How the Best Digital Marketing Agency Can Future-Proof Your Brand

As reported by the BBC, on 19 June 2025, President Donald Trump, for the third consecutive time, extended the deadline that forces TikTok to either sell the platform or face a permanent ban in the US. But what does that have to do with a digital marketing agency?

Let’s look at the data first to understand the connection.

According to Statista, around 14% of marketers expect to allocate 10-15% of the budget to influencer marketing in 2025.

And, brands should be where their users are to make use of influencer marketing.

Globally, 1,590 million users were found to be using TikTok in 2025 as per Statista’s report.

Hence, this ban will be a huge blow to the influencer marketing campaigns carried out by marketers through the platform.

In this time of uncertainty, digital marketing consulting firms can have a role to play to control the damage in case TikTok gets banned.

But how? Let’s find out!

The Impact of Pandemic on Digital Marketing: What the Data Says

We know that most of you are over the whole pandemic situation that alarmed everyone.

Although there was chaos all around during the pandemic, consumer behavior changed for good during this time, especially for digital marketers.

Due to the lockdown, there was a massive increase in online sales. The pandemic was the catalyst for that!

So much so that the increase was around 432 billion USD, and the online store visits surged to 22 billion between 2019 and 2021.

This online activity surge was not only for the big businesses. During the pandemic, the Google search was filled with two words: business and local.

Suddenly, the local businesses saw a renaissance, and people started shopping local in the online space.

Another thing that happened was that people started going from the city to their hometowns (mostly suburbs). So, localized marketing came to the spotlight.

A neighborhood-based app called Nextdoor saw its online engagement increase to 73% during the pandemic.

The next thing was social media. There was a rise in community and forums. Facebook’s reports suggest that 91% of people were engaged in some sort of online community or forum.

Last but not least, the pandemic brought boredom with it. So, brands were able to draw people with distraction or entertainment. This led to the rise of influencer marketing and other entertainment-driven marketing strategies.

So, the pandemic opened the floodgates to creative digital marketing strategies that are still relevant and rising today.

Although digital marketing was there before the pandemic, it was widely recognized to be a powerful tool for achieving marketing success in the post-pandemic era. And, with time, it proved to be the most powerful tool.

How can a Digital Marketing Agency Future-Proof your Brand?

Your brand will not grow by itself. You will need strategies to boost your brand’s growth. Ordinary strategies won’t work as the competition is fierce.

So, you need a digital marketing agency to do

just that.

But, how does that future-proof your brand? Let’s find out!

As the world dives more into Gen AI, social media, and online forums, the traditional digital marketing strategies won’t work. You have to go beyond the ordinary to make your brand future-proof.  Here’s how.

A Strong Foundation of SEO with a Focus on Everything

SEO isn’t Search Engine Optimization anymore. It’s now Search Everywhere Optimization!

SEO is nothing but a set of ways that help your website rank higher in search engines. This increases your chances of being noticed by the users.

But do you think all your users are on the traditional search engines?

A survey was conducted, which gathered data from 700+ users from 5 generations, and tells us this:

• Baby boomers primarily preferred traditional search engines
• Generation X also preferred search engines when searching online
• Millennials used traditional search engines for online searches
• Gen Z or Zoomers used forums, Gen AI, and social media, along with search engines, when searching online
• Gen Alpha used social media and search engines

So, not all your users are on search engines. They are on social media, forums, and Gen AI platforms too.

The rise of Gen AI for searches can also be seen from the rise of zero-click searches. So much so, in March 2025, 27.2% US users ended their search without a click. This figure was somewhere around 24.4% in the same month in 2024.

So, a reputed digital marketing consultant can help you with SMO (Social media optimization), SEO (Search engine optimization), GEO (Generative Engine Optimization), and more.

This can future-proof your organic growth and visibility strategy.

Also Read: Why Do Small Businesses Fail At Digital Marketing?

Content Marketing Strategies that Impress Users

Do you still believe that keyword-focused content marketing strategies work? It doesn’t work anymore!

Today, more than keywords, the intent matters. The algorithms analyze whether your content actually helps the users and solves their problems.

That’s why strategies that help search engine crawlers see your content as useful and relevant are important.

How to create content that the crawlers love and understand?

• Determine who you’re writing the content for
• Make it easy to read
• Create content that matches the search intent
• Understand user problems and then provide solutions that they will understand and can relate to

You might wonder why meeting the expectations of the search engine crawlers is important.

That’s because before your content reaches the audience, it needs to be approved by these crawlers. Only when the crawlers approve the content will it be ranked on SERPs for the users to see.

However, as mentioned above, people also search on GenAI platforms. So, optimizing the content for these GenAI platforms can make or break your brand.

And, for ranking your content on GenAI platforms, you’ve to satisfy the LLM crawlers (and they work very differently from search engine crawlers).

For that, you’ve to outsource or consult an exceptional digital marketing agency.  This way, you can future-proof your content marketing campaigns with the rise of GenAI searches.

Running Ads can be a Game Changer

Your marketing efforts should be focused on the places your users generally scroll around.

Most of your users will be using at least one social media platform. Even data suggests that there are over 5 billion active social media users worldwide. This is going to reach 6 billion by 2028, as per estimates.

So, if you plan to execute an ad campaign, it’s time to consider social media as well. But first, you’ve to identify your target audience.

And, when we say social media, your ads shouldn’t be targeting these platforms alone. You have to target the ads based on your users’ interests, behavior, locations, and preferences. So, for users who don’t belong to the Gen Z or Gen Alpha era, you can target Google as well.

You’re probably wondering, can anyone run these ads, right? You don’t need an expert.

It’s not that simple.

See, the ads have different communication strategies as per business objectives or for different stages of the user journey. So, it takes a specialist to communicate your offerings effectively through those ads.

That’s why you need a digital agency that has experience in handling ads like brand awareness ads, post engagement ads, lead generation ads, sales conversion ads, and so on.

A Digital Marketing Agency is what your Business Needs

Though digital marketing wasn’t that popular in the pre-pandemic era, brands can’t go without it today.

In this interconnected world, your brands should be at the top of the list when they think about anything you provide. And, for that, creative digital marketing strategies are a must.

You can read all about it on the internet and try to do it yourself for your business. To do that, you’ll either have to spend a lot of time that could be used for other important work or use up a lot of resources.

That’s why outsourcing your digital marketing efforts can be quite fruitful for you. Reputed digital marketing consulting firms can bring in results beyond your expectations.

More than that, they can make your brand something that your users adore and trust. That’s what the aim of marketing efforts is, isn’t it?

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