Is SEO content extremely important in 2019 or there is no importance?

It is too quick to make an assumption without having a look at the present scenario of SEO content and what the data has to say about it. Don’t create your content based on any of these assumptions –SEO content is dead or it is still important. In both cases, you will only lose.

Let us have a brief look at some important stats below:

• 90% of organizations market with content
• on an average marketer spend 25% of their budget on content marketing
• 91% of B2B marketers use content marketing 
• 86% of B2C companies use content marketing as part of their marketing strategy 
• 37% think the content led website is the best way to engage with customers 
• 62% of consumers enjoy reading relevant content from brand 
• And 62% less expensive than traditional methods, and ROI is three times higher

With that being looked at, content seems quite important. And brands even those well established are increasingly spending on content marketing. But the question is: Is SEO content really no longer relevant?

We will get deeper and find out what it is going to look like in 2019 and its importance. 

Why to use SEO content?

As we search engines emphasize what is searched, not how it is searched. This means results are given based on what people are searching, the way they search. So get in the results your page content should offer a great value, the best solution to a query put in the search engines. 

So just using the style people are searching is no longer effective when it come to a page content getting in the result and click through. Interactive content is adorable to reader but will hardly make your readers to take the action you wan provided it does not have a real value and solution to their paint point.

It is said that SEO content is very useful in ranking a website in search engines. Content is created based on the search trends to make it more adorable to search bots. The key benefits SEO content brings include better search rankings, more traffic, and more sales, which are weighed more than user experience.

How will SEO content perform in 2019?

There is no doubt that SEO will be relevant as long as people are searching.  But with Google search algorithm updates, the landscape of SEO and structure of web content are significantly impacted. Google uses NLP (natural language program) assess how natural web content is. This means conversational content is going to get an edge in terms of ranking prospect. 

According to a research by Afrefs, “92% of all queries have a monthly search volume of 10 or lower.” And of “the 1.9 billion queries in their research data set, just 0.01% had a search volume of over 10,000 per month.” It is important to know the phrases people are increasingly using to search.

Understanding the needs of your target audience is vitally important to create content that brings results. Content created around customers needs will eventually bring in new traffic, engage your audience and, most importantly, build up a solid group of loyal followers, who will stay around for longer.

Steps to creating quality content

Neither is SEO futile nor is SEO content, only what has changed is the structure of the content, the way of content marketing. According to a study, 80% of people appreciate learning about a brand through custom content. Content build around people needs using keywords in the phrases used to search will not only bring traffic and rankings but also engage customers. 

Here are some crucial rules to follow when creating content. 

• define your keywords 
• analyze the keywords 
• understand customers needs
• identify products or services you want to promote 
• get to know core values and strategic objectives 
• analyze competitors’ content 
• make use of the experience of experts in content marketing
• monitor important information on an on-going basis

More and more people are doing online research before they make a purchase decision –even when they buy from a store. SEO content will be needed as long as SEO is used. And SEO is important as long as people are searching. This means SEO content is still important and will be in the days to come. All you need is implement some changes in your approach to content marketing.