Tag Archives: SEO Tips

Google June 2019 Core Update: Impacts and Recovery (If There Is Any Way)

Posted By- Media Search Group | Aug-02-2019 |  Comments: 5 | Views:  819

June 2, 2019, Google pre-announce the algorithm update for June 2019 and started rolling it out from June 3. It went over a period of five ways till the rolling out was finished on June 8, 2019. Along with this core update, Google also came out with the diversity update which went on for three days till it finished rolling out completely.

This all event went over less a week, but its impacts are far-reaching. Even big houses like the Daily Mail and CNN saw a significant impact on their search rankings.

Here is what they said:

“We are working on compiling more data around this update and will share the fresh data in the upcoming days. Just keep in mind, most of these data snapshots give you insight into a limited fraction of the Google index and do not represent the full impact of these updates. Google has not given us data on how large of an impact these updates are, like it used to with some Panda and Penguin updates, but did say it announces these core updates because they are “noticeable.”

How does the update affect your website?

The June update was a core update and so its impact will have at large scale. Some sites got devastated. Websites saw a drop of 20% to up to 90% in their traffic. But for some these traffic losses can be like a disaster compared to those that depend on Google traffic less.

While along with the core update, Google also brought out the domain diversity update, and this just adds to the impacts on your website’s ranking and traffic.

Let us have look at how it impacted some websites and responses to the owner of these sites.

“I am getting regular keyword fluctuation, some time it shows at 2nd or 3rd page and same day or next day it’s not showing in Google at any pages,” says a Dev who runs an e-commerce website.

“My lowest quality pages are still on top, while heavy content ones, with legit backlinks from high DA, dropped 10 pages. And competitors’ websites which have many flaws such as duplicated content with bad backlinks still rank the number one for all major keywords in the industry,” says Gabriel Troisgros one of the website owners who suffered traffic loss due to the update.

With a few examples above, it seems even the sites well optimized have seen the drop in traffic. So it is pretty difficult to predict the factors that caused traffic loss. But for news publishers, it can be the quality of content as John Mueller says.

Google June 2019 Core Update

Here is what he said:

“But for a publisher whose core area is content news, doesn’t it signal that it’s probably the content, the quality or the quantity which triggered Google’s algorithm to lower down the quality signal of the content being put up on the website which could have led to a drop of traffic? “

Google’s John Mueller also, in a hangout chat, admits that there are no fixes and no major changes that need to be made to lower the impact.

Core Update, Relevance, and Quality

While John Mueller talked about the update in the context of relevance and quality updates, he did not specify whether it was about the relevance or just about quality. What they meant to say that in the indication of how these kinds of updates do not have specific fixes.

Here is what he said

“And with that, as you mentioned, you’ve probably seen the tweets from Search Liaison, there’s often nothing explicit that you can do to kind of change that.

He refers to a blog post which covers a lot of questions that you can ask yourself, about the quality of your website. He also suggests asking someone else opinion about the quality of your website.

Here is what John Mueller said:

“With a lot of the relevance updates, a lot of the kind of quality updates, the core updates that we make, there is no specific thing where we’d be able to say you did this and you should have done that and therefore we’re showing things differently.”

No specific things to fix to recover the impact

There is nothing that you can do to reverse the impact. But you can get the opinion of other people about how they see your site, and this may help you spot out some errors that might be reasons for the drop in traffic.

So what to do?

Here’s what John Mueller said:

“And with that, as you mentioned, you’ve probably seen the tweets from Search Liaison, there’s often nothing explicit that you can do to kind of change that. His advice is to ask a third party to tell you about how they see your site.

“So, often you as a site owner you have an intimate relationship with your website you know exactly what it’s perfect. But someone who is not associated with your website might look at your website and compare it to other websites and say, well, I don’t know if I could really trust your website because it looks outdated or because I don’t know who these people are who are writing about things, he said.

But these are just a tip of the iceberg, and you can do anything to your website HTML code or server setting.

It is more about the big picture, the whole spectrum of what may have an impact on your website traffic. Because. There is nothing relevant that you can do about your website.

However, as John Mueller suggests, it is good to ask in web communities, including the Webmaster Help Forums, to learn how others see your site, and if they could spot problems.

Here’s what he said:

“You can talk with other people who’ve seen a lot of websites and who can look at your websites and say well, I don’t know the layout looks outdated or the authors are people that nobody knows or you have stock photos images of instead of author photos. It’s like, why do you have that?

All of these things are not explicit elements that our algorithms would be trying to pinpoint but rather things that kind of combine to create a bigger picture. That is good advice, and you will certainly get some benefits.

So key points of effort to recovering include:

  • See the Big Picture, considering all those that can affect website traffic.
  • Get a third party review your site, this would help you find out the errors that you could not.
  • Understand the algorithm and motive of updating it.

This June 2019 update is Google’s core algorithm update, which has a wide impact. Even big sites have got impacted. Worse, there are no certain things that you can do about your website to recover. However, doing these things that Google suggests can help you prevent your site traffic from dropping, and thereby improve it.

How to Write SEO Friendly Content: 6 Best SEO Writing Hacks

Posted By- Media Search Group | Jul-26-2019 |  Comments: 2 | Views:  811

SEO generally involves a wide variety of things, from a bit of shifting around tags, setting the path for the crawler to easily find the pages on your website, to wisely linking authoritative websites, which provides a ladder for your ranking to climb up.The approach “if you build it, they will come” does not necessarily always work, and this may be because good content does always float atop. However, it is the fact that the limits of your content are the limits of your rankings.

This means the content is a bit factor to rankings. In fact, high-quality SEO friendly content has the potential to rank #1 even without any optimization.

It is time to know what makes a content rank on the top. If you want to write the content that gets high traffic, these are some tips you need to follow.

Use Different Elements to Add Variety to Your Content

All searches are different, with people having different preferences. For example, while some people need chunks of dense text, others seek a loose and colorful explanation.

Using videos, images, audio files may make your content appealing to some people. But there are also those who don’t like these kinds of things. In fact, they hate such gimmicks and will abruptly leave the page.

But this does not mean that you should not use these elements in your content.  Depending on the page and target audient, using them but to an optimum extent in content is a good thing – something that perhaps helps drive traffic to a page.

Don’t use unnecessary files that will only slow down your page. Keep this in mind while adding more variety to your content to satisfy the intent of a greater number of searchers.

If people spend more time your page, this means your content is engaging and relevant to them.

Infusing variety with your content, coupled with polished writing and a healthy depth of content will help you increase your average time on page, eventually your rankings.

SEO Friendly

Use Polished Writing in Your Content

According to an SEJ blog, “People read about 20% of the words on a website.” But it is impossible to predict which words they will read. So you can’t have a few sentences designed to act like a winner. You need to make sure the whole content itself is the winner.

Even if you can bleed 70 WPM of crystal-clear prose, you will hardly have time to do all the writing for your website. It might be wise to engage an SEO agency providing web copywriting services.

However, whether you do the writing yourself or let a third party do it for you, a bit of good editing will do a job in helping you create SEO friendly content. Even you have a jam-packed schedule, sparing a little of your time will pay you off. Or you should engage a web content writing agency for you.

Note: “polished writing” doesn’t apply only to web content. But every form of writing be it Business blogs, comedy websites, and news articles, they all require different tones, levels, and styles of writing to count as polished in their given fields.

For your content to stand out of the crowd and make people say “Wow”, you should add to it:

  • SoundBits in-between text for interactive content.
  • Short paragraphs and bullets.
  • Loose and colorful prose.
  • S unique, engaging voice that mimics the demographic lingo.

Use a Mix of Long-form & Short-form Content

Earlier, short-form content was very effective, helping you grab up the market share.

Just producing lots of articles, with few words, and doing it quickly would help you drive a lot of traffic to your site.

But for reasons like crowed webspace and demanding searchers, the search engines say, Google has started giving privilege and priority to long-form content.

So if you want your content to cater to a wide range of searchers’ queries, you had better choose the long-form, which generally has higher chances to contain something in it that satisfies the intent of the searcher.

But sometimes, a 250-word article better delivers the answer in a beautiful featured snippet.

Studies show that the ideal content length for high-ranking pages should be around 2,000 words. But this would certainly work for every website is impossible to say.

So it is better you do perform A/B test with your specific visitors to see which kind of content they like best – short or long. It is wise to use a combination of the two because if the user favors short one day the algorithm may prefer long the next.

Distinguish Between Authority and Originality

If you are in the business of writing SEO friendly content for quite pretty time, you may have noticed the contraction between the advice you are given about SEO and the way Google ranks pages.

You must be familiar with the benefit of value citing sources, authoritative links, expert advice, and claims that are backed up. And you may also know the importance of original research and content that adds value through new claims.

Both have their silver linings. So all you need to do is follow what experts say. Never overwrite your links and research, but there is a benefit of adding something new and original – something that your audience would want. It is good to use sources to back up your content but it is also good to go beyond these sources and tell a new compelling story.

A few creative links along with a compelling story around the message most relevant to your potential audience will help your content walk the line between authority and originality.

Consider Mobile Optimization

Over the years, mobile traffic has significantly increased. In the U.S. phone traffic was 60% to 40% higher than desktop traffic.

Mobile traffic is big business, and mobile searches are more specific and targeted than searches that are performed on a desktop.

More searches are used to find a local business. This means they are “near me” searches, for example, “South India restaurants in Connaught Place” “dentist in Noida near metro 15”, etc.

Phone searches are mainly done for lifestyle-related queries and things that people are already doing.

But, when it comes to overall web time was flopped, desktops outweigh phones by 60% to 40%.

So the bottom line is if most of your users access your website through desktop, you should use longer-form content. But if they are mobile users, keep the shorter informative responses.

Use the Right Format for Your Content

There is no one size fits all when it comes for web content format. When we talk about form, there are many elements that need to be cared for such as:

  • Word count.
  • Structure of the content.
  • The tone of the piece.
  • HTML tags.
  • Title and Meta tags.

You should choose a form, based on the message you want to convey in your content, the kind of queries it will best cater to.

Users and the message you want to say is the key to choosing the right layout for your content. Google also emphasizes this, saying, “Make pages for users, not search engines”.

Determining the outline before you start writing the content will help you ensure the content maintains integrity.

Great content is not the one that only reads like a nice essay, but a great content that increases time on your page and traffics, and also helps improves rankings is the one that looks like a crisp painting, with tags, titles, font, and headlines that create a unified piece.