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  • Internet Marketing is more than Organic SEO - Internet Marketing broadly refers to a range of activities performed with the objective of creating profitable customer relationships in the online medium.

Optimizing Press Releases Strengthens Your Marketing Strategy

In the old days, press releases used to be the most powerful and effective way for marketing your business, partly because there was no Internet and it was the only way to keep your business in the center of attention.

Posted By- Media Search Group | Jul-20-2015 |  Comments: 5 | Views:  1668

How will the Partnership of Twitter and Google Impact Digital Marketing Strategy?

The recently announced Twitter-Google partnership is set to bring a great turnaround in the social search dynamics. Tweets are set to become an important element of the SEO strategy as they have the potential to become extremely visible in search engines. This in turn necessitates businesses to have a strong twitter presence.

Posted By- Media Search Group | Mar-05-2015 |  Comments: 5 | Views:  2406

Is it Time to Move focus on to Microsoft Site (Bing)?

A lot of marketers not paying attention to Microsoft site Bing. They wholly pay attention on Google and doing SEO for Google search result. The Comscore data is showing that the market share of Bing is going up from the last couple of years.

Posted By- Media Search Group | Feb-12-2015 |  Comments: 5 | Views:  2707

Creating Good Content Vs Building too Much Link: Where is Your Focal Point?

While Link Building & Content Marketing have often been position as warring strategies, in fact when used effectively they can complement each other. With a more strategic and long-term goal played by Content Marketing, link building should be undertaken wherever relevant to further the cause of content marketing.

Posted By- Media Search Group | Jan-28-2015 |  Comments: 8 | Views:  3341

Affiliate Marketing – Essential Factors for Affiliate Marketing Success

Affiliate marketing programs pay pretty tentative revenue on a regular basis. Many people have joined this marketing industry.To make a successful affiliate marketing business you should have the follow some essential factors that will not only make success affiliate marketing also improve your Return on investment (ROI).

Posted By- Media Search Group | Jan-20-2015 |  Comments: 8 | Views:  2477

The Year that was for Digital Marketing

Using the right technologies and platforms to market your products in a manner that appeals to your target group is ultimately what digital marketing is all about. Digital marketing is truly a world without boundaries encompassing the entire spectrum of devices from smartphones and gaming consoles to tablets and desktops.

Posted By- Media Search Group | Jan-05-2015 |  Comments: 1 | Views:  1922

SEO Power Pack: SEO Predictions for 2015

Changes in the SEO landscape are happening faster than you can say SEO. In 2014 alone there have been as many as 13 Google algorithm updates, necessitating that a dynamic strategy be followed when it comes to search engine optimization. Here are some key trends to watch out for in 2015:

Posted By- Media Search Group | Dec-20-2014 |  Comments: 50 | Views:  2356

Local SEO Power Pack: Set the Stage for Local SEO for 2015

The releases of the Pigeon Algorithm update as well as GoogleMyBusiness are the biggest drivers of local SEO, a fact also revealed by the Moz 2014 survey. Local Search in 2015 is about having a content rich web site while including your business location at strategic points.

Posted By- Media Search Group | Dec-16-2014 |  Comments: 8 | Views:  2120

What are Toxic Backlinks and how can they affect your Website?

Links that Google’s algorithm perceive as adding no value to the website and are seen as created with the sole purpose of boosting ranking of the site are considered toxic links. They can decrease search rankings as much as good backlinks can improve them.

Posted By- Media Search Group | Dec-10-2014 |  Comments: 395 | Views:  3222

Are You Advertising on Bing, Yet?

No matter which Metrics you are looking at- Ad Impressions, Cost Per Click, Ad Rank or Exclusive Audiences, Bing is increasingly offering some very compelling reasons to advertise. Less competition for ad position, in addition offers a great opportunity to advertisers to optimize search results.

Posted By- Media Search Group | Dec-05-2014 |  Comments: 440 | Views:  2905

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