Change is
the only constant in the world of IT, and so it is important for businesses to
make changes to their website from time to time. But just making some changes
here and there on your website, you should have a robust plan ready with the
details on what impacted your rankings, why you are not getting traffic and
what visitors are switching to other websites from yours.
So make it
easy for you we have curated a list of some crucial things that you should do
before you go and make changes in your website.
Let us get
started without any further ado…
What Are Your Goals And the Target
Audience?
Every aspect of a website has a certain role to do. These roles vary from the site to site. For example, you have an e-commerce site. You need to focus on making it as simple as possible. Navigation is far more convenient, and users can smoothly, effortlessly browse through pages. So get to know the goals you want your website to help you with before hire a
website development company to redesign or make changes to your website.
How Is Redesign Going to Impact Your
Content?
You have to regularly update the content on your website and make sure it is valuable to visitors. Good quality content with a value for visitors not only helps with SEO but also helps build a base of readership. And this ultimately results in the improvement in the
ranking of your website.
Make sure
the content already there on the website does get impacted by the redesign.
Many people visit a website just for getting information. So get to know why
people are visiting your website. Do they come to the site just to read blogs
that provide them with useful information about what they are looking for? If
they come to read blogs, you need to give your effort and attention to making
your resource page more appealing and valuable to visitors.
Before you
implement a new design, make sure your content will shine in its new setting.
How Are the Changes You Want to Make
Going to Improve Conversion?
If you are
trying to get people to buy something from you, make the site as easy as
possible. Make sure your redesign plat include a clear call to action, with
buttons easy to use. So you should try to create the right balance between
subtlety and aggressiveness. Viewers want to transact with you. But they won’t
if they are spammed or they don’t understand what you want them to do. So make
your website robust, explicitly telling visitors to do exactly you want them.
How Is the New Design Going to
Compete?
A redesign is not like adding or removing a few elements on your website. But it is a planned process that takes time, money and lots of efforts. After all, your entire website is a key part of your marketing strategy. It should be competent enough to compete with its peers.
So it is
important to understand your competitors’ websites. How they are fairing with
their current design. This will help you understand what you should do to out-beat
your competitors.
How Are the Changes You Want to Make
Going to Solve the Issues?
The redesign
does not mean your website is going to answer all your problems. So don’t try
to make it a solution to all your problems. Instead, focus on prominent goals
such as how the redesign is going to help you maintain the audience, increase
conversion rate, and so on. Figure out as many problems that are most crucial
for your business as possible. Solve those problems when you make changes to
your website.
So examine
your website to see if what is not working and where is the problem. So you can
better deal with those problems in your redesign. Hire a reputed website
development with expertise in website redesign to help you find out the issues.
How Is It Going to Impact the Mobile
Experience?
People are increasingly using their Smartphones to search. So it is crucial for a website to be mobile friendly. Also,
Google latest algorithm prefer sites that mobile friend to provide results. So if you want your site to show up in the search results, focus on elements of a mobile-friendly website. And this is more important for an e-commerce website. An e-commerce website development company with experience in
mobile-friendly design can help you here.
In fact,
there are many factors to consider when making changes to a website, and each
factor has its importance. But those are the most crucial things, and
considering will not only help you understand what changes should be made to
your website but how these changes are going to do for your business.
