Video marketing mark a paradigm change in branding. Embrace it

The only rule in the marketing world is that there are no rules. It is a fluidic world were concepts change at the snap of a finger. Billboards and outdoor marketing were potent weapons in the repertoire of a brand manager, but they may not be enough now. The Internet has completely changed the rules of the game and forced companies to go back to the drawing board. People have migrated to social media platforms in hordes and you cannot neglect it anymore. Companies like Amazon and e-bay have grown to gigantic proportions simply by harnessing the power of the Internet. However, this paradigm change also throws open a lot of fascinating opportunities for companies.

Say it with a video

With the sudden popularity of social networking sites, many companies have unleashed social media campaigns on a war footing. However, generating traffic on Google and social sites is a time taking process. Videos, on the other hands, have a short gestation period and offer quick results. A few statistics will drive home this point:

• Videos have a 10% higher conversion rate
• Videos close the sales cycle by as much as 40%
• 3 billion people watch youtube videos per week

YouTube is the focal point of all video marketing efforts and enjoys a constant flow of traffic. It is a goldmine for companies and offers tremendous opportunities.

You got it right

YouTube began as a site where a few people wanted to share their experiences of visiting a zoo, with everyone. There has been no looking back for the site since then. It is worth $1.65 today and growing. It has gone beyond sharing videos and emerged as a knowledge sharing platform where you can find a video for even rolling a paper cigarette! The site presents a huge opportunity for companies to showcase their products in an interactive way. You don’t have to bother about anyone flipping channels and enjoy the uninterrupted attention. But, creating an online video requires an understanding of the dynamics of Internet marketing.

Get behind the scenes

The world of video marketing is laden with landmines. A simple wrong footing can blow away your efforts. YouTube is now owned by Google, a company which relies heavily on analytics. It adopts intelligent tools to scan your videos and follows very stringent measures for ranking. You have to put a strategy in place. Identifying the keywords is the first step towards successful online marketing. There are various other factors like Video SEP and SERP that have to be taken into consideration. An experienced video campaigner will help you to customize your video according to YouTube. However, you have to ensure that your videos are rich in content.

The golden rules

Creating a good online video is similar to creating a good copyright. It should be succinct and lucid. You should be very clear about your brand proposition and the message you want to convey. The video has to be designed for your prospective clients and their preferences should be reflected in it. An online video should be able to communicate with your clients and engage them. The golden rules of advertising apply here as well and your videos will go a long way with a solid base.

Video marketing is all set to change the way you approach your clients. But, don’t do it in haste. Seek the services of an experienced “Internet marketing company” and clearly lay down your expectations. It is an involved field and requires attention to details like infusing your brand colors in your youtube channel. So, jump on the bandwagon and change the rules of the game!