PPC Agency in UK

You own your Google Ads account at all times. We request manager access (MCC access) to your account to run campaigns, but the account, its data, its history, and its billing relationship remain in your name. If you ever decide to change agencies or bring campaigns in-house, you retain all your campaign history, conversion data, and audience lists. We never run client campaigns from our own agency accounts — this practice, used by some agencies, means you lose all your data if you leave.

Yes. You can increase or decrease your daily budget at any time with one working day's notice. For budget increases, we will recommend any campaign structural changes needed to spend additional budget effectively before implementing. For budget decreases, we will flag which campaigns and keywords to pause first to protect your best-performing activity. There are no penalties for budget changes — we work within whatever investment you can commit.

Your ad spend goes directly to Google via your own billing account — we never touch your ad budget. You pay Google directly for clicks, and you pay us separately for management. Your Google Ads account shows you every penny of ad spend in real time. Our monthly reports reconcile your ad spend against your account data so there is complete transparency. We receive no commission from Google on your ad spend, and we do not mark up your media budget.

Your monthly report covers: total ad spend vs budget, impressions and clicks, click-through rate (CTR), conversions and cost per conversion, Quality Score averages by campaign, and a written commentary explaining what happened, why, and what we are changing next month. Reports are delivered by email in PDF format within the first five working days of each month. Your account manager is available for a 30-minute review call each month to walk through the findings and answer questions.

We operate on a rolling monthly contract with 30 days' written notice required to cancel. We do not lock UK clients into six or twelve month contracts. We believe our results should be the reason you stay, not contractual obligation. For clients who prefer the certainty of a longer commitment, we offer modest management fee discounts for six-month prepaid arrangements — but this is always optional and never required to access our services.

Conversion tracking is set up using Google Tag Manager in a way that respects UK GDPR and the UK ICO's guidance on cookie consent. We implement consent mode v2, which means conversion tracking only fires when users have given explicit cookie consent via your website's CMP (consent management platform). If your website does not have a GDPR-compliant cookie banner, we flag this before launch and can recommend compliant solutions. We do not set up tracking that would violate UK data protection law.

We take underperformance seriously and address it proactively rather than waiting for you to raise it. If a campaign is not meeting agreed KPIs at the 60-day mark, your account manager will schedule a strategy review call, present a written diagnosis of what is underperforming and why, and propose specific changes with expected impact. In some cases, underperformance is explained by factors outside the campaign itself — such as landing page conversion rate or pricing competitiveness — and we will be honest about this rather than claiming every issue is solvable through bid adjustments.

Yes. You have full read access to your Google Ads account at all times and can view all campaign data, spend, and performance directly. If you wish to make changes yourself, we ask that you discuss them with your account manager first — not because we restrict access, but because changes to bid strategies, match types, or audiences mid-flight can disrupt the statistical data we need to optimise. We will always explain the reasoning behind our recommendations so you can make informed decisions about your own account.

Google's automated systems detect and filter a significant proportion of invalid clicks, and any confirmed invalid clicks are automatically credited back to your account. For clients in highly competitive sectors — particularly legal, financial, and insurance — we implement IP exclusion lists, geo-targeting restrictions, and dayparting to further reduce exposure to suspicious click patterns. We also monitor click-through rate anomalies in our daily campaign reviews and escalate to Google's invalid clicks team where we identify patterns consistent with coordinated click fraud.

We assign a named account manager to your account who remains your primary contact for the duration of your campaign. Account manager changes are rare but do occur — in these cases, we ensure a full structured handover with a written account briefing document, a joint onboarding call with the new manager, and a 30-day overlap period where both managers are accessible. You will always be notified at least two weeks before any account manager change takes effect.