Tag Archives: SEO

Why SEO and PPC are Considered as the Driving Force in the World of Digital Marketing?

Posted By- Media Search Group | Dec-06-2019 |  Comments: 3 | Views:  595
Online Marketing tools and strategies play an important role in positioning the online business. Anyone who owns a website clearly knows the importance of search engine optimization and its results. Business without the substantial support of online marketing tools doesn’t acquire quality human traffic and their chances of conversion are very rare.

To proceed and progress in the era of digital marketing one must need the support of online advertisement. To generate high rates of conversion and more opportunities, a business site must able to drag enough human traffic. Website traffic is something that generates a high probability of new customers that is why it is significant to understand the vital importance of marketing and advertising.

Have you ever wondered from where traffic is coming from?

The number of traffic depends on the performance of an online business. The more visitors you get, the more success rate you enjoy. Google has given customers an opportunity to search a particular site on a web through a search engine in both paid and non-paid search engine links.

How paid and non-paid online advertising methods are different from each other?

Both paid and non-paid methods of online marketing methods work with a similar motive of generating human traffic with a high visibility rate. They both cast money but in different ways.

  • Paid AdvertisingPaid advertising is also known as paid media that is widely used by the advertisers for the firm optimization of sites for organic search engine results. Among other paid advertising tools, PPC and SEO are widely accepted tools in an online business. Through these platforms, one gets access to track business performance and its targeted audience.
  • Unpaid Advertising – Free or unpaid advertising is used to promote commercial activities with large potential leads and high visibility of a site. This method of advertising is slightly cheaper than the paid advertising method. Various non-paid advertising tools such as Website indexing directories, Search engine submission websites, and Blog directories are utilized for promoting the brand’s image and growth in the market.

Both PPC and SEO are considered as the great platforms of online marketing campaigns that are applied to a site for generating potential human traffic with high visibility on search engine results. Advertisers approach online marketing for generating more leads through paid or non-paid advertisement methods. Various online advertisement tools such as PPC, SEO, Social Media Ads, Influencer Marketing, Floating Ads, Contextual Ads, Affiliate Marketing, Banner Ads, etc benefits site owners in advertising a particular site.

Today, our main talk of this blog will be about the advantages of SEO and PPC that helps in deriving potential traffic with organic results on a particular web.

How SEO and PPC accelerate business growth?

  • SEO AdvertisingImproving the site’s performance with the support of Search engine optimization (SEO) advertising will help in improving human traffic, generating more conversion leads, and improving online rankings. Their main aim is to incorporate relevant and related keywords of products and services so that when users search for a particular keyword they get you on the top search list. Traffic coming from SEO is free and organic and it is fulfilled through relevant content and links that keep viewers updated regarding your products and services.

It’s Benefits

  • Traffic – SEO advertising, targets potential traffic on the web for organic results. With access to SEO, customers can easily find the relevant content on a site.
  • Branding – This tool helps a business with high productivity and improves the brand image in terms of its products, services, and quality in the global competition of digital marketing.
  • Organic clicks – SEO advertising helps in improving the visibility in the organic search results with high ranking on the web by incorporating with relevant and attractive keywords.
  • Free ads – This tool gives access to free or unpaid ads to generate more traffic so you don’t need to pay anything to attract visitors on a particular site.
  • PPC Advertising – PPC or pay-per-click is a popular online platform that is used by various advertisers with an intention of fetching quality traffic on the web. It allows advertisers to place ads by incorporating keywords into organized advertising campaigns and ad groups that lead business growth into greater heights.

It’s Benefits

  • Organic resultsPPC results in organic search results and more human traffic by giving an exposure of paid and organic listing to the customers.
  • Organic keywords – Keywords play a vital role in the marketing and advertising process with relevant keywords and search results. It is believed that PPC works better and efficient than other advertising tools in fetching potential customers with organic search results.
  • Improves business – PPC creates an opportunity to create appealing content so that more visitors can avail the benefit of proper site optimization. With a quality audience, a business will grow multiple times.
  • Improved ads – PPC allows placing ads that are created with the help of locations, site links, pricing, and callouts. This ensures advertisers to pay only when the viewer clicks on the ads, therefore PPC is the best way to maximize the opportunities of profits on investment.

For a business owner, it is important to have an adequate number of human traffic who might be planning to look into your services in the future. Overcoming the challenges through PPC and SEO, a business will not only generate potential human traffic but will experience better online visibility. Social media visibility, on the other hand, helps in targeting people by meeting their requirements. A customer through better ranking and organic results will be able to search for your products and services.

One must not underestimate the power of the audience; an audience is a way that creates opportunities for business owners to create leads with high conversion rates. Working with these tools one can optimize the site with attractive and relevant SEO content.

“Now target your audience with 100% organic and transparent results.”

Which Type of Web Hosting Is Best for My Site? A Complete Guide

Posted By- Media Search Group | Nov-29-2019 |  Comments: 6 | Views:  637
Deciding on which web hosting option is best for you is as important as having a compelling and engaging website design. As there are several types of web hosting available, it is best to choose a type only after knowing what it is and whether it is the right choice for your needs. To help you with that, in this post, we will shed light on what exactly web hosting means and different types of web hosting available out there. Once you get a grasp of this, we will also talk about their pros and cons and who they are beneficial for. So, let’s begin the quest.

First Things First, Let’s Introduce You to Web Hosting.

Before choosing which type of web hosting is best for you, first, you should have a clear idea of what web hosting really means.

Web hosting is simply a service that allows your website or web page to be viewed online. When a website is hosted, it basically means that it is stored on special computers called servers so that when internet users want to view your website, they can do it by typing your website address or domain into their browser.

Servers are like computers or laptops as they are also made of CPU, memory and other components. They even have operating systems generally Linux based but are more powerful as they have the capacity to manage many users accessing the website simultaneously.

These servers are rented to the owner of the website along with various services such as server management, support, malware scanning, backups, etc.

The whole process of providing this infrastructure for others is called web hosting and the party who provides it is called a hosting provider.

As you have got an idea what web hosting means, it’s time to help you understand which web hosting is the best choice for you by digging into deeper details.

Web Hosting Types – Important Insights of the Web Hosting World 

When you contact a hosting provider, you will be surprised by multiple server packages which may seem to be a whole lot different in terms of price and what you will get from them. Though there are several ways to differentiate packages on the basis of features and level of management, the easiest way is to pay attention to the technology being used for the server. This also covers other factors including performance, scalability, security, and level of effort required from your side.

Therefore, before scouring the Internet for different web hosting companies and the best prices, it is better to focus on which of the available web hosting types is the best one for you. After figuring out this, your search for companies and best prices will get easier.

So, let’s examine the most common types of web hosting, their pros and cons, and who they are best suited for.

Shared Hosting – Perfect for Entry Level Website Owners

As the name implies, with shared hosting, your website is stored on the same server as a stack of other websites. How many websites are there in a stack? It depends on the setup and hosting provider. It is common for a website to share resources such as RAM and CPU with hundreds or even thousands of other sites.

Pros 

One feature that makes it a viable option is that you share the cost of using a server with many other website owners. As hosting provider can distribute the operating cost among several hundred or thousand clients, shared hosting is the most affordable option. So, if you have limited funds and just trying to make a presence in the digital world, you can try shared hosting.

Another biggest advantage you enjoy with shared hosting is that you don’t have to indulge into specifics. There is no need to worry about setup and there is very little to configure. So, you can put all the focus on building your website.

Cons

The concept of sharing resources is more like a trade-off. While you benefit in terms of cost, you also lose it because it results in reduced performance of website. The resources are limited.

Since every website needs resources, your website can be in trouble if one of them is hogging all the processing power due to faulty code or increased traffic. This means your website may not be reachable at that time. This phenomenon is called “bad neighbor effect”.

This is why shared hosting is also the most problematic and many hosts mainly try to avoid this scenario. In fact, using this particular setup is a risk.

Who should choose Shared Hosting?

It is a good option for beginners as it is the simplest way to host a website and the cost of shared hosting packages is relatively low. So, no matter, whether you are a startup owner, a community group or a housewife with a dream to own a personal blogging website, this way you can easily make your website visible online at a much lower cost without having to indulge into technicalities.

VPS Hosting – An Advanced and Better Version of Shared Hosting

VPS – an acronym for Virtual Private Server. This type of hosting is considered as the most balanced among various types of web hosting. However, what you get in it is still a shared environment but the way it is set up is completely different.

Though all VPS sites share one physical server, VPS hosting is based on the concept of utilizing multiple, separate virtual machines. This means it draws the best of both worlds – shared hosting and dedicated hosting.

Pros

When compared to shared hosting, VPS hosting is a lot more credible and stable option as it has a limit of 10 to 20 websites on each server. This means reduced pressure on the server itself.

The major improvement is that all resources are distributed evenly and no website is allowed to cross the barrier. Once a website reaches the limit of what it is assigned, it may go down but others will remain stable. This way, the bad neighbor effect is also mitigated. All credit goes to the use of virtual machines that enables to achieve separation within server.

Besides, a VPS provides more flexibility as it allows you to customize the environment to suit your needs without affecting others.

Last but not least, VPS offers scalability. As you are using a virtual machine that utilizes only some percentage of the resources, increasing what is available to you is not an issue.

Cons

VPS hosting doesn’t come with too many downsides. The one thing that you can consider as a disadvantage is that it costs more than lower-tier solutions. However, once you hit the higher levels, you would be making enough money that will help you recover the costs.

The second – it comes with more configuration requirements. If you don’t have any idea what you are up to, you may end up removing crucial files or software without realizing it. So, to use this option, you need to get a bit of education on how to configure it.

Who should choose VPS Hosting?

If you are willing to spend a bit extra but still using shared hosting plan, we would suggest you to upgrade to VPS hosting after checking the details including setup fees, CPU power, storage space, memory, and bandwidth. For businesses who are expecting their sites to grow and flourish, VPS hosting is an ideal choice.

Dedicated Hosting – An Ace for the Big Players

Dedicated hosting is like a luxury as you will have a server all for yourself. Therefore, this hosting option comes with a host of benefits. However, it has some downsides too.

Pros

The most important benefit is that it nullifies all bad neighbor issues as there is no neighbor with this setup to steal your resources, pose security risks and other problems. This is the main distinction that makes dedicated hosting unique from other web hosting types.

As you get a whole server for your website, you can expect to introduce heavy customizations. To be specific, you can choose the OS, the memory size and type, and various other elements. This means you will also enjoy a lot of flexibility.

Cons

The biggest catch with this option is that dedicated hosting plans are expensive. However, at the time when your business needs a dedicated server, you can easily accommodate this cost in your budget.

Additionally, you need to upgrade your knowledge about server technology. Even when there are managed dedicated hosting solutions, you will still need to learn some skills to do some things on your own.

You can route to completely unmanaged service if you are good at know-how of server technology or you can choose to hire a server admin, who of course will come with additional cost.

Another thing to note with this option is that if its hardware fails, your website will be down. In case you have other arrangements, other modules can take over the responsibility in case of failure.

Who should choose dedicated hosting?

To be honest, in today’s world where technology is advancing at a higher pace, the need for having your own server is considerably decreasing. Though it is much better than a traditional VPS, it doesn’t stand when compared with cloud hosting in terms of scalability. Don’t get fooled by thinking that it is a more advanced option.

This one is the least likely you need these days. It is best to choose this option in only two scenarios:

  • when a company has highly specialized needs in terms of hardware
  • when a company wishes to gain more control over data privacy than anywhere else

Cloud Hosting – The Most Promising Option at Present

It is similar to VPS hosting except that your site is a part of a whole network of servers to fulfill its all demands dynamically, rather than a single physical server. In today’s world, it is becoming more natural choice for companies.

Pros

As mentioned earlier, scalability is the top benefit of this hosting. While a VPS has limits on its scalability, there is no limit with this option as it combines several servers into a powerful virtual server that can scale as and when required. No matter, how much you need, it can cater to your needs.

Moreover, you are charged only for what you are using. So, cloud hosting also sounds better than paying a fixed amount for a dedicated server of which you never use the full capacity.

In addition to this, cloud hosting also wins the race in terms of security, especially in case of DDoS attacks. In such attacks, a server is overwhelmed by a huge number of parallel requests until it crashes. The good thing is that you can split these requests among several computers and mitigate the effect.

Cons

The main problem is that costs for cloud hosting are not always fully predictable. Many hosting providers work with a mix of fixed pricing and pay-as-you-use fees. In case of traffic spikes, the cost may increase significantly but that also means you are earning better.

Who should choose Cloud Hosting?

It is the best choice if you want to benefit from its scalable feature. Most companies are replacing their traditional systems with cloud based VPS as it offers numerous benefits. So, even if you go for traditional VPS, you may be using cloud hosting without knowing.

I hope, after reading this, you can easily make up your mind on which type of web hosting you should choose for your website. Once you make the decision, we highly recommend you to take a good look at the details of each plan and compare the RAM, disk space, CDN usage, bandwidth and other measurable resources. Remember that choosing the right web hosting plan is what you must take seriously if you want your site to perform better, especially in terms of fetching speed.

An Extensive List of Google Penalty & How to Overcome the Trouble!

Posted By- Media Search Group | Sep-06-2019 |  Comments: 834 | Views:  7227
In this cut throat commutative age, every business strives hard to achieve the highest possible listing on Google so as to surpass their rivals. But in the effort of accomplishing the highest ranking, often times, businesses use questionable techniques which end up backfiring instead of securing the top positing in SERPs.There are some certain Google’s webmaster guidelines that businesses need to keep into account while applying techniques to boost their ranking. Violating these guidelines result in Google penalty that brings down your website’s ranking or completely removes it from the Google’s search result pages.

What Are Google Penalties?

You would be well familiar with sports penalties. In a professional sport, if a player violets the rules of the game or does something unsportsmanlike, he/she is penalized for his/her deeds. Depending on the severity of the infringement, the player can either be suspended from playing the game for a certain period of time or may even be banned to play the game forever in the future.

Google penalty in SEO is very similar to sports penalty. Google penalties are designed to chastise the websites that have violated the Google’s webmaster guidelines or have done something wrong. These penalties can greatly impact a site’s performance in search results and beyond.

What Does A Google Penalty Mean?

A Google penalty means either the ranking of your website’s targeted keyword will drop dramatically or your website will no longer be listed in Google search result pages. It simply means that if your site is penalized by Google, you will not be visible to your targeted audience and when your audience is unable to find you, your website’s traffic and ultimately revenue will drop down.

Google can penalize any website. Sometimes, even website optimizers have no idea what wrong they have done as at times Google penalty can be the result of well-intended efforts of improving site’s ranking. Nonetheless, once you are penalized by Google, it is extremely intimidating to get back into the Google’s good graces or get the good ranking back.

So, the best course of action you can take is to stay alert and take preventive approach as to not fall prey to Google’s penalty. To avoid twiddling your thumbs in the Google penalty box, steer clear of the following penalties.

The Big List of Google Penalties for SEO

  • HACKED WEBSITE –

If your website is hacked by the cyber criminals, Google will penalize your website.

  • UNNATURAL LINKS TO YOUR WEBSITE –

If Google ever detects any unnatural link on your website that has been created by you or someone else, it may penalize either the entire website or the links by devaluing them.

  • THIN, SCRAPED OR DUPLICATE CONTENT –

Content is the life and soul of your website. Google algorithms put a premium on the quality of content. It simply means that the contents you post on your website must be unique, relevant and valuable to the readers. Thin, shallow or duplicate contents are considered spam and treated accordingly.

  • KEYWORD STUFFING –

There is a well said saying, “Excess of anything is bad” and the integrity of this axiom can be best witnessed in SEO. We all know that keywords help a website to rank higher in SERPs but excessive use of them can bring you in trouble. If there is keyword stuffing in your website’s content, the Google “refs” will throw the yellow flag and penalize your site. While you can use keywords multiple times on a page, just be sure to use them prudently which make good sense with the context of your message.

  • PURE SPAM –

Spam is a ‘BIG NO’ in Google’s dictionary. Google hates spam. That is why the websites crammed with cloaked pages, scraped content, filler text and other gibberish will be penalized.

  • HIDDEN TEXT –

Google is just like an accounting auditor who wants to see everything in the open. There should nothing to be hidden from it. Even if you try to hide it, Google will find it and will penalize you for attempting to hide something from its eyes. This rule is applied to everything, even with the text that your readers may not want to see.

  • SPAMMY FREEHOSTS –

If Google finds spam on several websites hosted by a single person, it penalizes all the websites run by the host.

  • CLOAKING –

Cloaking is a refined technique of SEO that shows a different version of the website to the search engine than the one, which visitors see. Google considers cloaking to be a deliberate attempt to manipulate its search results. So, if you are ever caught for cloaking, stay prepared to be penalized and face the consequences.

  • PAID LINKS –

Google’s guidelines on paid link are crystal clear. Google dislikes the practice of buying or selling of the links in a way that passes on search engine ranking credit. While paid links are an easier and economical way of improving the search engine ranking, if you get caught doing it, you will have to pay a hefty price as a Google penalty.

  • SNEAKY REDIRECTS –

Redirecting is the act of sending a visitor to a different URL than the one they initially requested. If you try to redirect the visitors/users to a piece of content that does not match to their search criteria, you may fall prey to Google penalty list.

  • AUTOMATICALLY GENERATED CONTENT –

Automatically generated content is the one that is generated programmatically and often times, it intends to manipulate search rankings rather helping the users. Google may take actions on such content and penalize the site for the same.

  • DOORWAY PAGES –

If you create a bunch of pages in your website that are of no good use and just aim to rank the keywords, in that case, Google may take actions against you.

  • CREATING PAGES WITH MALICIOUS BEHAVIOR –

Creating contents or software on your website that behaves in different way than the users’ expectation is a violation of Google Webmaster Guidelines. Google not only aims to provide its users the most relevant search results but also wants them to be safe on the web. So, creating pages with malicious behavior mean violating the Google’s guidelines for which you can be penalized accordingly.

  • AFFILIATE PROGRAMS –

Google Webmaster Guidelines ask you to create websites with original content that can really add good value to your users. It is indispensably important for the websites that participate in affiliate programs. More often than not, affiliate websites feature same product descriptions that appear on all the websites across that affiliate network. Consequently, websites featuring content from affiliate networks can have to suffer Google’s penalty. Google believes that affiliate websites do not provide additional value to the users.

  • COMMENT SPAM –

Comments are a great way to build community and readership but unluckily, they are often abused by spammers. If you ever receive a comment that seems much like a random link to an unrelated site or an advertisement, it is comment spam for which you can be penalized by Google.

Algorithmic Penalties –

Google has seven major algorithmic penalties that can drastically affect the ranking of your website.

  1. PANDA
  2. PENGUIN
  3. PIRACY/DMCA TAKEDOWNS
  4. PAYDAY LOAN
  5. PIGEON
  6. HUMMINGBIRD
  7. TOP-HEAVY LAYOUT

You can be penalized for any other reasons that might not be listed here. However, most of the manual actions come from this list. Honestly speaking, the list of Google penalty triggers is extensive. In simple words, it can be summed up like — “Google penalties are triggered by any action a website takes to harm the user experience or to fool a search engine in some way”. So, take preventive approach to steer away of the above said penalties and try not fooling Google. It is much smarter than you.

Cleaning Up the Wreckage –

This is all about the Google penalty list but what you will do if willingly or unwillingly you have violated the Google’s webmaster guidelines and your website has been penalized. It is really a disheartening situation but instead of getting panic and sitting idle, you need to look for the solution to overcome the trouble.

Google understands that violations, particularly the minor ones, are unintentional. So, it has a process in place whereby one can work to resolve the situation. If you are unsure or unaware about this resolving process, get in contact with a reputed digital marketing company to get assistance. The professional SEO experts will do this tricky job for you.

Good luck with your website ranking game! Play safe and win big!

Are we are not just exaggerating the impact of core algorithm updates?

Posted By- Media Search Group | Sep-02-2019 |  Comments: 0 | Views:  703
Every update Google rolls out should deserve your attention but the amount of attention should depend on the impacts of the update.Google core updates are considered to be more devastating for rankings. Since Google confirmed core updates back in March 2018, it is common to expect a good shaking of the rankings for several years. But sometimes, there is a lot of buzz about core updates that Google has not confirmed.

Many in the SEO community have admitted about the impact of such unconfirmed updates. So are the unconfirmed updates more impactful than confirmed ones?

If you use tools that tell you that Google’s confirmed updates are for real, after each and every update, huge ranking volatility has been seen. And there is denying of the impact they had. Just look at the data recorded during the June 2019 core update.

Simultaneously, unconfirmed updates rolled out but not officially confirmed by Google can hardly be overlooked. For example, an unconfirmed update in July had many of the rank fluctuations.

So if we concern about the impact of anonymous updates, there is nothing wrong with this. But if the core updates are acting as a red herring to distract our attention, this is really something to worry about.

But there is no denying that confirmed updates cause significant ranking fluctuations, and we should really be serious about this. Just look at the data recorded by tools that track Google updates’ ranking impacts.

But the question is here is, how are confirmed updates more impactful than unconfirmed ones?

Forget about what the ranking tracking tools say, and let see, what the does the actual data say?

Confirmed vs. unconfirmed Google updates: Their impact on top SERP rankings

According to data recorded on top SERP rankings during the core updates and the unconfirmed update:

The one thing that is obvious is that not all are equally impactful in terms of Top SERPs rankings fluctuations.

However, lower levels of rank fluctuations were seen during the March 2019 Core Update relative to its counterparts. But that varies from one vertical to another.

So it is clear that core updates are more impactful than unconfirmed ones if we talk about the impact on top SERP rankings.

But if we look at the data of the unconfirmed July update’s impact on ranking, you will find them even surpassing them in certain instances. This proves the notion wrong that an unconfirmed update is impactful than its counterparts.

The same is about the page one ranking volatility. Both unconfirmed and confirmed updates affect the SERPs rankings in certain ways. While the former is more impactful in some ways, the latter affects more in other ways.

But does that mean we are exaggerating the impact of core updates

With the data recorded, it seems average unconfirmed update has the real potential to cause the ranking volatility much the way a core update might. And this is more so in terms of the bottom two-thirds of the SERP.

With what the data tells and the amount of buzz, chatter, and overall notoriety the core updates receive, it would not be wrong to say, “We are sort of hyping the things.”

Put simply, every update has its own kind of impact, and so it needs to be discussed. Whether it is none-core updates or core updates – confirmed or unconfirmed – you should give due attention to it and make the best effort if the update hurts your search rankings.

Why To Bid On Your Brand Name: Does It Really Make any Sense?

Posted By- Media Search Group | Aug-26-2019 |  Comments: 7 | Views:  715
Anyone who manages PPC account is constantly looking for a way that helps improve the performance. Many bids on the brand name to boost the result. And this trend has got much traction among paid marketers as well as a business over the years.But do you really need to bid on your company name?

Tim Soulo who is CMO & Product advisor at Ahrefs questions the importance of bidding on a brand name in PPC ads.

There were lots of mix responses from the SEO community.

Binding on search queries is the biding practice that allows you to place your PPC bind on your product or brand name.

But this is Google’s responsibility to rank brands for those queries, according to Tim who tweets.

“It never ceases to amaze me how many brands are bidding in Google for THEIR branded keywords.

Isn’t that traffic yours by definition?

Isn’t Google’s primary job as a search engine to give people exactly what they’re looking for?

Props to whoever at Google pulled this off.”

Tim further tweeted as:

“..in anticipation of PPC experts/agencies jumping in with some “juicy benefits” of bidding on your brand keywords and getting “cheap PPC traffic…”

Sorry, I’m not going to pay for my branded keywords.

It’s Google’s job to rank me #1 for my brand.”

Let us see what Patric Combe has to say about bidding on branding queries. He termed this as a defensive tactic, a response to competitors bidding on your brand or product name.

A tweet of his reads like this:

“…this started 10+ years ago when competitors bid on YOUR branded keyword and brands would lose say 30% of their organic traffic to competition. In some scenarios, it really muddied the waters. It’s s really a response, not a tactic.”

According to Patric, it is very crucial to check to see if your competitor is bidding on your product or company name. If someone is doing so, you should seriously consider biding your name. This would act a defense for you, helping you keep the traffic from going to your competitor.

More folks in the SEO community believe this is a defensive strategy.

Let us see what a tweet says:

“Unfortunately Google job is to make money… And letting competitors bid on your branded keywords made sometimes necessary the bidding on your own branded keys… No way out or alternatives…”

If someone is bidding on your product or company name, this is a real matter of concern for you. And Google’s job is to make money, and this helps them. So it is you who are to take the right action. And from the tweet above, there seems no way out rather than biding on your brand name as a defensive step.

Bidding on Brand Really Matters

If someone is bidding on your brand or product name, they are likely to cause you significant damage.  For example, if someone searches for your company, they will find your competitor, not your business. This means your competitors are using your brand name, its popularity to drive traffic to their website. They are stealing your traffic.

In a tweet, Martin McDonald opined as:

“I’m obviously on the SEO side here – but – have to point out:

I’ve tested this multiple times, against hundreds of millions of dollars of brand spend, in controlled tests.

Bidding on your brand term, every time, was the ROI winner.”

And this is backed by Ryan Jones who says:

“Done this test too. Bidding on your brand is always better -except when not doing it means that Google shows 0 ads, and you rank #1. But that requires constant monitoring and tweaking because when you stop, others will start.”

Here are four key reasons why biding on the brand name is a wise tactic.

  • It keeps incremental clicks from losing to other positions further down
  • Clicks from going to your competitors
  • Bidding on brand name allows you to funnel people to higher converting landing pages
  • Dropping people straight into the “CRO” optimized version of the site”

Bottom-line

Bidding on the brand name might sound a bit quite uncomfortable to many in the SEO community. But this makes a sense – a sense that matters significantly to your business. And this is especially true when someone is bidding on your company name. If you do not, you are likely to lose a big chunk of traffic. Also, bidding on your company, product name, as well as URL is pretty affordable and has the ability to garner you some of your highest click-through rates and Quality Scores.

Google June 2019 Core Update: Impacts and Recovery (If There Is Any Way)

Posted By- Media Search Group | Aug-02-2019 |  Comments: 5 | Views:  819

June 2, 2019, Google pre-announce the algorithm update for June 2019 and started rolling it out from June 3. It went over a period of five ways till the rolling out was finished on June 8, 2019. Along with this core update, Google also came out with the diversity update which went on for three days till it finished rolling out completely.

This all event went over less a week, but its impacts are far-reaching. Even big houses like the Daily Mail and CNN saw a significant impact on their search rankings.

Here is what they said:

“We are working on compiling more data around this update and will share the fresh data in the upcoming days. Just keep in mind, most of these data snapshots give you insight into a limited fraction of the Google index and do not represent the full impact of these updates. Google has not given us data on how large of an impact these updates are, like it used to with some Panda and Penguin updates, but did say it announces these core updates because they are “noticeable.”

How does the update affect your website?

The June update was a core update and so its impact will have at large scale. Some sites got devastated. Websites saw a drop of 20% to up to 90% in their traffic. But for some these traffic losses can be like a disaster compared to those that depend on Google traffic less.

While along with the core update, Google also brought out the domain diversity update, and this just adds to the impacts on your website’s ranking and traffic.

Let us have look at how it impacted some websites and responses to the owner of these sites.

“I am getting regular keyword fluctuation, some time it shows at 2nd or 3rd page and same day or next day it’s not showing in Google at any pages,” says a Dev who runs an e-commerce website.

“My lowest quality pages are still on top, while heavy content ones, with legit backlinks from high DA, dropped 10 pages. And competitors’ websites which have many flaws such as duplicated content with bad backlinks still rank the number one for all major keywords in the industry,” says Gabriel Troisgros one of the website owners who suffered traffic loss due to the update.

With a few examples above, it seems even the sites well optimized have seen the drop in traffic. So it is pretty difficult to predict the factors that caused traffic loss. But for news publishers, it can be the quality of content as John Mueller says.

Google June 2019 Core Update

Here is what he said:

“But for a publisher whose core area is content news, doesn’t it signal that it’s probably the content, the quality or the quantity which triggered Google’s algorithm to lower down the quality signal of the content being put up on the website which could have led to a drop of traffic? “

Google’s John Mueller also, in a hangout chat, admits that there are no fixes and no major changes that need to be made to lower the impact.

Core Update, Relevance, and Quality

While John Mueller talked about the update in the context of relevance and quality updates, he did not specify whether it was about the relevance or just about quality. What they meant to say that in the indication of how these kinds of updates do not have specific fixes.

Here is what he said

“And with that, as you mentioned, you’ve probably seen the tweets from Search Liaison, there’s often nothing explicit that you can do to kind of change that.

He refers to a blog post which covers a lot of questions that you can ask yourself, about the quality of your website. He also suggests asking someone else opinion about the quality of your website.

Here is what John Mueller said:

“With a lot of the relevance updates, a lot of the kind of quality updates, the core updates that we make, there is no specific thing where we’d be able to say you did this and you should have done that and therefore we’re showing things differently.”

No specific things to fix to recover the impact

There is nothing that you can do to reverse the impact. But you can get the opinion of other people about how they see your site, and this may help you spot out some errors that might be reasons for the drop in traffic.

So what to do?

Here’s what John Mueller said:

“And with that, as you mentioned, you’ve probably seen the tweets from Search Liaison, there’s often nothing explicit that you can do to kind of change that. His advice is to ask a third party to tell you about how they see your site.

“So, often you as a site owner you have an intimate relationship with your website you know exactly what it’s perfect. But someone who is not associated with your website might look at your website and compare it to other websites and say, well, I don’t know if I could really trust your website because it looks outdated or because I don’t know who these people are who are writing about things, he said.

But these are just a tip of the iceberg, and you can do anything to your website HTML code or server setting.

It is more about the big picture, the whole spectrum of what may have an impact on your website traffic. Because. There is nothing relevant that you can do about your website.

However, as John Mueller suggests, it is good to ask in web communities, including the Webmaster Help Forums, to learn how others see your site, and if they could spot problems.

Here’s what he said:

“You can talk with other people who’ve seen a lot of websites and who can look at your websites and say well, I don’t know the layout looks outdated or the authors are people that nobody knows or you have stock photos images of instead of author photos. It’s like, why do you have that?

All of these things are not explicit elements that our algorithms would be trying to pinpoint but rather things that kind of combine to create a bigger picture. That is good advice, and you will certainly get some benefits.

So key points of effort to recovering include:

  • See the Big Picture, considering all those that can affect website traffic.
  • Get a third party review your site, this would help you find out the errors that you could not.
  • Understand the algorithm and motive of updating it.

This June 2019 update is Google’s core algorithm update, which has a wide impact. Even big sites have got impacted. Worse, there are no certain things that you can do about your website to recover. However, doing these things that Google suggests can help you prevent your site traffic from dropping, and thereby improve it.

How to Write SEO Friendly Content: 6 Best SEO Writing Hacks

Posted By- Media Search Group | Jul-26-2019 |  Comments: 2 | Views:  811

SEO generally involves a wide variety of things, from a bit of shifting around tags, setting the path for the crawler to easily find the pages on your website, to wisely linking authoritative websites, which provides a ladder for your ranking to climb up.The approach “if you build it, they will come” does not necessarily always work, and this may be because good content does always float atop. However, it is the fact that the limits of your content are the limits of your rankings.

This means the content is a bit factor to rankings. In fact, high-quality SEO friendly content has the potential to rank #1 even without any optimization.

It is time to know what makes a content rank on the top. If you want to write the content that gets high traffic, these are some tips you need to follow.

Use Different Elements to Add Variety to Your Content

All searches are different, with people having different preferences. For example, while some people need chunks of dense text, others seek a loose and colorful explanation.

Using videos, images, audio files may make your content appealing to some people. But there are also those who don’t like these kinds of things. In fact, they hate such gimmicks and will abruptly leave the page.

But this does not mean that you should not use these elements in your content.  Depending on the page and target audient, using them but to an optimum extent in content is a good thing – something that perhaps helps drive traffic to a page.

Don’t use unnecessary files that will only slow down your page. Keep this in mind while adding more variety to your content to satisfy the intent of a greater number of searchers.

If people spend more time your page, this means your content is engaging and relevant to them.

Infusing variety with your content, coupled with polished writing and a healthy depth of content will help you increase your average time on page, eventually your rankings.

SEO Friendly

Use Polished Writing in Your Content

According to an SEJ blog, “People read about 20% of the words on a website.” But it is impossible to predict which words they will read. So you can’t have a few sentences designed to act like a winner. You need to make sure the whole content itself is the winner.

Even if you can bleed 70 WPM of crystal-clear prose, you will hardly have time to do all the writing for your website. It might be wise to engage an SEO agency providing web copywriting services.

However, whether you do the writing yourself or let a third party do it for you, a bit of good editing will do a job in helping you create SEO friendly content. Even you have a jam-packed schedule, sparing a little of your time will pay you off. Or you should engage a web content writing agency for you.

Note: “polished writing” doesn’t apply only to web content. But every form of writing be it Business blogs, comedy websites, and news articles, they all require different tones, levels, and styles of writing to count as polished in their given fields.

For your content to stand out of the crowd and make people say “Wow”, you should add to it:

  • SoundBits in-between text for interactive content.
  • Short paragraphs and bullets.
  • Loose and colorful prose.
  • S unique, engaging voice that mimics the demographic lingo.

Use a Mix of Long-form & Short-form Content

Earlier, short-form content was very effective, helping you grab up the market share.

Just producing lots of articles, with few words, and doing it quickly would help you drive a lot of traffic to your site.

But for reasons like crowed webspace and demanding searchers, the search engines say, Google has started giving privilege and priority to long-form content.

So if you want your content to cater to a wide range of searchers’ queries, you had better choose the long-form, which generally has higher chances to contain something in it that satisfies the intent of the searcher.

But sometimes, a 250-word article better delivers the answer in a beautiful featured snippet.

Studies show that the ideal content length for high-ranking pages should be around 2,000 words. But this would certainly work for every website is impossible to say.

So it is better you do perform A/B test with your specific visitors to see which kind of content they like best – short or long. It is wise to use a combination of the two because if the user favors short one day the algorithm may prefer long the next.

Distinguish Between Authority and Originality

If you are in the business of writing SEO friendly content for quite pretty time, you may have noticed the contraction between the advice you are given about SEO and the way Google ranks pages.

You must be familiar with the benefit of value citing sources, authoritative links, expert advice, and claims that are backed up. And you may also know the importance of original research and content that adds value through new claims.

Both have their silver linings. So all you need to do is follow what experts say. Never overwrite your links and research, but there is a benefit of adding something new and original – something that your audience would want. It is good to use sources to back up your content but it is also good to go beyond these sources and tell a new compelling story.

A few creative links along with a compelling story around the message most relevant to your potential audience will help your content walk the line between authority and originality.

Consider Mobile Optimization

Over the years, mobile traffic has significantly increased. In the U.S. phone traffic was 60% to 40% higher than desktop traffic.

Mobile traffic is big business, and mobile searches are more specific and targeted than searches that are performed on a desktop.

More searches are used to find a local business. This means they are “near me” searches, for example, “South India restaurants in Connaught Place” “dentist in Noida near metro 15”, etc.

Phone searches are mainly done for lifestyle-related queries and things that people are already doing.

But, when it comes to overall web time was flopped, desktops outweigh phones by 60% to 40%.

So the bottom line is if most of your users access your website through desktop, you should use longer-form content. But if they are mobile users, keep the shorter informative responses.

Use the Right Format for Your Content

There is no one size fits all when it comes for web content format. When we talk about form, there are many elements that need to be cared for such as:

  • Word count.
  • Structure of the content.
  • The tone of the piece.
  • HTML tags.
  • Title and Meta tags.

You should choose a form, based on the message you want to convey in your content, the kind of queries it will best cater to.

Users and the message you want to say is the key to choosing the right layout for your content. Google also emphasizes this, saying, “Make pages for users, not search engines”.

Determining the outline before you start writing the content will help you ensure the content maintains integrity.

Great content is not the one that only reads like a nice essay, but a great content that increases time on your page and traffics, and also helps improves rankings is the one that looks like a crisp painting, with tags, titles, font, and headlines that create a unified piece.

A Guide to Resources to Follow as to Learn Latest in Local SEO

Posted By- Media Search Group | Oct-05-2018 |  Comments: 34 | Views:  1114

Change is the only constant, and this is more true of Local SEO one of the most popular ways for local businesses to market their products or services. Whether you are internet marketing agency or individual consultant or head of digital marketing at a leading organization, you must keep up with the continuous industry developments in order to make agile contributions to team strategy. If you are new to the Local SEO, you can save time on training by knowing what to follow for the best news and analysis. To make it easy for you, this guide to resources to follow for latest in Local SEO will prove to be very helpful.

Local SEO

Whether to Get the Best of Local SEO News

There are many sources that provide news and information on local SEO. But who reports fastest on Google updates, panel tweaks, and industry business? Below are some of the most reputed publications that have lead the industry and have been setting benchmark for accurate and swift updates on the best in the industry.

Though the list is pretty long, I will discuss briefly only those who make to the top of the list.

And the first one is Search Engine Roundtable, leading publication by Barry Schwartz that has a proven track record of reporting news that affects both local and digital businesses.

Sterling Sky’s Timeline of Local SEO Changes is known to be premier source for news and updates on Local SEO that hugely impact local businesses, thanks to the team lead by Joy Hawkins that demonstrate a high of dedication and commitment to bring in all crucial news and updates in the easiest to understand way.

Search Engine Land’s local category is quick to update news and trends of the industry. It has a large pool of authors who have years of experience in the industry and passion for reporting from the industry first.

To become the first to get local developments, there is no place better than the SEMPost’s local tab managed by Jennifer Slegg, a leading name in the industry.

Search Engine Journal’s local column also makes to the list of best sources for local SEO news and speedy delivery of breaking local stories.

Google also provides a bevy of information on the latest developments on search engines. Follow Google’s main blog and the Think With Google, one of the best sources to get information and updates that may impact your marketing strategy.

Other sources that are also worth following and offer very useful news and stories on Local businesses include Street Fight , LocalU’s Last Week in Local video and podcast series, and TechCrunch.

To Find Local Search Marketing Analysis

Whether you are marketing agency or a business startup, analyzing the present trends and the best practices to be used in the future is what plays a great role in the success. You can trust the following names to analyze the present and predict the future.

LocalU’s Deep Dive video series is the best source for insightful analysis of a variety of local marketing topics that leading faculty and influencers in the field are constantly talking about.

The Moz Blog’s local category is a kind of platform that features a host of gifted bloggers and professional editorial standards that heed to a wide range of local topics that make a greater sense for local businesses. The Moz blog was voted the #2 local SEO blog by BrightLocal’s survey respondents.

Another great source that has long been authority on local search marketing analysis is the Local Search Association’s Insider blog. The blog is best known for its excellent studies and quotable statistics.

Free forum Local Search Forum is perhaps the best online platform to take your local mysteries and musings to. Founded by Linda Buquet local search forum is user friendly and presents things in the most approachable manner, putting on more emphasis on high-level local SEO topics.

In addition to them, you can also follow:

  • Mike Blumenthal’s blog
  • BrightLocal’s surveys and studies
  • Whitespark’s blog
  • Sterling Sky’s blog
  • Local Visibility System’s blog

Note: The Atlantic, Forbes, and Business Insider are great sources you can trust. They are known for publishing pieces of a high journalistic quality with relevance to our industry.

Best Sources for Different Aspects of Local Marketing

Here I will discuss the best to follow for different aspects that are crucial for a business and marketer.

You can follow for:

Reviews

  • GatherUp which was earlier called GetFiveStars can be compared for insight into online reputation management. Aaron Weiche and the team go extra mile to provide you with amazing case studies and memorable statistics
  • us is an incredible source for bright and lively coverage from authors like Garrett Sussman and Andrew McDermott.

Email Marketing

  • Tidings’ vault is known as incredible source for useful information on email marketing.  David Mihm the founder of the platform has spent many years in the field of Local SEO, which gives make one of the top names to follow for everything regarding email marketing.

Automotive Marketing

  • DealerOn’s blog has match when it comes to automotive local SEO. And  Greg Giffor founder of the blog is simply most loved name for his interesting style of presenting even complex data simply.

Link Building

  • For local link building ideas and case studies, simply trust Nifty Marketing’s blog, a great source to follow to have an edge in quality link building.
  • ZipSprout is tool hailed as a great platform for local building ideas and tips. It focuses on local sponsorships, which are a favorite local link building methodology

Best Local Search Industry Newsletters

Newsletters is a great way to get update and industry news. And signing up the following newsletters, you can have an edge by getting the best practices and news that may play a vital role for your marketing strategy.

  • Streetfight newsletter
  • Moz Local Top 7
  • Tidings Minutive
  • Local Search Association newsletter
  • SterlingSky newsletter
  • Phil Rozek’s newsletter
  • Whitespark Local Pulse newsletter

The sources I have discussed above in this post have been pioneer in the industry. They are must to follow sources for marketers and businesses who want to get the most of local market and ahead of competitors locally.

How Google’s August 1 Core Algorithm Update impacted Websites

Posted By- Media Search Group | Sep-14-2018 |  Comments: 20 | Views:  1369

Google updated its search engine algorithm on 1st of August 2018 and this update was nicknamed Medic Update. The search engine giant calls it a broad, global, core update. Like other past updates, this also impacted the websites. We have tried to know who are most impacted and if there is any fix for it.

As Google calls this a broad, global, core update, more and more websites are likely to be impacted. But according to studies by several leading research firms like Sistrix, RankRanger, this update has more impact on health and medical sites and YMYL Your Money Your Life sites. There is no fix for a website impacted, says Google. However, improving user experience, content quality and usability of the site can bring in great results.

Danny Sullivan, a leading technologist and co-founder of Search Engine Land also confirmed this is a “global” rollout, impacting all Google search results, regardless of language or region. But Google has not revealed like it did with previous updates, how much damage this has done with the search results. But some firms like RankRanger, SEMrush, have tried to figure out the degree of impacts and who are how much impacted this Google announcement.

A Look at the Types of Sites Impacted

As this is a global update, it will be applied to every website in any vertical. What type of a website is does not matter. The update is applicable to all. But some niches have been more severely affected. Based on data from surveys, consultants, and many data companies, medical, health and life, and money related websites are more affected. So pages of a website, focusing on life, money and entertainment events are more prone. Google raters’ guideline defines YMYL pages as the ones:

  • That contains information, such as personal identification numbers, bank account numbers, drivers license numbers, etc., which could be used for identity theft.
  • That involves money transactions, where users have to provide their credit account or bank account details. So the payment section of an e-commerce site is termed as YMYL page.
  • That provides medical or health information that could impact your physical well-being.
  • Pages on parenting, purchasing a home, a vehicle and so on
  • Pages that provide advice on life related issues

There have been significant changes to the search results for YMYL-sites, and that can be either loss or uplift of a few percentage points, show a study by Sistrix a premier data research firm that also provides solutions for SEO professionals. According to the study, mostly health and finance pages have been affected by this update.

“But e-commerce, educational as well as some dubious automotive websites have also impacted by this update,” says Juan González.

There are many websites that saw some gain from the update. Sistrix shared the list of those who gained. See the list below.

SEO

The firmed has also come out with a list of top gainers that we share below.

seo

As we look at the data from the RankRanger, we find that the sites that are most affected belong to the areas such as health, entertainment, life, money and the likes. However, there are some websites in those areas that also gained in Google Traffic. Look at the same graph below.

seo

RankRanger also provides significant information about the changes to search results after the august 2018 update. Look at the graph from RankRanger that will a significant insight of the search result changes.

 

SEMRush in its SEMrush Sensor also throws light on the impact of the update. According to the company, the websites that are affected most are from entertainment, finance, education, auto and vehicle, law, online communities, gaming, food and drink and the likes.

Moz, leading software as a service company that also provides crucial data on inbound marketing and marketing analytics, also joined the league with its own study of the impact to search results as the Google rolled out Search Result Algorithm update on the 1st of August 2018. To see what the Moz come out with, look at the graph below.

seo

According to Dr. Pete Meyers of Moz, “At first glance, the “Health” category does appear to be the most impacted. Keywords in that category had a daily average temperature of 124°F. Note, though, that all categories showed temperatures over 100°F on August 1st – this isn’t a situation where one category was blasted and the rest were left untouched. It’s also important to note that this pattern shifted during the other three days of heavy flux, with other categories showing higher average temperatures. The multi-day update impacted a wide range of verticals.”

What is the solution?

As we told above that: Google believes that there is nothing you can do if your site is impacted.   We have also seen what the data show us. So considering both what Google says and what the data above show, we conclude that: There is no fix, and this is obvious. But Google suggests that continually improving your website, quality of content and overall user experience can result in your site ranking getting better.

According to Glenn Gabe who also wrote a long post on the Google update,” The core algorithm update that rolled out on August 1, 2018, was massive and many sites across the web were impacted. Although there were a lot of health sites impacted, many others in non-YMYL categories were affected as well. If you have been negatively impacted by the 8/1 update, then it’s important to objectively analyze your site to find ways to improve. And remember, there’s never one smoking gun. There’s usually a battery of them. So go find them now.”  BrightLocal, powerful tools for Digital Marketing Specialists also has the similar view.

To sum up, as it is a global update and you can do nothing, the only way you have is just keep improving the quality of your content, user experience and other aspects related to your website. Google also believes the same.

 

SEO Tips to Bring-out the Best Results for E-Commerce Websites

Posted By- Media Search Group | Oct-27-2017 |  Comments: 62 | Views:  1768

Creating and maintaining an e-commerce website is important for increasing the reach out to potential consumers. But alone creating and launching an e-commerce site is not helpful for creating that type of an impact. SEO plays a vital role in reaching out to the potential consumers for the business. It also spreads the data or information across different platforms in the web world which is so important for the e-commerce site to function at its full potential. E-commerce stores are gaining more popularity with each passing day and Search Engine Optimization SEO strategies will play the vital role in the execution of the business goals on the web.

Search Engine Optimization

How can SEO be used for optimization of the e-commerce website?

For e-commerce business owners the popularity of buying online means two things. Firstly, there is no need for educating customers of the pros of purchasing on the web. Secondly, the growth of online e-commerce industry will lead to more digital buyers. And, that means more competition in the online ecosystem. This is the reason every business with e-commerce platforms should plan out the SEO strategies before implementation.

Search Engine Optimization SEO is the practice of getting higher website ranks in the search engine result pages. Understand in simple terms so that you can get to the root of SEO requirements. Whenever you type a word in the search engine, a sophisticated algorithm returns a list of web pages. The most relevant result is coming at the top and then follows with the help of ranking done through SEO.

On-Page Factors

The first place to start with SEO is on the e-commerce website. Search engine algorithms always look for various factors while crawling through each page of the website.

Here is the list of all the important on-page factors –

Site Structure: The structural elements of the website and the links to each other affect the optimization process. The search engines are going through a link structure for finding and indexing pages. A well-structured page and sub-page will get easily found over the web.

Keywords: Keywords become the centrifugal point in SEO. There are all different types of search queries used to find products and it is important to find the words that searchers use to find the online searches.

Page URL: SEO-friendly URL helps improve the SEO on the e-commerce site. It includes the main keywords that the page is targeting. It is the web address of a single page and is displayed on SERPs & web browsers.

Alt-text of Images: Search engines are reading alt-text instead of reading images. The use of alt-text helps the better understanding of a picture and also how it is represented.

Title-tag and Meta-description: Title-tag defines the site content in a clear way and it is the significant part of the SEO. Meta-description is the paragraph displayed under a title tag on SERP.

Links: Internal links are the important part of on-page SEO and it helps the search engine algorithms to crawl throughout the site.

Off-Page Factors

This technique involves the building of links from another part of the web to the site. The arrangement of the links plays a vital role in the strategies. The SEO managers would scatter links to their site all over the forum, directories, and comment sections. Also, they buy links on other sites.

Although these techniques are older now and you need to follow new off-page SEO techniques on building relationships. Today it is better to reach out to customer base over social media which is a faster way of sharing links. Sharing contents on Facebook, Twitter, Google Plus, in other communities, will create natural links and sharing of content becomes much easier.

A well-planned SEO strategy needs to be pursued for specific websites. Listed below are some of those strategies –

  • Make sure that you create unique product descriptions for each and every product on the e-commerce site.
  • Next, encourage the users to post reviews on product pages mainly targeting the consumers.
  • For attaining higher research rankings you need to improve the site’s user experience.
  • Reduce the size of the images which will help the optimization of the site load time.
  • Link the pages internally wherever possible as Google prefers value-added linkages.
  • Integrate the pages with social sharing which is a good business practice for SEO.
  • E-commerce sites should surely maximize the seasonal attention by creating certain categories.
  • Make sure that your site has HTTPS encryption and help the building of deep inbound links.
Conclusion

Let us get to the bottom line of the discussion. SEO is the most important part in linking the pages but the bottom line is to increase the sales. If the strategies are implemented correctly then there will a boom to the product sales through increased traffic. SEO also results in more conversations and repeated visitors.

But the thing to understand is that SEO is not a one-time deal or work. The major search engines are updating the algorithms all the time and to bring out the best results for an e-commerce site, it is important to strategize the events carefully.