SEO Tips to Bring-out the Best Results for E-Commerce Websites

Recently updated: October 23rd, 2023

Creating and maintaining an e-commerce website is important for increasing the reach of potential consumers. But alone creating and launching an e-commerce site is not helpful for creating that type of an impact. SEO plays a vital role in reaching out to potential consumers for the business. It also spreads the data or information across different platforms in the web world which is so important for the e-commerce site to function at its full potential. E-commerce stores are gaining more popularity with each passing day and Search Engine Optimization SEO strategies will play a vital role in the execution of the business goals on the web.

How can SEO be used for the optimization of the e-commerce website?

For e-commerce business owners the popularity of buying online means two things. Firstly, there is no need to educate customers of the pros of purchasing on the web. Secondly, the growth of the online e-commerce industry will lead to more digital buyers. And, that means more competition in the online ecosystem. This is the reason every business with e-commerce platforms should plan out the SEO strategies before implementation.

Search Engine Optimization SEO is the practice of getting higher website ranks in the search engine result pages. Understand in simple terms so that you can get to the root of SEO requirements. Whenever you type a word in the search engine, a sophisticated algorithm returns a list of web pages. The most relevant result is coming at the top and then follows with the help of ranking done through SEO.

On-Page Factors

The first place to start with SEO is on the e-commerce website. Search engine algorithms always look for various factors while crawling through each page of the website.

Here is the list of all the important on-page factors:

1. Site Structure: The structural elements of the website and the links to each other affect the optimization process. The search engines are going through a link structure for finding and indexing pages. A well-structured page and sub-page will be easily found on the web.

2. Keywords: Keywords become the centrifugal point in SEO. There are all different types of search queries used to find products and it is important to find the words that searchers use to find the online searches.

3. Page URL: SEO-friendly URL helps improve the SEO on the e-commerce site. It includes the main keywords that the page is targeting. It is the web address of a single page and is displayed on SERPs & web browsers.

4. Alt-text of Images: Search engines are reading alt-text instead of reading images. The use of alt-text helps the better understanding of a picture and also how it is represented.

5. Title-tag and Meta-description: Title-tag defines the site content in a clear way and it is a significant part of the SEO. Meta-description is the paragraph displayed under a title tag on SERP.

6. Links: Internal links are an important part of on-page SEO and it helps the search engine algorithms to crawl throughout the site.

Off-Page Factors

This technique involves the building of links from another part of the web to the site. The arrangement of the links plays a vital role in the strategies. The SEO managers would scatter links to their site all over the forum, directories, and comment sections. Also, they buy links on other sites.

Although these techniques are older now you need to follow new off-page SEO techniques for building relationships. Today it is better to reach out to the customer base over social media which is a faster way of sharing links. Sharing content on Facebook, Twitter, Google Plus, in other communities, will create natural links and sharing of content becomes much easier.

A well-planned SEO strategy needs to be pursued for specific websites. Listed below are some of those strategies –

  • Make sure that you create unique product descriptions for each and every product on the e-commerce site.
  • Next, encourage the users to post reviews on product pages mainly targeting the consumers.
  • To attain higher research rankings you need to improve the site’s user experience.
  • Reduce the size of the images which will help the optimization of the site load time.
  • Link the pages internally wherever possible as Google prefers value-added linkages.
  • Integrate the pages with social sharing which is a good business practice for SEO.
  • E-commerce sites should surely maximize seasonal attention by creating certain categories.
  • Make sure that your site has HTTPS encryption and help the building of deep inbound links.


Let us get to the bottom line of the discussion. SEO is the most important part in linking the pages but the bottom line is to increase the sales. If the strategies are implemented correctly then there will be a boom in product sales through increased traffic. SEO also results in more conversations and repeated visitors.

But the thing to understand is that SEO is not a one-time deal or work. The major search engines are updating the algorithms all the time and to bring out the best results for an e-commerce site, it is important to strategize the events carefully.

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Amit Mishra

Amit Mishra, the co-founder of Media Search Group, loves to pen down about marketing and designing. Be it search engine optimization(SEO) tips and strategies, Social Media Optimization, Increasing Engagement, and Traffic Score, Web Design and Development, Mobile Applications, Conversion/Sales, he covers it all. Been in the business for a long time, Amit Mishra knows some of the best strategies on how to expand and grow a Business Online.