Having a business is an exciting idea but it is not easy to run a business successfully. And you have a long list of to-do-things including the online presence of your business. Yes, it seems difficult for a business to survive today without an online presence. Customers are online, so your business should also be. And building a website is the first step toward it, in fact, it is on which all activities needed for a strong online presence rest. A well-built website provides you with a strong, professional platform that gives customers the impression and motivation to keep them engaged with your business. But there are more why it is important for a business to have a website.

And so we will look at everything right from what a website can help with, advantages, choosing a website builder to all those things that will be very helpful in choosing a web development company.

Let Us Have a Look at What a Website Can Help You With:-

A website acts as a versatile tool that performs multiple functions. It is a platform where you can showcase your products and services. If you are a supplier, you can use it to sell your products. Also, it is a crucial part of a marketing strategy on which your entire campaign depends. In fact, a website is what you can say a must-have tool for businesses whether it is small or large entities.  Here are some goals a website can help to achieve.

Create a Good First Impression:  In the professional life, the first impression matters most. Interestingly, people today do online research such as check all the options, read online reviews, etc.  before they shop. They buy and “check-in” via Facebook as they go about their days. So you would want your first impression to be the best.

And most people make their decision based on what they find on your website. So creating a website that best addresses customers queries help make a good impression on them. A website is a must for whatever your business does.

Help with Branding and Public Relations: As a website provides a place for customers to interact with your business, it helps you market your brand and build a good relationship with your customers. It can be used as an avenue for recruitment and for providing stakeholders information about the projects undertaken by your business. For example, suppose you run pet rescue services, you can highlight your story on your website.

Provide E-commerce Avenue: A website can, and is widely being, be used as a virtual shop where visitors come and get products or services. Not only you can find and buy products but also make the payment online also.  It provides a convenient way of buying for customers and for businesses to sell their products.

Act as a Tool That Helps Execute Your Sales Strategy: A website is a crucial part of online marketing. It is a great tool that helps you execute your sales plan effectively. A website collects data from different sources such as search engines, social media, etc. That data can be very crucial to your marketing campaign. And also for making the future growth strategy for your business.

With that, a website seems a crucial need for a business. No matter what your business is about or the size of your business, investing in a website will provide you a good return and over a long period of time, in fact for as long as your business is there.

There are many website builders. Some are free, for example, WordPress, and some are paid.  But what are these website builders and can anyone build a website using one of them?

What Is a Website Builder?

A website builder is a certain type of software that allows you to create a website online. As the software either resides on a web server at a hosting company or be part of a hosted SaaS (software as a service) platform, you won’t need to use your local computer to hold the software. The builder can be used either online or offline. But it is not as easy to use a website builder as it sounds now. It requires you to have a certain set of skills to build a website using a website builder. And which is why hiring a website development company is better than doing yourself particularly if you are not pretty well familiar with nuts and bolts of what it takes to create a website through a website builder.

Here are some Famous Website Builder and What They are Best for:-            

• Weebly: Best balance of price, professional features & simplicity
• WordPress: Most customizable and least expensive option
• Squarespace: Boutiques, restaurants, and other businesses that prefer an elegant look
• Shopify: Retail shops with an online store; Shopify provides a one-stop solution
• Wix: Creative websites; the Wix editor gives you the most flexibility
• Joomla: Social websites where visitors register accounts

How We Determine We Use the Best Website Builder?

As today, most websites are built using a website builder. This saves time, money and allows for customization. In addition, it has a host of other benefits. But it is also important to choose the right website builder. How do you know you choose the right one?

Here are some crucial factors that you should look before you decide on a website builder:

• Price
• Features
• Editor Ease of Use
• Website Performance (page load speed and uptime)
• Customer Service
• Customization

Based on those criteria, WordPress seems the best option. It strikes the perfect balance between prices, ease of use, customization option, and features that a professional website does have.

WordPress at a Glance:-

It is the world’s most popular website building platform, with more than 28% of all websites on the internet powered by WordPress.

There are two versions of WordPress: the self-hosted WordPress.org and WordPress.com. Both are very popular and provide a wide range of powerful features, scalability, and ease of use.

WordPress is a free open source website building platform, meaning the platform provides you full control over your website as compared to other website builders.

In fact, this has a host of incredible benefits that make the platform most widely used website builder in the world. Here are some of the top benefits of using WordPress to build a website:

• A complete control over every aspect of your website. From e-commerce, community forum, social network, to membership website, you can build any type of website using this open source platform.
• A long list of pre-made themes. You can choose the one that best suited to your requirement. Easy to use, you can save a chunk of time without compromising on the quality of your website.
• Access to above 50,000 free WordPress plugins that you can use to add additional features to your website.
• WordPress allows you to create multilingual websites.

However, Building a WordPress Website Requires:-

The Knowledge: of HTML, CSS that allows you to handle the structure of a website, JavaScript, Java, PHP, ASP, and Perl.

The Knowledge: of SEO which is helpful for anybody building sites. Keep in mind the factors that influence a webpage’s positioning in web indexes, for example, the content of a website and its inbound connections.

Strategic Thinking: Ability to think logically and rationally is a key to the success of a business. Strategic thinking includes the experience that you have gained working on your previous projects, how that experience relates to the present project, and what was the mistake you made and how you can avoid it to accomplish the project you have in hand.

In addition, other things (though you need not be good at them) that you should keep in mind when you plan to build a WordPress Website include goals, sales, and marketing.

Now you are equipped with enough of what you will need to make the right decision when it comes to choosing a web development company to build a WordPress website for your business. You have the knowledge of what a website can do for your business and how you should choose a platform to build your website.

However…there are some other crucial things, and keeping them in mind will make it easier for you to choose a WordPress web development company you can count on.

Things to Consider Before Hiring a WordPress Web Development Company:-

There are many companies that can do a great job to build a WordPress website. To choose the one that best suits you, consider the following things.

Turnaround Time:

Time is a crucial factor in choosing a web development company. No delivering the project within the time frame has adverse consequences on the business.  To avoid serious repercussions, you should hire a company that is capable of accomplishing the project within the deadline.

Professionalism:

 Make sure you choose a WordPress development company that demonstrates a high level of professionalism during the development process and dealing with customers so you can get the changes if you require any, made to your website. Also, a professional web development company is very quick in response.

Affordable:

Money is a big factor, particularly for small and medium-sized businesses. It is advisable to ask for an estimated cost to occur on the whole development process.  This will help you set your budget and make your decision whether you should go with that web development company or not.

Reputation:

How reputed the web development company you want to hire is also a matter of consideration. There are many reviews websites where you can read online reviews about that company. This will help you make up your mind whether the company you want to hire is good for you or not.

Past Work:

However, if you are not satisfied with the online reviews, you can ask for the references of previous work. Now, look at the different aspects such as the appearance of the website, ease of use, and speed. There are many tools such as PageSpeed Insight that you can use to test the speed of a website.

These are all you need as to choose a web development company that you can completely count on for building a good WordPress website. However, it is wise consider if there is anything that thing crucial in choosing a web development company.