Case Study Detail

Hotels Etc. CASE STUDY

CLIENT’S

Hotels Etc. was established in 1996, with an ambition of catering to grasp some fun from life at a low rate and that is exactly what we have been doing for many years. Life is no fun without traveling and getting the chance of traveling at a discounted rate helps members travel more than average. A travel package at a discount rate is like a bonus in life and allows you to travel more for less

TARGETED LOCATION

OBJECTIVE

  • Boost organic search traffic and sales by on-site optimization.
  • Build strong authoritative backlinks among different websites.
  • Raise Brand awareness and get all keywords at top of Google SERP.

OUR STRATEGY

We always use highly critically acclaimed by Top notch Business School i.e. SOSTAC Technique

PHASE I

SITUATION ANALYSIS

  • Brand & Commercial Technique
  • Current Performance
  • Customer Insights
  • Marketplace Opportunity
  • Competitor Benchmarking

PHASE II

OBJECTIVES (Where want to be?)

  • Define Visions
  • Align Business Growth
  • Set Objectives
  • Define KPI’s
  • Set Dashboard

PHASE III

STRATEGY (How we get there?)

  • Segmentation and Targeting
  • Position Marketing Mix
  • Multi Channel Experience
  • Engagement & Content Strategy
  • Contact Strategy

PHASE IV

TACTICS & ACTION (What we need to get there?)

  • Digital Roadmap
  • 90 Days Plan
  • Media Schedule
  • Editorial Calendar
  • Resource Allocation

PHASE V

CONTROL (How we monitor Performance?)

  • People Engagement
  • Regular Review
  • Reporting Platforms
  • Qualitative Feedback
  • Priorities Actions

RESULTS

Starting with a new site, at the beginning, we focused on opportunities with low competition and decent traffic value. We used Google Analytics to determine traffic value and manual research to gauge competition. We had checked and performed a comprehensive deep analysis of the website also; we have worked strategically and in a planned manner to improve website performance. Our strategic work has started reflecting positive results towards the website performance from the very first month. You may get amazed but it is usual for us as achieving these types of results are our DNA. Every month, through our excellent work we delivered hundreds of potential business leads to our client.

ALL CHANNEL TRAFFIC

We had started our SEO campaign for the project Hotelsetc.com 1st January 2016.

Over the last 12 months our SEO strategy has been applied to the project. In this 1 year tenure we have achieved good success in terms of Website Performance, Keywords Ranking and Traffic Improvement. During this period our overall website traffic is improved significantly.

DIRECT TRAFFIC

Over the last 12 months, we had applied our several SEO strategies to increase website traffic and performance.

Direct traffic of the website is improved to 58999, which was 3242 the previous year.

ORGANIC TRAFFIC

Organic traffic of the website is improved to 32142, which was 6949 in the previous year.

SOCIAL TRAFFIC

Social traffic of the website is improved to 9308, which was 2308 in the previous year.

REFERRAL TRAFFIC

Referral traffic of the website is improved to 29870, which was 974 in the previous year.

RANKINGS

S. No. Keywords Initial Keywords Current Ranking
1 private label hotels -- 2
2 Hotels Discount Membership online -- 4
3 private label hotels sponsorship discounts -- 1
4 private label discount program -- 4
5 Discount private membership club -- 9
6 Certificate Incentives travel certs -- 5
7 Private hotel membership discount -- 2
8 Entertainment discounts programs for military -- 5
9 Entertainment discounts programs for Veterans -- 3
10 Entertainment discounts programs for families -- 6
11 Private label discount for hotels -- 1
12 private label hotels discount programs -- 1
13 private label sport tickets discount cards -- 1
14 Fundraising Event Discount Programs -- 1
15 fundraiser event ideas discount card contract -- 3
Initial Rank January
Keywords Promoted to Top #1st Position 0 5
Keywords Promoted to Top #2nd Position 0 2
Keywords Ranking on 3rd-5th Position 0 6
Total Indexed Keywords 0 15

GOOGLE SNIPPETS

Keyword - private label hotels discount programs

Current Rank – 1st

Keyword - private label hotels sponsorship discounts

Current Rank – 1st

Keyword - Private label discount for hotels

Current Rank – 1st

Keyword - private label hotels discount programs

Current Rank – 1st