Fuel the Growth of your Business with SEO Marketing

SEO marketing is a perfect way to increase the number of traffic coming to your website. It is used with other forms of marketing strategies such as email marketing and social media marketing. A lot of extensive effort is made in conducting SEO marketing campaigns. Digital marketing expert Neil Patel said rightly “If you are trying to grow your qualified search traffic, you have to combine content marketing with your SEO efforts.”

Different SEO Companies in India are coming up because of the growing importance of SEO. Ranking top on Google page is one thing which every website company is struggling with. Great efforts are made to optimize the content in a way so that a large amount of traffic is attracted to the website. For this, efforts are made to make faster version of websites that are more user-friendly and are easier to navigate. Let’s see the benefits that SEO will provide to your business:

Improve your Brand’s Visibility with SEO

SEO Marketing is a great way to improve your brand’s visibility. Every company wants its website to come on top in Google Search. SEO helps you achieve that target. It builds the brand name by making your site appear in the top searches. This increases the organic traffic coming to your site. More the organic traffic would be the better it would be for your company’s reputation. When your company’s visibility will be improved and the website page will come at top for most of the time people search for things related to your business domain. The more beneficial it will become for your business. Because, then it will start becoming a brand and people will start remembering its name.

Boost Your Brand Visibility - SEO services in India

For instance, you have a real estate portal for which you have hired SEO services in India. Now, every time someone looks for property in Pune your site makes it place within the top 5 searches. When this happens over a course of time, then your company will come out to be a brand name as searchers would start remembering it. If they like the content, they might flock to your website every now and then. Increased visibility means increased traffic means a wide customer business leading to a good revenue generation.

Add Credibility Factor to your Business

If your website ranks higher on Google page, then it will undoubtedly earn credibility factor. Observe it in your own life. How many times it happens that you go with the first site that appeared on Google search engine. In case you don’t get what you want, you head on to the other.

Moreover, it is a fact that searchers have a sense of credibility for your website if it ranks on the first page of Google search engine. People have an unconscious trust factor on Google.  Google needs to understand the credibility factor before it shows to the searchers your website as a possible solution to what they are looking for. For instance, if there is a startup that wants to earn a credibility factor. All it has to do is avail services of SEO Company in India. They will make sure that the startup soon has a good presence on the web.

For making Google know about your brand, SEO companies create strategies. For example, your website is about car rental services, and then a YouTube video will be created on it. This will be supported by a transcript which is displayed below the YouTube video. This video will be then uploaded to facebook, twitter and other social media platforms. This will increase the presence of company’s name on the web helping Google crawler to detect the company easily and fetch credibility factor which is an utmost important factor when it comes to e-commerce business.

More Traffic with SEO Marketing

SEO Marketing is a great way to attract more traffic to your website. But, let see how SEO companies use it for increasing traffic. Basically, there are three ways to attract more traffic to the website through the means of SEO.

Increase your Website Traffic - Digital Marketing Companies

First way to attract traffic is to include keywords in the title, header, body, tags and meta-descriptions. Google will read its database the very moment any person will add the keywords in the search engine box. This will help your website come amongst the top searches.

Second easy way is to include long-tail keywords for attracting more traffic. This is a great way to get specific when it comes to the searches people make. For instance, you deal in real estate. Using the key word property will not help you rank on the top as there would be so many sites having the same keyword. Thus, you have use long-tail keywords such as affordable property in Pune. This will attract a large number of your audience to your website.

The third way is to include location-based keywords. Google doesn’t know where your company is located. Thus, it is important to use location-based keywords such as “car services in Delhi”.

Enjoy Best ROI with SEO Marketing

SEO Marketing provides best return on investment when compared with both offline and online marketing strategy. The reason being that SEO marketing is an inbound form of marketing. This is not the case with other types of marketing. In SEO marketing, the consumer is searching for that particular thing. Thus, you are not pressurizing him in any way to sell your services or products making it a more amiable approach to marketing.

ROI from SEO Marketing

There is no direct formula for finding out the ROI from SEO Marketing.  We cannot say that x+y=z in case of SEO marketing. For evaluating revenue on stocks we have a formula. But, this is not the case when it comes to the evaluating ROI on SEO marketing. It is basically something that yields returns over a long course. But, it is the most reliable form of marketing giving you returns for a long-term. Although with SEO, you have to update your strategies regularly to bring in the best results. The best way is to consider the increasing organic traffic, increase inbound links, high-quality traffic and revenue. This will give you a fair idea about the return you got by investing your resources in SEO marketing.

Know more about your customers with SEO Marketing

With the help of Google Analytics you can learn more about your customers. Having a website on which Google Analytics is not installed is like driving a car with your eyes closed. This won’t take you far. Thus, it becomes important to install Google Analytics where you can view the quality of your traffic. Almost everything you need to know about the traffic. For instance, how your customers search, how they are browsing, words and language they use, times when they were most active during the day etc. You can also gauge the mobile traffic coming to your website, the speed of the site and the bounce rate.

Mainly, you can evaluate organic search traffic, quality of SEO traffic and dollar assigned to SEO traffic. All this helps you understand more about your traffic. On the basis of which you can restructure your strategy for getting better results. Not just it will help you improve your online strategy, but it also helps you to work with your offline strategy. This will help you grab more eyeballs on your website leading to more traffic. Thus, with SEO Marketing you can learn more about the quality of your traffic helping the business grow.

SEO forms a crucial part of your marketing mix

It is vital to say that SEO makes a crucial part of your marketing mix. In this era of digitalization, Search Engine Marketing in India is one of the famous trends to go for.  Its role is undeniable in hospitals, real estate, travel and almost every other business. Currently every company whether small or big has a website. And there is an SEO team in most of the organization. This simply shows that how important this mode of marketing is for companies. If the companies do not have their own in-house SEO team, then they prefer to hire services from Digital Marketing Companies that provides SEO services in India.

marketing mix of SEO and digital marketing - SEO services in India

All the terms that one hears in digital marketing such as content, ranking, keyword research, feedback, software development, sitemap optimization, traffic, social network and link building are connected with SEO. Basically, SEO is the centre around which the world of digital marketing revolves. Thus, giving great amount of importance to SEO marketing makes complete sense. If your website does not rank amongst the top five searches, then you will be losing a huge amount of traffic. Most of the visitors find question to their answers on the first five search results. Thus, if your site is on the second page of Google search, then you will be losing a large amount of traffic. This is the main reason why brands are investing so much of their resources and energy in SEO Marketing and blend it with video marketing, email marketing and social media marketing.

Final Word

Seeing the prominence of SEO marketing every company is allocating their resources to this form of marketing. But, blindly running behind SEO without improving the quality of content published on the website doesn’t serve the purpose of brand building. In the words of Nashville’s Organic SEO Consultant Jeremy Rivera “The less you chase SEO, the more it seems to be effective.

For example, NicheHacks and its writers has never been big on SEO, PBN’s and whatever else people spend their time and money on.

Instead, we outreach and tackle down sites that are already big and popular in our space. By doing this, we get more shares, links and attention from big named bloggers.

We focus on creating epic content, content that is bigger and better than what’s already out there. By doing this, we get more traffic from Google than any other source.

Forget SEO, focus on epic content and reaching out to big named bloggers and you’ll eventually get lots of attention from Google.”

Thus, SEO marketing efforts will only materialize when it will be paired with a quality website. Otherwise all the SEO marketing efforts would go in vain. Thus, it is important to come up with content that is meaningful and a website design which is appealing. This will bring the searchers to your website time in and again giving great strength to your marketing efforts.

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Amit Mishra

Amit Mishra, the co-founder of Media Search Group, loves to pen down about marketing and designing. Be it search engine optimization(SEO) tips and strategies, Social Media Optimization, Increasing Engagement, and Traffic Score, Web Design and Development, Mobile Applications, Conversion/Sales, he covers it all. Been in the business for a long time, Amit Mishra knows some of the best strategies on how to expand and grow a Business Online.

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