Five Things You Need to Know Before Redesigning Your Website

Traffic to your website is slashing, ranking dipping or your website does not perform the same when accessed through mobile devices. These are signs your website needs changing. It needs to be redesigned, and the clutters that make your website perform poorly should be fixed. This is called website redesigning or revamping.

Website revamping is much like house renovation wherein the clutters or rubbish things are removed and the things that enhance the beauty of your house are added.  Likewise, website revamping or redesigning lets you cut out what prevents a website from performing well. And add all the vital elements of a well a designed website.

But redesigning a website is not easy. You should have the right knowledge and skills. If not from tech field, you can hire website redesigning services, which are affordable and have all the benefits of an in-house dedicated team of professionals you have to redesign your website.

Whether you hire website redesigning services or build your team of designers and developers, there are some crucial things that should be considered before redesigning a website. So you should know them before you go ahead with your website redesign idea.

Check for What Is Working and What’s Not

Website analysis is a must before moving to website redesign. This helps you know what is working and what is not. If you know what makes your website not work as it should, it will be easy for you to make necessary changes to your website.

Your website is key to your digital marketing strategy. And how you design it directly affects your digital marketing performance. So analyzing website becomes inevitable before moving to redesigning. Here are the things to look for when examining your website.

Develop the Goals to Achieve

Every redesign project has goals. For example, some businesses may want to increase traffic or while some may have goals such as an increase in rankings or more brand awareness. So first set your goals you would want to achieve for your business.

That may be a tricky job for many. But look at where you lag with your competitors and what you need to do as to take your business ahead of your peers in the market. As a website is all about helping achieve business goals, if you know yours, it would be much easier for you to redesign your website.

Check these common goals every website redesigning project should have if you find setting goals difficult, or you do not want to waste your time thinking too much on goals you would like to target.

Know Your Target Audience

Search engines are bringing updates every day, as to make it easy for people to find what they are looking for. Still, 55% of visitors spend no more than 15 seconds on a site if they do not find your website useful they will leave uprightly. So it is crucial that only right people come to your website.

To ensure only right people visit your website and stay there, you need to know them. You need to know who your target audience is and what the best way to reach them is. You should also know their preferences, their browsing style, and what key-phrases they are using to search before you embark on your website redesigning project.

It is rarely difficult to learn about a target audience. You can do that just looking at some stats you have got through your website in the past. Go through the stats, checking for the kind of people who were interested in your business. For example, you have a t-shirt store. You find a t-shirt that sells hot and so you want to create more like that. You can get what people like by asking them to provide their feedback and what attracts them.

Demographic information is also a key factor in deciding on who your target audiences are. Classify your audience into different groups, and get into preferences, likes, and dislikes of people in each group. Knowing target audience helps redesign a website that is user-friendly.

Make Your SEO Checklist

Redesigning your website is going to help your marketing, and so you should be discoverable. And SEO is more important at this stage. There are some key points that need to be considered when it comes to revamping a website.

These are some crucial points to focus as you make changes to your website:

• There should be well-written page title, meta descriptions, and permalinks in every content on your website
• Content should be scannable and cater to the queries of users
• Responsive design so your website can be accessed from any device
• The use of keywords most relevant to your business on all your landing pages
• Loading time which is crucial to how visitors interact with a site

Evaluate Your CMS

Content management system (CMS) is a crucial element of a website. It is what will limit what you can do with your website. Choose the CMS that provides a balance between options and capabilities with the goals you want to achieve.

There are many CMSs for WordPress which is widely used when it comes to redesigning a website. But you should choose the one with features that enable you to deliver the right experience to your customer.

Redesigning a website is a task that requires a lot of planning and deliberation. And those are some crucial things that must be in every plan for website revamping. Besides them, you should think about everything that you think is important to when it comes to redesigning a website that works.  Good website designing services can help with that.