SEO Friendly

Use Polished Writing in Your Content

According to an SEJ blog, “People read about 20% of the words on a website.” But it is impossible to predict which words they will read. So you can’t have a few sentences designed to act like a winner. You need to make sure the whole content itself is the winner.

Even if you can bleed 70 WPM of crystal-clear prose, you will hardly have time to do all the writing for your website. It might be wise to engage an SEO agency providing web copywriting services.

However, whether you do the writing yourself or let a third party do it for you, a bit of good editing will do a job in helping you create SEO friendly content. Even you have a jam-packed schedule, sparing a little of your time will pay you off. Or you should engage a web content writing agency for you.

Note: “polished writing” doesn’t apply only to web content. But every form of writing be it Business blogs, comedy websites, and news articles, they all require different tones, levels, and styles of writing to count as polished in their given fields.

For your content to stand out of the crowd and make people say “Wow”, you should add to it:

  • SoundBits in-between text for interactive content.
  • Short paragraphs and bullets.
  • Loose and colorful prose.
  • S unique, engaging voice that mimics the demographic lingo.

Use a Mix of Long-form & Short-form Content

Earlier, short-form content was very effective, helping you grab up the market share.

Just producing lots of articles, with few words, and doing it quickly would help you drive a lot of traffic to your site.

But for reasons like crowed webspace and demanding searchers, the search engines say, Google has started giving privilege and priority to long-form content.

So if you want your content to cater to a wide range of searchers’ queries, you had better choose the long-form, which generally has higher chances to contain something in it that satisfies the intent of the searcher.

But sometimes, a 250-word article better delivers the answer in a beautiful featured snippet.

Studies show that the ideal content length for high-ranking pages should be around 2,000 words. But this would certainly work for every website is impossible to say.

So it is better you do perform A/B test with your specific visitors to see which kind of content they like best – short or long. It is wise to use a combination of the two because if the user favors short one day the algorithm may prefer long the next.

Distinguish Between Authority and Originality

If you are in the business of writing SEO friendly content for quite pretty time, you may have noticed the contraction between the advice you are given about SEO and the way Google ranks pages.

You must be familiar with the benefit of value citing sources, authoritative links, expert advice, and claims that are backed up. And you may also know the importance of original research and content that adds value through new claims.

Both have their silver linings. So all you need to do is follow what experts say. Never overwrite your links and research, but there is a benefit of adding something new and original – something that your audience would want. It is good to use sources to back up your content but it is also good to go beyond these sources and tell a new compelling story.

A few creative links along with a compelling story around the message most relevant to your potential audience will help your content walk the line between authority and originality.

Consider Mobile Optimization

Over the years, mobile traffic has significantly increased. In the U.S. phone traffic was 60% to 40% higher than desktop traffic.

Mobile traffic is big business, and mobile searches are more specific and targeted than searches that are performed on a desktop.

More searches are used to find a local business. This means they are “near me” searches, for example, “South India restaurants in Connaught Place” “dentist in Noida near metro 15”, etc.

Phone searches are mainly done for lifestyle-related queries and things that people are already doing.

But, when it comes to overall web time was flopped, desktops outweigh phones by 60% to 40%.

So the bottom line is if most of your users access your website through desktop, you should use longer-form content. But if they are mobile users, keep the shorter informative responses.

Use the Right Format for Your Content

There is no one size fits all when it comes for web content format. When we talk about form, there are many elements that need to be cared for such as:

  • Word count.
  • Structure of the content.
  • The tone of the piece.
  • HTML tags.
  • Title and Meta tags.

You should choose a form, based on the message you want to convey in your content, the kind of queries it will best cater to.

Users and the message you want to say is the key to choosing the right layout for your content. Google also emphasizes this, saying, “Make pages for users, not search engines”.

Determining the outline before you start writing the content will help you ensure the content maintains integrity.

Great content is not the one that only reads like a nice essay, but a great content that increases time on your page and traffics, and also helps improves rankings is the one that looks like a crisp painting, with tags, titles, font, and headlines that create a unified piece.

SEO Tips to Bring-out the Best Results for E-Commerce Websites

Posted By- Media Search Group | Oct-27-2017 |  Comments: 62 | Views:  1768

Creating and maintaining an e-commerce website is important for increasing the reach out to potential consumers. But alone creating and launching an e-commerce site is not helpful for creating that type of an impact. SEO plays a vital role in reaching out to the potential consumers for the business. It also spreads the data or information across different platforms in the web world which is so important for the e-commerce site to function at its full potential. E-commerce stores are gaining more popularity with each passing day and Search Engine Optimization SEO strategies will play the vital role in the execution of the business goals on the web.

Search Engine Optimization

How can SEO be used for optimization of the e-commerce website?

For e-commerce business owners the popularity of buying online means two things. Firstly, there is no need for educating customers of the pros of purchasing on the web. Secondly, the growth of online e-commerce industry will lead to more digital buyers. And, that means more competition in the online ecosystem. This is the reason every business with e-commerce platforms should plan out the SEO strategies before implementation.

Search Engine Optimization SEO is the practice of getting higher website ranks in the search engine result pages. Understand in simple terms so that you can get to the root of SEO requirements. Whenever you type a word in the search engine, a sophisticated algorithm returns a list of web pages. The most relevant result is coming at the top and then follows with the help of ranking done through SEO.

On-Page Factors

The first place to start with SEO is on the e-commerce website. Search engine algorithms always look for various factors while crawling through each page of the website.

Here is the list of all the important on-page factors –

Site Structure: The structural elements of the website and the links to each other affect the optimization process. The search engines are going through a link structure for finding and indexing pages. A well-structured page and sub-page will get easily found over the web.

Keywords: Keywords become the centrifugal point in SEO. There are all different types of search queries used to find products and it is important to find the words that searchers use to find the online searches.

Page URL: SEO-friendly URL helps improve the SEO on the e-commerce site. It includes the main keywords that the page is targeting. It is the web address of a single page and is displayed on SERPs & web browsers.

Alt-text of Images: Search engines are reading alt-text instead of reading images. The use of alt-text helps the better understanding of a picture and also how it is represented.

Title-tag and Meta-description: Title-tag defines the site content in a clear way and it is the significant part of the SEO. Meta-description is the paragraph displayed under a title tag on SERP.

Links: Internal links are the important part of on-page SEO and it helps the search engine algorithms to crawl throughout the site.

Off-Page Factors

This technique involves the building of links from another part of the web to the site. The arrangement of the links plays a vital role in the strategies. The SEO managers would scatter links to their site all over the forum, directories, and comment sections. Also, they buy links on other sites.

Although these techniques are older now and you need to follow new off-page SEO techniques on building relationships. Today it is better to reach out to customer base over social media which is a faster way of sharing links. Sharing contents on Facebook, Twitter, Google Plus, in other communities, will create natural links and sharing of content becomes much easier.

A well-planned SEO strategy needs to be pursued for specific websites. Listed below are some of those strategies –

  • Make sure that you create unique product descriptions for each and every product on the e-commerce site.
  • Next, encourage the users to post reviews on product pages mainly targeting the consumers.
  • For attaining higher research rankings you need to improve the site’s user experience.
  • Reduce the size of the images which will help the optimization of the site load time.
  • Link the pages internally wherever possible as Google prefers value-added linkages.
  • Integrate the pages with social sharing which is a good business practice for SEO.
  • E-commerce sites should surely maximize the seasonal attention by creating certain categories.
  • Make sure that your site has HTTPS encryption and help the building of deep inbound links.

Let us get to the bottom line of the discussion. SEO is the most important part in linking the pages but the bottom line is to increase the sales. If the strategies are implemented correctly then there will a boom to the product sales through increased traffic. SEO also results in more conversations and repeated visitors.

But the thing to understand is that SEO is not a one-time deal or work. The major search engines are updating the algorithms all the time and to bring out the best results for an e-commerce site, it is important to strategize the events carefully.