The smarter businesses would maintain a balance between PPC and affiliate marketing. They would divide their budget for advertising – wisely into the two campaign sets and compare which one is working better for them. They can then improvise their strategies and work in the direction of achieving the best results.
With over 1.2 billion searches being performed from mobile and non-mobile devices every single day, it is a pretty decent question to ask. As per the “superior digital marketing agencies“, quality traffic is that proportion of incoming website traffic that gets converted in clients or customers.
Startups might be great on ideas and might be great on business plans as well. But wait. Are they aware of the digital needs that their great idea has? Are they prepared to generate the best ROI for their workers? Are they having a concrete SEO plan for this year?
Google Analytics (analytics.google.com) is the magical tool that all e-commerce businesses need. As someone who has just started e-commerce, using toll tool will be very helpful. But this doesn’t make sense it less useful for older e-commerce platforms. As said earlier, there is a scope for improvement all the time!
With 1.3 billion people using WhatsApp across the globe, this dedicated application for businesses is more than welcome. It is now vital to see how the businesses utilize it to boost their website traffic, reduce their marketing efforts and enhance their ROI.
Digital marketing services for businesses are operating all around the world to increase the percentage of this slab. Having a tie-up with a digital marketing agency not only shares your responsibilities but also takes you towards a rapid, sustainable growth.
SEO is key to fetch organic traffic, PPC is key to fetch paid traffic. Both of these techniques help businesses to boost the incoming traffic to their websites and contribute to conversions. but, the bottom line is the fact that new websites don’t appear easily in the search results and s their success lies greatly in the PPC advertising.
Google has created and is operating separate algorithms for the searches taking place on mobile devices. These are totally different from the algorithms that run on the desktop searches and have therefore made 2018 the year of mobile SEO.
No other platform is as powerful as social media for businesses to get in touch with direct customers. Anybody missing out on this aspect is missing out the best targeting options. The enormous number of organic and paid reach updates make sure that your marketing budget is well spent.
Technology has kept on improving itself to provide you with the latest tools and techniques to maximize your ROI. Conversion Rate Optimization (CRO) is yet another tool to be implemented anytime sooner.