White HAT SEO<\/strong><\/h3>\nThese are the ones who work according to Google\u2019s Webmaster Guidelines and believe in using strategies that are sustainable<\/em>. They are transparent in their actions and don\u2019t want to be a target of Google\u2019s penalties. In fact, they are counted as the most ethical SEOs who facilitate their clients with everything they do – details, links, and posts (and whatever they should include) in a detailed report.<\/p>\nBlack Hat SEO<\/strong><\/h3>\nAs far as black hat SEOs are concerned, they are fearless and like to implement the latest and greatest techniques and approaches, regardless of how far they diverge from Google\u2019s guidelines<\/em>. They are tech-savvy especially when it comes to perpetual churn-and-burn machines, however, they obtain only short-term results rather than long-term ones. They are the ones who build links en-masse to get the #1 ranking until Google spots them.<\/p>\nGrey Hat SEO<\/strong><\/h3>\nThis category encompasses SEOs who use black hat techniques just for research but don\u2019t implement them<\/em>. For implementation, they adopt white hat techniques to generate sustainable results.<\/p>\nIn short, if you want to be in the goodwill of Google, it\u2019s better to stick with white or grey hat SEO techniques.<\/p>\n
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Never Ignore Industry Research, Especially When You Are Not Familiar with Client\u2019s Domain\u00a0<\/strong><\/p>\nThe steps for gathering industry information are:<\/p>\n
\nTo reach out to your client<\/li>\n Ask industry-specific questions that you should know while doing SEO<\/li>\n Find out the SEO elements your competition is leveraging for SERP performance<\/li>\n Do a competitor gap analysis<\/li>\n Define industry benchmarks<\/li>\n Do site analysis<\/li>\n Find out what has been done to the site previously and is being done to the site now<\/li>\n<\/ul>\n <\/p>\n
All of this information can be very helpful and insightful to run your SEO campaign.<\/p>\n
Analysis of Competition\u2019s Link Profiles Can Help You Improve Site\u00a0<\/strong><\/p>\nAnalyzing your own links and your competitors\u2019 links becomes necessary when things get tricky and you can\u2019t find what can improve your site.<\/em> Though you don’t have to find out the correlation for sure, you can narrow down the list of causes responsible for improvement.<\/p>\n <\/p>\n
No matter what techniques or approaches you are implementing, you should always keep in mind that correlation is not causation in SEO. So, remember that just because you made some changes or added something, it may or may not result in improvement.<\/p>\n
<\/span>On-page SEO and Technical SEO<\/strong><\/span><\/h2>\nOn-page optimization<\/strong><\/h3>\nWhen it comes to on-page optimization, you should be aware of the following factors:<\/p>\n
\nDelivering unique value<\/li>\n Excellent user experience (UX)<\/li>\n Laser-targeted keyword targeting (i.e. the keywords that precisely target market issues & strategies)<\/li>\n Easily shareable through social networks<\/li>\n Easily transferable between devices<\/li>\n Making the site crawlable \/ bot accessible<\/li>\n Optimization in terms of authorship, metadata, schema, and rich snippets<\/li>\n<\/ul>\nTechnical SEO<\/strong><\/h3>\nIt mainly concerns crawling and indexing of the website<\/em>. This is the part where you can increase the odds in your favor. We highly recommend you optimize your website for crawlers.<\/p>\n <\/p>\n
In technical SEO, there is nothing to do with content or link building. It is purely technical.<\/p>\n
In 2020, you need to learn and implement certain things in technical SEO, including:<\/p>\n
\nAll concepts that involve robots.txt<\/li>\n Optimization of the site\u2019s navigation and architecture<\/li>\n Optimization of URL structure<\/li>\n Schema.org Structured Data<\/li>\n URL canonicalization<\/li>\n Server analysis for locating bottlenecks affecting SERP performance<\/li>\n Mobile-friendliness<\/li>\n Page speed metrics<\/li>\n Code optimization (including W3C concepts such as validation and accessibility)<\/li>\n Internal links<\/li>\n Link profile analysis for identifying penalties or algorithmic adjustments<\/li>\n Pagination like next\/prev<\/li>\n Implementing international multilingual concepts<\/li>\n AMP (Accelerated Mobile Pages) formats<\/li>\n Cross-platform compatibility<\/li>\n Cross-browser compatibility<\/li>\n SSL implementation for security<\/li>\n Error page analysis and rectification (like 4xx, 5xx, etc.)<\/li>\n<\/ul>\nSearch Intent and Precise Target Query<\/strong><\/h3>\nIgnoring user intent while doing optimization is a big mistake!! If you want your optimization to be successful, it is critical that you target keywords that fulfill user intent. Though this concept is in existence for a decade, it still hasn\u2019t lost its importance.<\/p>\n
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Apart from this, you must learn about:<\/p>\n
\nPage speed optimization (image file size, title text, alt text, image file name)<\/li>\n Page URL optimization<\/li>\n Target keywords optimization<\/li>\n Providing content that matches the intelligence level of the target audience<\/li>\n Internal link optimization during creation of content page<\/li>\n Strategic placement of images throughout the content<\/li>\n<\/ul>\n <\/p>\n
E-A-T \u2013A Turning Point and a Big Deal for SEO Profession!!!<\/strong><\/p>\nCommonly known as the medic update, the concept of Expertise, Authoritativeness, and Trustworthiness is a game-changer in the SEO industry.<\/p>\n
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Nobody can escape from this concept as it is implemented in Google\u2019s core algorithm in 2018. For an idea of how much businesses lose within 7 days of its introduction, take a look at the table given below.<\/p>\n
<\/p>\nImage Source: Torquemag.io<\/figcaption><\/figure>\n <\/p>\n
Researchers later uncovered that it mainly affects:<\/p>\n
\nYMYL sites<\/li>\n Health sites<\/li>\n Business<\/li>\n Finance<\/li>\n Travel<\/li>\n Technology<\/li>\n E-commerce<\/li>\n Entertainment<\/li>\n Coupon \/ Deal sites<\/li>\n Adult Sites<\/li>\n<\/ul>\n <\/p>\n
For precise figures, here is a pie chart:<\/p>\nImage Source: Search Engine Roundtable (by Barry Schwartz)<\/figcaption><\/figure>\n <\/p>\n
Creating authority and trust in a website does not solely depend on SEOs, it\u2019s a long-term project.<\/p>\n
One way to build authority and trust is to provide comprehensive answers to the user\u2019s query and mind-mapping your content.\u00a0<\/em><\/p>\nUnderstand the possible pain points, needs, and desires of your users while answering queries.<\/em><\/p>\n <\/p>\n
If you are going to build a website in 2020, ensure that it is SEO-friendly because long-term sustainable SEO will be there for good.<\/p>\n
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If you do blogging, ensure that you include important questions in a well-organized manner that are easily discoverable and can be promoted on the industry and market scale.\u00a0<\/em><\/p>\n<\/span>Finally<\/strong><\/span><\/h2>\nStick to your SEO routine because wonders won\u2019t happen overnight in the SEO world\u00a0<\/strong><\/p>\nThough there are a few examples of achieving amazing results overnight, it is not always the case. In fact, it happens once in a blue moon. So, it would be foolish if you quit SEO after a month and expect better results for a long time.<\/p>\n
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You need to adopt a multi-faceted approach in order to create a solid foundation to cover several SEO issues simultaneously and be consistent and organized in what you do.<\/em><\/p>\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Recently updated: February 14th, 2025 The SEO strategies you used a decade or five years ago are no longer that much effective in today\u2019s time as they used to be before. The landscape of the SEO field has altered and evolved dramatically. Google is getting smarter and more intelligent with time and if you […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[246,99,247],"class_list":["post-2966","post","type-post","status-publish","format-standard","hentry","category-seo","tag-seo-2020","tag-seo-services","tag-seo-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/2966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=2966"}],"version-history":[{"count":16,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions"}],"predecessor-version":[{"id":5960,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions\/5960"}],"wp:attachment":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}