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Transform your brand with our global expertise and tailored solutions.
Transform your brand with our global expertise and tailored solutions.
Media Search Group is a PPC company in India that manages pay-per-click advertising on Google, Microsoft and Meta platforms. This page is for businesses comparing PPC management agencies before handing over an ad budget. Below you will find the campaign types we run, how our management fees work, the process from audit to optimized campaigns, and honest answers to the questions every advertiser should ask before signing.
PPC done well is the fastest revenue channel in digital marketing: ads can produce enquiries the same day they launch. PPC done badly is the fastest way to burn money, and poorly managed accounts routinely waste 30% or more of spend on irrelevant clicks. The difference is management discipline: tight keyword targeting, relentless negative-keyword pruning, conversion tracking from day one, and landing pages built to convert.
Because paid search captures buyers at the exact moment of intent, and in competitive Indian markets the top of Google is increasingly paid real estate. Search ads appear above organic results for commercial queries, Shopping ads dominate product searches, and remarketing keeps your brand in front of the 95%+ of visitors who do not convert on their first visit.
PPC also pairs with SEO instead of competing with it. Ads deliver leads while SEO campaigns build rankings, and the search-term data from paid campaigns tells us exactly which keywords convert, sharpening the organic strategy. Businesses running both channels together consistently get a lower blended cost-per-lead than either channel alone.
View PPC Packages & PricingEvery campaign type below includes keyword research, ad copywriting, bid management, conversion tracking and monthly reporting.
Text ads on Google for the keywords your buyers type when ready to purchase. We build tightly themed ad groups, write ads that earn high Quality Scores, and prune wasted spend weekly with negative keywords.
Product listing ads for ecommerce stores: feed optimization, competitive pricing analysis and campaign structures that push budget toward your most profitable products, not just your most clicked ones.
Banner campaigns across Google's network and remarketing that re-engages past visitors. Since most visitors leave without converting, remarketing is often the cheapest conversions in the whole account.
Demand generation and retargeting on Facebook and Instagram with audience testing, creative iteration and conversion tracking. Pairs with our social media marketing services.
Video campaigns for awareness and remarketing on the world's second-largest search engine, with audience targeting that keeps cost-per-view low and reach relevant.
Dedicated landing pages matched to each campaign's offer. Better pages raise conversion rates and Quality Scores at once, which means more leads and cheaper clicks from the same budget.
PPC costs have two parts: your ad budget, paid directly to Google or Meta, and the management fee, paid to the agency. In India, management is typically charged as a flat monthly fee or 10-20% of ad spend. Our PPC management plans start at ₹15,000 per month. You own the ad account either way, so your budget never passes through us.
Your ad budget depends on your keywords' cost-per-click and how many leads you need. Competitive niches like finance, legal and real estate carry higher CPCs than local services, and our guide on how much Google advertising costs breaks down typical ranges. Most businesses get meaningful lead flow starting from ₹30,000-₹50,000 per month in ad spend.
Full management tiers are published on our PPC packages in India page, and we give a fixed quote after the free audit.
Six stages from audit to optimized cost-per-lead. Ads go live within the first 1-2 weeks.
We audit your existing account for wasted spend, or research keyword costs and competitors if you are starting fresh, and define target cost-per-lead.
Conversion tracking for calls, forms and sales is configured before any ad runs. A campaign that cannot measure leads cannot be optimized toward them.
Tightly themed ad groups, ad copy written for your offers, extensions, audiences and landing pages, structured for Quality Score from day one.
Campaigns go live and gather data. We prune irrelevant search terms, test ad variations and adjust bids as real conversion data comes in.
Weekly bid, budget and audience refinements push spend toward what converts. Cost-per-lead typically stabilizes and then falls over the first 4-8 weeks.
Monthly reports show spend, conversions and cost-per-lead. Once the numbers work, we scale budget into proven campaigns and test new channels, following current PPC trends.
Campaigns run in ad accounts you own, so your data and history stay yours if we ever part ways. Agencies that run ads from agency-owned accounts hold your data hostage; we state account ownership in our agreement.
Clicks and impressions are how budgets get wasted while reports look busy. We set up conversion tracking before launch and manage every campaign against one number: what a lead costs you. That is the number in every report.
15+ years and 2,000+ clients across paid and organic search. Paid search-term data sharpens the SEO strategy, and organic rankings reduce dependence on ad spend over time, giving you a lower blended cost-per-lead than either channel alone.
While PPC advertising offers immense opportunities, it also comes with challenges that can limit your results if not addressed properly. After managing hundreds of PPC campaigns in India, our team has the expertise to help you successfully overcome key obstacles.
PPC platforms like Google Ads and Bing Ads have complex interfaces and advanced options that can perplex newcomers. With our decades of experience, we adeptly guide you through and leverage every capability for your success.
Thorough keyword research is crucial but time-intensive. Our skilled PPC managers do the heavy lifting, using proven tools and methods to identify your optimal mix of high-volume and long-tail keywords that convert.
Search engines frequently update their algorithms, impacting results. Our experts stay ahead of changes to quickly adapt your campaigns, keeping your ads visible and performing optimally.
Writing effective ad copy that captures attention and conveys relevance is an art. Our creative PPC team tests multiple ad copy variations to determine winning messaging that boosts click-through rates.
Determining bids for thousands of keywords and managing budgets across accounts requires market expertise. We set optimized bids tailored to your targets and adjust bids based on ongoing performance data.
To succeed in PPC, constant vigilance and adaptation is required. Our account managers proactively monitor metrics to identify opportunities and implement strategic optimizations regularly to improve results.
As India's leading PPC agency, we often get asked - what is the difference between PPC and SEM? While related, they are not the same. Pay-per-click (PPC) refers specifically to paid text and display advertisements on search engines and social media. When a searcher clicks your PPC ad, you pay a fee and they get sent to your promotional landing page.
Search engine marketing (SEM) is a broader umbrella term encompassing multiple strategies to improve visibility and performance on search engines. SEM includes paid efforts like PPC ads as well as organic tactics like search engine optimization (SEO) and content marketing. Businesses looking for long-term growth often invest in professional SEO services to strengthen their organic visibility and complement PPC efforts. With tailored SEO packages, companies can enjoy a balanced approach that combines paid campaigns with sustainable organic strategies, ensuring maximum ROI and consistent online growth.
In essence:
Our range of PPC Packages offers a variety of online advertising services to cater to businesses of all sizes and industries. Whether you're a startup seeking initial exposure or an established company aiming for rapid expansion, we've got the perfect PPC management packages for you.
As India's leading PPC management agency, Media Search Group has the proven expertise to maximize your PPC online advertising results. With over a decade of experience running highly optimized campaigns, our team has the knowledge and skills to make your PPC strategy a success.
Media Search Group's acclaimed PPC specialists have the proven strategies, skills and expertise to help your business maximize results from pay-per-click advertising. Leverage our data-driven, customized management, clever targeting, and optimization rooted in over 10+ years' experience. For unmatched performance, transparent services, and guaranteed success, choose India's top PPC agency as your marketing partner.
PPC management in India is typically charged either as a flat monthly fee or as a percentage of ad spend, usually 10-20%. Your total cost is the management fee plus your ad budget paid directly to Google or Meta. Media Search Group publishes its management packages openly, and you receive a fixed quote after a free account audit.
Most businesses see meaningful data and leads with an ad budget of ₹30,000 to ₹50,000 per month, though local service businesses in low-competition niches can start lower. Highly competitive keywords in finance, real estate or legal need larger budgets because cost-per-click is higher. We recommend a budget after researching your actual keyword costs.
Ads can start driving traffic the day campaigns go live, which is PPC's biggest advantage over SEO. However, expect 4 to 8 weeks of optimization before cost-per-lead stabilizes, as we gather conversion data, refine keywords and improve Quality Scores. Judging a campaign in week one is like judging a movie by its trailer.
They solve different problems. PPC delivers leads immediately but stops when spending stops; SEO takes months but produces traffic without per-click costs. Organic results also receive roughly 70-80% of all clicks. Most of our clients run both: PPC for immediate pipeline while SEO builds the durable, lower-cost channel.
We manage Google Ads (Search, Display, Shopping, YouTube), Microsoft Ads, and Meta advertising across Facebook and Instagram. Platform choice depends on where your buyers are: search ads capture existing demand, Shopping suits ecommerce, and Meta works for demand generation and remarketing. Most accounts combine two or more.
Yes, always. Campaigns run in ad accounts you own, so your history, data and access stay with you if we ever part ways. Agencies that lock clients into agency-owned accounts hold your data hostage; we consider account ownership a basic client right, stated in our agreement.
You receive monthly reports covering spend, clicks, conversions, cost-per-lead and revenue where tracking allows, plus the optimizations made that month. We set up conversion tracking before launching a single ad, because a campaign that cannot measure leads cannot be optimized toward them.
Quality Score is Google's 1-10 rating of your ad relevance, expected click-through rate and landing page experience. Higher scores lower your cost-per-click, meaning better-managed accounts literally pay less for the same position. Improving Quality Score through tighter ad groups and better landing pages is core to our management work.
Yes. Sending paid traffic to a generic homepage wastes budget, so we build or optimize dedicated landing pages matched to each campaign's offer and keywords. This improves both conversion rates and Quality Scores, which lowers your cost-per-click at the same time.
We audit your existing ad account (or research your market if you have never run ads), delivered free within 48 hours. The audit shows wasted spend, missed keywords and expected cost-per-lead. Then we walk through it on a call and propose a campaign plan with a fixed management fee. No obligation at any stage.
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