If you want to dominate search results for your company that provides commercial cleaning services, first you need to know different types of Keyword Matches and Keywords. You can use the below-mentioned SEO keyword ideas.
The best SEO keywords for cleaning company depend on your specific goals, target audience, and location. The main aspect of SEO is inbound marketing - that is, to bring a targeted audience that is looking for what you offer, directly to you.
Types of Keyword Match
1. Exact match keyword
Exact match keywords will match exactly with the search queries and searches
with the same meaning. They will give you the most relevant findings and the
best targeting for your ads and landing pages.
For example, your keyword is "Commercial cleaning service" so, it can appear for
searches that include the same meaning of your keyword and it could match with
“Commercial cleaning service” or “Commercial cleaning services”.
2. Broad match keyword
The broad match type is the most common match type that provides a higher
audience. When using broad match, your ad is eligible to appear whenever a
user’s search query includes any word in your keyphrase or any word that relates
to your keyword.
For example, if you use ‘Commercial Cleaning’ as your keyword, then your ad
might be displayed if the user type “Commercial cleaning tips”, “Commercial
sanitization”, or “Commercial cleaning services”.
3. Phrase-match keyword
Phrase-match keywords match any search terms that contain your keyword and its
meaning. Only relevant search words that are closely linked to your keyword will
be matched to your ad.
For example, if you choose ‘Commercial cleaning companies’ as your keyword, then
it will show results for “Top 5 commercial cleaning companies”, and “Commercial
cleaning companies near me” as well.
Here are some general suggestions for the best ‘Commercial Cleaning Services’ Keywords:
-
Commercial cleaning services
This broad keyword covers the main service you offer to the client in detail.
-
Commercial Cleaning Company near me
Since most commercial cleaning companies work with local customers, you should include location-based keywords that include “near me”, “nearby”, and “near”. You can also use a commercial cleaning company in [city] to target specific cities.
-
Office Cleaning
In case you specialize in cleaning office spaces, this keyword can help to target that specialty.
-
Janitorial services
This is another term used with commercial cleaning, particularly in bigger offices.
-
Commercial carpet cleaning
You can include the carpet cleaning keyword if you provide specialized carpet cleaning services for businesses.
-
Eco-friendly commercial cleaning
If you follow eco-friendly cleaning practices, you can also include the keyword that highlights this feature.
-
Deep cleaning services
You can use this keyword if you provide deep cleaning services for the offices.
-
Disinfection services
You can utilize specific keywords if you provide a particular service that complements your cleaning services, such as disinfection services.
-
Commercial kitchen cleaning
Restaurants, Cafeterias, and food service providers can use this keyword.
-
Professional commercial cleaners
Emphasize your professionalism and expertise.
Incorporating these best keywords for cleaning services can help you to optimize your cleaning company website and reach of cleaning services. By leveraging these targeted keywords effectively throughout your content, you can enhance search engine rankings, attract relevant traffic, and ultimately drive more leads and conversions.
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Types of Keywords for SEO
1. Long Tail Keywords
Long Tail Keywords are longer, more specific, and more accurate search phrases
with lower search volume but higher conversion rates. They are less competitive
than the short-tail keywords.
Here is a list of long-tail keywords for commercial cleaning services:
| S. No. | Keywords | Avg. monthly searches |
|---|---|---|
| 1 | Commercial Cleaning Services | 14,800 |
| 2 | Office Cleaning | 6,600 |
| 3 | Commercial cleaning service near me | 2,900 |
| 4 | Office Cleaning Companies | 1,300 |
| 5 | Office Cleaning Services near me | 1,600 |
| 6 | Office Cleaning service | 5,400 |
| 7 | Commercial Cleaning Companies near me | 1,000 |
| 8 | Floor Cleaning Companies | 880 |
| 9 | Commercial cleaners near me | 880 |
| 10 | Office cleaners near me | 720 |
| 11 | Office Cleaning companies near me | 390 |
| 12 | Office Cleaning Business | 170 |
| 13 | Big offices commercial cleaning services | 390 |
| 14 | Commercial carpet cleaning services | 390 |
| 15 | Commercial Janitorial services near me | 390 |
| 16 | Janitorial Cleaning service near me | 320 |
| 17 | Commercial floor cleaning service near me | 210 |
| 18 | Commercial window cleaning services | 170 |
| 19 | Professional Office Cleaning | 140 |
| 20 | Cleaning office buildings | 390 |
2. Commercial Intent Keywords
This type of keyword is used by people with the intent to make a purchase or
engage in a transaction. The searcher needs to conduct more research before
making a purchase of a specific item.
Here is a list of Commercial Intent keywords for commercial cleaning
services:
| S. No. | Keywords | Avg. monthly searches |
|---|---|---|
| 1 | Commercial cleaning rates | 500 |
| 2 | Office cleaning services cost | 500 |
| 3 | Janitorial services cost | 500 |
| 4 | Commercial cleaning companies | 500 |
| 5 | Industrial cleaning services | 500 |
| 6 | Professional cleaning services for businesses | 500 |
| 7 | Commercial window cleaning services | 500 |
| 8 | Commercial carpet cleaning cost | 500 |
| 9 | Professional office Cleaning cost | 500 |
| 10 | Restaurants cleaning services cost | 500 |
| 11 | Retail cleaning services cost | 500 |
| 12 | Commercial cleaning services price | 500 |
| 13 | Commercial cleaning companies near me | 500 |
| 14 | Commercial cleaning services for small businesses | 500 |
| 15 | Professional commercial cleaning service | 500 |
| 16 | Industrial cleaning service cost | 500 |
| 17 | Commercial floor cleaning service cost | 500 |
| 18 | Cost of commercial cleaning services | 500 |
| 19 | Professional restaurant cleaning cost | 500 |
| 20 | Cleaning office buildings cost | 500 |
3. Informational Intent Keyword
Informational intent keywords are search terms used by people who are seeking
information or want answers on specific topics. It's what users of search
engines expect to find after entering a keyword.
Here is a list of Commercial Intent keywords for commercial cleaning
service:
| S. No. | Keywords | Avg. monthly searches |
|---|---|---|
| 1 | How to start cleaning service | 1,000 |
| 2 | How much does it cost to start a cleaning service | 500 |
| 3 | How to promote cleaning service | 500 |
| 4 | What is the price of cleaning service | 500 |
| 5 | How to market cleaning service | 500 |
| 6 | How to start a commercial cleaning business | 500 |
| 7 | How to advertise cleaning services | 500 |
| 8 | How to clean different types of floor | 500 |
| 9 | How to clean different types of carpets | 500 |
| 10 | How to clean a commercial kitchen | 500 |
| 11 | How to clean a commercial office | 500 |
| 12 | How to clean different types of windows | 500 |
| 13 | How to clean a kitchen restaurants | 500 |
| 14 | How to clean a retail store | 500 |
| 15 | How to clean a hotel | 500 |
| 16 | How to clean a medical facility | 500 |
| 17 | How to start a janitorial service | 500 |
| 18 | How to clean a commercial office | 500 |
| 19 | How to clean a construction site | 500 |
| 20 | How to clean an office | 500 |
Latest SEO Tools We Use
Steps To Improve Your Search Engine Rankings of Your Commercial Cleaning Website
Step:1 On-Page SEO
On-page SEO is an important aspect of your commercial cleaning website that will
help in improving rankings.
There are some factors on which on-page SEO is based:
- 1. Use of the right keywords and the quality of your content
- 2. Photos and videos on your site
- 3. Set up the technical features
On-page SEO includes all the SEO factors that you have control over. Owning a website gives you control over both the website's technical aspects and its content. That means by optimizing each service you offer, you can strategically rank in the top search results with effective SEO for cleaning company.
Step:2 Off-Page SEO
Off-page SEO refers to actions taken outside of your website to improve your
rankings.
Factors on which Off-Page SEO is based:
- 1. External Marketing activities
- 2. Adding specific links from different websites
- 3. Business listings
In off-page SEO, you'll get benefits like higher rankings, increased traffic, and greater brand influence through a stronger social media presence among others.
Step:3 Local SEO
You should optimize your website for local searches. Local SEO helps you target customers searching within a specific geographic location. Optimizing your local business website is about making sure people can find you online and offline.
How to Utilize Top SEO Keywords for Commercial Cleaning Services
1. First, all of you should have a secure website in which you can use the right
type of URL. Generally, major search engines like Google can easily crawl and
reach out to your website. Google must be able to access the URL and examine the
page's content to understand what the page is about.
2. Page speed has been considered one of the top SEO ranking factors for years.
It will improve users' web experience and fast-loading websites that can create
smooth interfaces. Google announced a search engine algorithm update focused on
mobile page speed that began affecting websites in July 2018. This update could
result in a penalty if your website does not load fast on mobile devices.
3. Optimize your domain name and URL. In some cases, the domain name matters a
lot. You do not have to opt for an exact match domain for your company if you
already have a well-established website. However, if you already have an
established website, you don’t need to go looking for an exact match domain for
your business. Then, you have to be focused on a URL that reflects your
business, and you can add exact-match keywords in the URL for better search
results.
4. As we know, Google’s search algorithm relies fully on keywords. These are the
words and phrases searchers use when seeking information about a particular
product or a service. There are words and phrases that describe your website
topics. Ideally, those will match up. That is why it is important to use
keywords. Search intent is also important when optimizing content. That means
being aware of what users genuinely seek when they enter keywords.
5. You can add the keyword phrase to the page title, which is where Google looks
first to determine which content is relevant for which search. Use title tags to
display content starting with your title in h1, then use h2 or h3 for
subheadings. Write a Meta description that attracts readers which must include
your keywords. Keep these Meta descriptions short around 160 words. Use keyword
phrases in image alt tags to show how these images relate to the main content.
Keyword Research Strategies For Cleaning Companies
Know the cleaning services that you offer to the customers
If you want to do content marketing for your website, then you should put together a list of your services and industries you serve. This will give a great foundation for Google ads. Also, if you are running PPC ads on Google, you should not choose irrelevant keywords of your services to advertise your cleaning business. This will waste money on targeting the wrong audience.
Know what your customer wants
Basically, your pages will hit many of the major cleaning services keywords you want to rank and
target. However, there are many other relevant keywords that would be beneficial
to rank.
Those keywords are not as common as commercial cleaning services but focus on
the needs, questions, and problems that your ideal customers have. This will
involve brainstorming ideas that would fall into these categories.
Know where your cleaning service does business
Another way of generating the keywords for your websites is to target the
locations where your company does business. For example, if your company do
business in San Diego, you can use keyword like "Commercial cleaning service in
San Diego".
Another search term customers mostly use is ‘near me’, such as ‘Commercial
cleaning service near me’. So, you can definitely use these kinds of keywords to
increase the rank of your website.
Know your competitors
The first thing you should know your competitors well. So, you can easily know
what keywords they are using. It is likely you might already know your biggest
competitor and the top 3-4 cleaning companies in your area.
Do visit the biggest competitor’s websites and your other top competitor’s sites
and look at what type of content they have on their site. Just look at their
sites for inspiration. So, you can also introduce changes to your website
accordingly.
