{"id":2581,"date":"2019-03-22T12:48:07","date_gmt":"2019-03-22T12:48:07","guid":{"rendered":"http:\/\/www.mediasearchgroup.com\/blog\/?p=2581"},"modified":"2025-02-07T12:05:50","modified_gmt":"2025-02-07T12:05:50","slug":"google-march-2019-core-update-consequences-and-steps-to-be-taken","status":"publish","type":"post","link":"https:\/\/www.mediasearchgroup.com\/blog\/google-march-2019-core-update-consequences-and-steps-to-be-taken\/","title":{"rendered":"Google March 2019 Core Update: Consequences and Steps to Be Taken"},"content":{"rendered":"<p class=\"last-updated-date\">Recently updated: February 7th, 2025<\/p>\n<p>Google has released an algorithm update&nbsp;on the 12th of March this year.&nbsp; And with it, come to a lot of speculations over the scale of its impact, and what niches and sites are to be most impacted.&nbsp;<\/p>\n\n\n\n<p>But before we dig deeper into the consequences this latest\nGoogle update imposes, it is important to look at what the update is exactly\nand what the search engine giant, Google has to say about this March update.<\/p>\n\n\n\n<p>When asked if this update reverses the previous ones, a Google\nspokesperson said, \u201cWe\u2019re constantly improving our algorithms and build forward\nto improve.\u201d&nbsp;<\/p>\n\n\n\n<p>What is interesting is that the search engine giant never said\nno to the question:&nbsp; Does this update reverse the previous updates? Google\nsaid it makes changes with the effort to improve their algorithms. The search\nengine brings algorithm updates every year, and each effort is aimed at making\nimprovement. The way Google quipped, this update seems to solve some of the\nissues they had with the previous core updates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"http:\/\/www.mediasearchgroup.com\/blog\/wp-content\/uploads\/2019\/03\/MSG_6.jpg\" alt=\"Google March 2019 Core Update: Consequences and Steps to Be Taken\" class=\"wp-image-2584\" srcset=\"https:\/\/www.mediasearchgroup.com\/blog\/wp-content\/uploads\/2019\/03\/MSG_6.jpg 600w, https:\/\/www.mediasearchgroup.com\/blog\/wp-content\/uploads\/2019\/03\/MSG_6-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>With all that being said, data shows some of the sites hit by\nthe past updates got improved with this March update. But this is not the case\nwith many sites, and they are still not doing well in the search engine.&nbsp;<\/p>\n\n\n\n<p>According to Google, this is not related to any of the past\npenguin updates. The search engine said, \u201c\u201cThis wasn\u2019t a Penguin update,\nbecause we no longer have those, as we\u2019ve said&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html\">before<\/a>.\u201d&nbsp;<\/p>\n\n\n\n<p>This is the core update but not the biggest one. In fact, Google\nsaid \u201cBut it is far from being the biggest update Google has ever done,\u201d\nimplying this update compared to other updates were much larger.<\/p>\n\n\n\n<p>Also, as Google said, \u201cthis is not related to the neural\nmatching updates.&nbsp; In fact, no neural updates were released at the same\ntime as any of the core updates were. &nbsp;<\/p>\n\n\n\n<p>So this March update, as the search engine itself said, is a core algorithm update. And so there are definite repercussions on the websites, including those offering <strong><a href=\"https:\/\/www.mediasearchgroup.com\/seo-services.php\" title=\"\">SEO services<\/a><\/strong> and <strong><a href=\"https:\/\/www.mediasearchgroup.com\/seo-packages.php\" title=\"\">SEO packages<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>&nbsp;How Does March 2019 Core Update Impact Websites?<\/strong><\/p>\n\n\n\n<p>To measure the impact of the update on rankings, Rank Ranger\nanalyzes the SERP using the following metrics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First Result Exact Match<\/li>\n\n\n\n<li>Second Result Exact Match<\/li>\n\n\n\n<li>Third Result Exact Match\u00a0<\/li>\n\n\n\n<li>Top 3 Results Exact Match<\/li>\n\n\n\n<li>Top 10 Results Exact Match<\/li>\n<\/ul>\n\n\n\n<p>The &#8216;Exact Match&#8217; metrics look at the percentage of occurrences\nwhere rankings at one point in time exactly matched (i.e., domains in the same\norder) the rankings at another point in time. For example, if on January 1\nsites&nbsp;a, b, and&nbsp;c&nbsp;are the top three ranking sites for keyword\n&#8220;X&#8221; and are again the same top 3 sites (in the same order) for the\nsame keyword on January 2, that is an exact match.&nbsp;<\/p>\n\n\n\n<p><strong>Using those metrics, it analyzes the websites in the following\nniches:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Travel<\/li>\n\n\n\n<li>Home &amp; Garden\/Retail<\/li>\n\n\n\n<li>Gambling<\/li>\n\n\n\n<li>Finance\u00a0<\/li>\n\n\n\n<li>Health<\/li>\n<\/ul>\n\n\n\n<p>What the data shows is quite different across the\nniches. In travel filed, there was a fair amount of consistency within the\nvolatility displayed by sites. Even the top ranking sites witnessed a huge\ndifference in the ranking.<\/p>\n\n\n\n<p>The data within the home and garden retail shows but\nall the same as travel niche.&nbsp; Top sites in search results saw more\nvolatility than the sites within the travel niche. Other metrics were almost\nsimilar.&nbsp;<\/p>\n\n\n\n<p>But the increase in the volatility within gambling industry\nremains the same as in the above niches.&nbsp; This saw an increase of 50%\nvolatility within top 5 results on SERP. But this volatility increase for\ntravel and home&amp; garden niches were 2% and 40%, respectively.<\/p>\n\n\n\n<p><strong>Steps needed for recovering the sites affected by this update&nbsp;<\/strong><\/p>\n\n\n\n<p>There are many reasons your website might lose traffic and rankings after this update that Google rolled out in March this year. In most cases, your SEO strategies may not be working any longer. And also the focus of Google will be on a better website that provides superior quality content.<\/p>\n\n\n\n<p>Whatever the case, there are ways out that can help you reverse\nthe plunge if you are experiencing any. And as usual, you need to focus on\nGoogle E A T (expert, authoritativeness, trustworthiness) quality.&nbsp;<\/p>\n\n\n\n<p>Websites, which had&nbsp; gained a rank boost last year by\nbuilding backlinks using techniques such as Private Blogging Networks, were hit\nby March 2019 Core Update. But the sites with high-quality, natural\nbacklins saw a spike in their rankings and traffic.&nbsp;<\/p>\n\n\n\n<p>So once again your SEO strategy needs to focus on Google E A T\nquality signals, and the most of your effort goes on increasing your\nwebsite\u2019s E A T ratings.&nbsp;<\/p>\n\n\n\n<p><strong>These are some of the ways you can increase your website E A T\nratings:<\/strong><\/p>\n\n\n\n<p><strong>Use author byline in all blog posts&nbsp;<\/strong><\/p>\n\n\n\n<p>Adding byline to blog posts help Google understand how relevant\nthe post is to users. Google wants to know the authenticity of the person\nproviding the information to the users.&nbsp; The search engine wants to\nprovide its users information from the experts who are trustworthy.<\/p>\n\n\n\n<p><strong>Remove scraped content&nbsp;<\/strong><\/p>\n\n\n\n<p>The quality of content is crucial to your website E A T\nscore.&nbsp; The websites using scrapped content or content from other sites\nare more likely to be hit by this Google algorithm update.<\/p>\n\n\n\n<p>So it is better to not use such content. If there is any\nduplicate or scrapped content on your site, you should remove such content to\navoid the consequences of the update.<\/p>\n\n\n\n<p><strong>Focus on personal branding<\/strong><\/p>\n\n\n\n<p>You can turn the update into your favor by adding a about us\npage and providing valuable inputs to Google in the form of &nbsp;&nbsp;&nbsp;&nbsp; a schema\nmarkup.<\/p>\n\n\n\n<p>Also, positive testimonials and customer reviews among other\nthings responsible for personal branding will do a great job.&nbsp;<\/p>\n\n\n\n<p>&nbsp;If your site is within YMYL category, add information such\nas contact and customer support details.<\/p>\n\n\n\n<p><strong>Get more quality backlinks<\/strong><\/p>\n\n\n\n<p>According to Google, websites with high quality backlinks have a\nhigher E A T rating.&nbsp; Building low quality backlinks is just waste of time\nand money. So make sure your entire link building effort wanders around high\nquality backlinks that increase E A T ratings for your website.<\/p>\n\n\n\n<p><strong>Add SSL certification to your site<\/strong><\/p>\n\n\n\n<p>Google gives more priority to security. Websites that provide\nsecure and safe experience to users have better E A T rankings. In fact,\nsecurity is a key to E A T rankings.&nbsp;<\/p>\n\n\n\n<p>Securing your site with SSL certificate will up your chances of\ngetting your website E AT ratings increased. Note that Google Chrome shows\nsites not secured with HTTPS as insecure, which explicitly shows how importance\nthe privacy of users is for the search engine.<\/p>\n\n\n\n<p>Google March 2019 Core Update, though is one of the biggest\nupdates, will have huge impact on websites, making your site rankings and\ntraffic go down. But the update has also positive impacts sites with higher E A\nT ratings and high quality backlinks.&nbsp; SO increasing E A T rankings is\ncrucial to avoiding the negative impact and making most of the Google March\n2019 Algorithm Update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently updated: February 7th, 2025 Google has released an algorithm update&nbsp;on the 12th of March this year.&nbsp; And with it, come to a lot of speculations over the scale of its impact, and what niches and sites are to be most impacted.&nbsp; But before we dig deeper into the consequences this latest Google update imposes, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[28,40,176,23,21,48,99],"class_list":["post-2581","post","type-post","status-publish","format-standard","hentry","category-seo","tag-google","tag-google-algorithm-updates","tag-google-core-updates","tag-google-search-patents","tag-google-updates","tag-seo-company","tag-seo-services"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/2581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=2581"}],"version-history":[{"count":5,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/2581\/revisions"}],"predecessor-version":[{"id":5771,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/posts\/2581\/revisions\/5771"}],"wp:attachment":[{"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=2581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=2581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediasearchgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=2581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}