Does Link Baiting really help to increase website visibility in search engine?

Link baiting is a technique to catch webmasters and visitors both attentions to make website popular in search engines among the people across the world on the web. It is something like syndicating innovative content, blog and news among the people to distract them towards the content so that they like it and link it to their website to share. Thus link baiting is also a ethical way to generate one way links traffic and popularity.

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