Case Study: Crystal Whites

Crystal Whites is a trusted brand that believes that everyone deserves an attractive smile. With a particular focus on the highest-quality products for whitening teeth that are affordable and safe, they assist customers in achieving professional-quality results from the comfort of their homes. Their commitment to the 100% satisfaction or money-back assurance shows their trust in their products as well as their commitment to ensuring customer satisfaction.

When Crystal Whites approached Media Search Group they had a fantastic product and a loyal customer base, but they were struggling to attract new customers online and be noticed in the competitive cosmetic and oral dentistry market.

Crystal Whites wanted to:

• Improve organic reach in Google for the most relevant teeth-whitening and oral hygiene keywords.
• Drive targeted visitors to their site.
• Develop credibility for their brand in a highly competitive market dominated by established dental and cosmetic brands.
• Increase the conversion rate and overall revenue through SEO-driven traffic.

The moment that Crystal Whites came to us we had to overcome a variety of challenges in digital marketing:

• Highly Competitive Industry: Teeth whitening and oral hygiene is a niche that is dominated by established dental and cosmetic brands with solid SEO credibility.
• Low Organic Visibility: Although they offer high-quality products, their website was not being ranked for keywords that were relevant and high-traffic.
• On-page SEO Gaps: Product pages and their content weren't designed to be search engine friendly, which led to opportunities being missed.
• Technical SEO Issues: Slow website speed, poor mobile optimization, and indexation problems were hampering organic performance.
• The Absence of Content Authority: Competitors had vast blogs, FAQs, and customer support resources, whereas Crystal Whites had limited optimized content.

The Solution - Our SEO Strategy

At Media Search Group, we developed a customized SEO method to promote Crystal Whites with a focus on sustainable growth.

1. In-Depth SEO Audit

• Conducted a thorough audit of the website to find technical, on-page, as well as off-page issues.
• Developed a detailed roadmap based on findings.

2. Keyword Research & Mapping

• Performed thorough keyword research covering both business intent keywords (e.g., "buy teeth whitening kits", "strips for teeth whitening").
• Included informational keywords (e.g., "how to whiten your teeth at home", "safe methods for teeth whitening").

3. On-Page Optimization

• Improved meta tags, headers, and product information.
• Implemented schema markup to increase visibility in Google search results.
• Enhanced internal linking for better crawlability and user navigation.

4. Technical SEO Fixes

• Improved website speed and mobile responsiveness.
• Optimized indexation, fixed sitemap and robots.txt issues.
• Ensured SSL security across all web pages.

5. Content Marketing & Authority Building

• Produced high-quality blog posts, guides, and FAQs to establish topical authority.
• Created content targeting long-tail keywords to expand organic reach.
• Built trust through customer testimonials, reviews, and case studies.

6. Ethical Link Building

• Acquired high-quality, niche-relevant backlinks via outreach, guest posts, and industry directories.
• Strengthened domain authority to compete with leading brands.

Through our SEO strategies, Crystal Whites was able to increase their online presence and attracted an ongoing stream of highly-motivated customers seeking out teeth-whitening products. Instead of relying on ads that are paid and relying on paid ads, they now have an uninterrupted flow of leads from organic sources and sales, which boosts both profits and the trust of their customers.

In Media Search Group, we bring together 14 years of SEO expertise and industry knowledge and information-driven strategies to help businesses such as Crystal Whites succeed online.

• Proven track record in dental, healthcare and cosmetic brands.
• Individualized strategies that are tailored to the specific business sector.
• Transparent reporting and quantifiable ROI.
• White-hat SEO practices that provide long-lasting results.

No matter if you're involved in cosmetics, e-commerce or healthcare, we can help you get better rankings, increased traffic, and more conversions.