{"id":4138,"date":"2021-10-18T10:00:50","date_gmt":"2021-10-18T10:00:50","guid":{"rendered":"https:\/\/www.mediasearchgroup.com\/blog\/?p=4138"},"modified":"2024-08-26T09:09:27","modified_gmt":"2024-08-26T09:09:27","slug":"keyword-research-tips-for-enterprise-level-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/","title":{"rendered":"Keyword Research Tips for Enterprise-Level SEO strategy"},"content":{"rendered":"<p class=\"last-updated-date\">Recently updated: August 26th, 2024<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Traditional SEO and keyword tactics don\u2019t work for all, especially when it comes to SEO for enterprise sites. All things are not equal in SEO strategies for businesses, and you can make things work in your favor as soon as you understand it.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>A keyword research strategy for one website does not necessarily work for another website. And, when you are doing SEO for an enterprise site, you need to make some changes in your keyword research strategy and SEO practices for the best results.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Enterprise business is a large-scale company with hundreds of pages on its websites or has a very complex business structure serving a larger consumer base. When it comes to optimizing an enterprise site on various SEO ranking signals and metrics, traditional tactics and fixes don\u2019t always work. While dealing with large swaths of content, you need to make regular updates, address problems quickly, and make decisions to scale up that really work in your favor.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>We all know that keyword research is the foundation of a good SEO tactic, and it is also true in the case of an enterprise site. Here\u2019re some keyword research tips for enterprise-level SEO strategy to help you get started:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Filter_Your_Keywords_Using_Crawler_Tool_Insights\" >Filter Your Keywords Using Crawler Tool Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Dont_forget_featured_snippets_and_%E2%80%9Cpeople_also_ask%E2%80%9D_opportunities\" >Don\u2019t forget featured snippets and \u201cpeople also ask\u201d opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Target_for_keyword_rankings_on_page_two_of_search_result\" >Target for keyword rankings on page two of search result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Find_pages_with_thin_or_underperforming_content\" >Find pages with thin or underperforming content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Focus_on_local_SEO\" >Focus on local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Use_automated_tools\" >Use automated tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mediasearchgroup.com\/blog\/keyword-research-tips-for-enterprise-level-seo-strategy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Filter_Your_Keywords_Using_Crawler_Tool_Insights\"><\/span><strong>Filter Your Keywords Using Crawler Tool Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Before starting work on your keyword strategy, you need to know where you stand against your competitors. It will help you scale up the changes for the overall performance improvement. An enterprise business faces significantly higher competition than small-sized businesses. It is where an SEO tool can help you to see what\u2019s working well for your competitors and where there might be a gap that you can fill.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>Follow the following practices to filter your keywords:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Filter out branded keywords:<\/strong> You will never want to rank your web pages for a keyword that includes your competitors\u2019 brands. Such keywords are irrelevant to your ranking. Filtering those keywords can shorten your list to focus on the most relevant topic-based keywords.\u00a0<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li><strong>Filter high search volume keywords:<\/strong> There is nothing good about competing for a keyword that requires enough effort and time. You will never want to spend your resources and time on keywords with higher search volume in the industry. But if you see the potential to yield bigger benefits and have time and resources to spend upfront, you can go for it.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3><strong>Segment Your Site<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>It will make keyword research easier for you when you have so many potential topics and web pages to cover. The best way to start researching and optimizing is to segment your site and break your research down into smaller parts.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Segmenting your site will not only help you focus on a particular area at a time, but it also helps you share the workload to make things easier for everyone. You can focus on your products\/services, business locations, and problems to solve for your potential consumers to divide your site into segments. Make note of things that overlaps in different segments or where you want to add internal links after optimizing the whole site.<\/p>\r\n\r\n\r\n\r\n<h3><strong>Do Market Research<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>An enterprise business has access to a wide network of customers, which they can use in their favor through proper keyword planning. Take advantage of this to gather insights as much and as often as possible. It will help you get greater market insights with your customers. You can use a CRM tool like <a href=\"https:\/\/instantly.ai\/crm\" target=\"_blank\" rel=\"noopener noreferrer\">Instantly<\/a> to store feedback and conversation notes to build your keyword research around that and generate new content ideas.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Dont_forget_featured_snippets_and_%E2%80%9Cpeople_also_ask%E2%80%9D_opportunities\"><\/span><strong>Don\u2019t forget featured snippets and \u201cpeople also ask\u201d opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>It is the best way to look at what actually your potential customers searching online when they look for products or services similar to yours. Use your most competitive keywords to search in Google to see what actually appears on the first page of the search result. Read through the featured snippet section and \u201cpeople also ask\u201d section on the first page for additional topics and phrases to build your keyword strategy.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>This type of information helps you optimize your keyword strategy for text as well as voice search and update your content structure for the best results.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Target_for_keyword_rankings_on_page_two_of_search_result\"><\/span><strong>Target for keyword rankings on page two of search result<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Keywords ranking on page two of search results are potentially more achievable to an enterprise company with a larger customer base and resources. When your business site has been around for longer, you may have several hundred and thousands of quality backlinks.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>You can take advantage of this opportunity to target those keywords first that are easy to rank and bring you in the game as early as possible. Ranking for keywords at the top of the second page is easier for an enterprise site. These are quick wins in a bigger game to keep everyone motivated during SEO planning and optimization.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Find_pages_with_thin_or_underperforming_content\"><\/span><strong>Find pages with thin or underperforming content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Instead of adding additional content or pages on your site, look for pages with thin or underperforming content where potential keywords are already being used. Expand or update those pages by adding some additional content to improve user experience and get more ranking opportunities. Sites like DeepCrawl can help you find pages where you can add additional content for your keyword strategy.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_local_SEO\"><\/span><strong>Focus on local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When you target a diverse market, don\u2019t forget to include Local SEO in your keyword research and planning to target a specific market. Research local and smaller businesses too to look for keywords where competition is very stiff, and you can easily win the game with the level of resources you have.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Look for smaller companies who are posing stiff competition in a specific region for the same keywords with which you are targeting a diverse audience. Look for gaps and opportunities to create your enterprise-level authority to win the game here too. You can gather important insights from their Google Reviews and Google My Business listings to optimize your keyword research strategies.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Use_automated_tools\"><\/span><strong>Use automated tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>With so many pages and large swaths of content to manage, it is hard to keep track of everything in spreadsheets. A specialized and automated tool can ease out things for you to manage keyword research, planning, and performance for different pages. You can use Semrush, BrightEdge, and SEOClarity for enterprise-level SEO and keyword strategies.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Doing keyword research and SEO planning for an enterprise website is no easy task. It\u2019s like managing SEO and Keyword strategies for multiple sites. You need to be very clear about what you are doing and what your strategies should be to win the game slowly but steadily. These tips can help your SEO team to work on their keyword research and planning that work for enterprise-level businesses.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Recently updated: August 26th, 2024 &nbsp; Traditional SEO and keyword tactics don\u2019t work for all, especially when it comes to SEO for enterprise sites. All things are not equal in SEO strategies for businesses, and you can make things work in your favor as soon as you understand it.\u00a0 &nbsp; A keyword research strategy for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[476],"class_list":["post-4138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-keyword-research-tips-for-enterprise-level-seo-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/4138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=4138"}],"version-history":[{"count":5,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/4138\/revisions"}],"predecessor-version":[{"id":5584,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/4138\/revisions\/5584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/media\/4139"}],"wp:attachment":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=4138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=4138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=4138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}