WhatsApp has always been for no ads in its services, but Facebook that is now the owner of this popular messaging app seems to find out the ways to monetize the app that around 1 billion users access every day.
As a result of its effort to find out the ways to monetize WhatsApp, the social media giant, Facebook has come out with a new ad unit called Click-to-WhatsApp messaging button in Facebook ads.
First, this was reported by the Tech Crunch that the social media platform later this confirmed about its plan to roll out this new feature that will allow for in-ad conversation with businesses. Initially, “this feature will be available for the limited locations such as North and South America, Africa, Australia and most of Asia, Facebook told Tech Crunch.
This is not available for users of European countries who will get it later. The social media giant wants to test how WhatsApp and Facebook work together, and how this new feature in Facebook ads works. If things go well, this will be made available for the rest of regions across the world.
The new feature getting announced today, more generally, follows on from some bigger developments for how WhatsApp is already being used by businesses.
What Impact This Will Have on Your Marketing Strategy
WhatsApp is already being used by businesses and marketers, but with this click to chat button, marketers can start a conversation with consumers in its encrypted messaging app. You can purchase the ads form the Facebook ads manage and display them in a user facebook news feed. Also, the new feature, click-to-WhatsApp messaging button allows for traffic, conversions (for website), and post engagement. This means marketers cannot not only start a conversation with consumers but they can also get to know how much traffic is coming from this and how people are responding post conversation.
Since it owned the messaging app, Facebook always wanted to monetize it. And so in 2018, the social media giant launched the latest version of WhatsApp with features for businesses. In August 2018, it started rolling out the Click-to-WhatsApp as to boost its effort to monetize the messaging app. This allows users to message a business via the app, and advertisers who run click-to-WhatsApp ads gets etric reports in their Facebook Ads Manager dashboard tracking how many conversations were started via the ads
Using This New Ads Feature
Advertisers who want to starts ads with click-to-WhatsApp ads button will first need to:
- Download WhatsApp business app and link it to their Facebook page.
- To create ads, go ads creation and choose your objective from the given option.
- Go to message destination section where you need to select WhatsApp.
- Choose your audience, budget and campaign schedule.
- Go to Ad Setup section to choose the images, text, and headline for your ad.
- Once you are done with all those, click the confirm button to create your ads.
This feature is going to be a great way for marketers to converse with audiences and engage them with businesses of their clients. Also, Facebook has a plan to to roll out WhatsApp ads in the app’s status feature, but the date has been not revealed yet. So wait and watch what is more will come for business from Facebook in the New Year.