Technical Design Fundamentals for a Good SEO Friendly Website Design

A website is the face of the business that you are presently running. It is similar in function to the appearance of the front of your store, restaurant, or office. A visitor to your store takes an impression about your work by having a glance at the things that are visible. Similarly, a visitor who lands on your website makes an impression about your business through it. The first very important aspect of website design is that it should be appealing and user-friendly.

At the second place, the design must focus on incorporating all the elements that make the website optimized for search engines. In other words, SEO optimization should be second priority in website designing so as to fetch maximum organic traffic. It is pretty essential for the programmers, information architects, and designers to keep up with these two aspects as long as they work on the website and as many times as they update it. Let us have a look at the technical design fundamentals of building an SEO friendly website.

1. Important contents should be Indexable. In simple words, the information that you intend to convey to the user must be first understood by the crawler of the search engine on which the search is performed. Despite various advancements in the crawler technology, even today the most easily understood format by the crawler is HTML. So, your website should focus on placing content in the HTML text on the page.Unless the search engines are able to see the relevant information on your page, they will not be able to index it in their directory and hence, your website will not feature in any search results.

2. Site should be linked with a crawlable link structure. Another aspect of search engines is that they value pages or website to which they are able to find links. The crawlers browse the pathways of a website in order to find out all pages that are linked to it. All pages are therefore indexed in the search engine’s directory. However, if any of the pages are left orphaned, not linked to other existing pages (say homepage), the crawler might never be able to reach them. And so, they are out of the indexes.

3. Keywords should be focused in content. The website developers must understand that search engines store information in a database that is subdivided into stacks of keywords. Whenever a query is received by the search engine, the retrieval stack is viewed. It has a list of relevant articles for the particular keyword, ranked in order of their authenticity. So, if you have an of-track content, not focused on keyword targeting, your website will lose a chance to rank in the search results.

4. Title tags should be accurate and concise. All the title tags that are placed on the page, should have the most appropriate keywords that reflect the information that the page contains. Long tail keywords and stuffing will not fetch you anything. Websites that place the targeted keywords closer to the start of the title tag are more likely to be viewed by the user.

5. URL should be communicative. The search engines value the URL structures a lot. URL (the address for documents on the web) is displayed in the search results and often users make it a point to go through a website URL instead of the description. So, the URL must communicate the information contained on the page in the minimum possible words. It is better if t contains the keyword, but it is not at all necessary.

The Advice: While all these are aspects of an SEO friendly site, making it too boring will also fetch you fewer visitors and their bounce back time will increase. Place yourself in the place of the user and then design or develop the web pages. Make the necessary changes that are required so that a visitor who lands on your website as a part of organic traffic to your website, stays on it for a long time.

The Advantage: In today’s scenario, it is pretty essential that a web page is mobile friendly and has the minimum possible page loading speed. This has come up as a result of the survey that says that most of the users access the internet through mobile phones and hence, the search results displayed to them are optimized as per their mobile friendliness. Not only this, it is also revealed that users direct themselves to another website if the page takes a lot of time (say more than 30 sec) to load. So, it is an added advantage for the websites who have incorporated these two things into their designs, as they can cater to a larger organic traffic.

The Aspect: The work of a good website design doesn’t end here. Change is the only constant in the world. So, all aspects of change should be monitored and worked upon by the website developers. The content should be improved regularly and updated with the latest information as well, so as to avoid killing off your website in search results. Similarly, size and the placement of the image also need to be watched carefully as the crawler understands the text and images in a different manner. Keeping a track of all aspects is pretty essential.

Conclusion:

SEO is important for fetching organic traffic and website design plays a great role in it. The website designing services should be updated about the trends of the search engine results and the ways in which the website can be optimized to keep up with the changes.

Also, identifying what a user looks for in your website and replicating exactly the same is a challenge. Quick detection of flaws that lead to the fall in traffic to a website is a skillful tool of a good website developer. It comes with experience.

Just as we apply makeup on our faces to make it look better and charming, we must apply several layers of up-gradation on our websites to make it authentic and appealing. With a great website attracting visitor like swarms of bees, any business is sure to shoot to success.