Optimize your business website for Facebook Graph search

Increase the visibility of your business website with the Facebook Graph Search! Since Facebook Graph Search has been rolling out to many Facebook users, marketers begin to clasp with the opportunities provided by the social graph for boosting exposure of their website. This way, it becomes clear that a juggernaut of both search and social media tactics are much needed for improving visibility in the graph search engine results.

Weight age of Facebook Graph Search

Especially in the world of small business, social media is evolving to turn out to be not only a helpful tool to upward the clientele, but it is progressively more a fundamental part of any business’s success. With the growth of social networking in many ways, Facebook remains at the innovative cusp of the social networking world. Consider Facebook Graph Search as it only works by paying closer attention to the information shared by a business page and the user searching on social media as well.

Crib sheet for Facebook Graph Search Optimization

1. Choose the correct Facebook page category: – Facebook gives you the option to categorize your business in order to make consumers understand the type of the business and product you offer. So, it is very vital to choose the correct category that best matches the business.
   Access your category: –
   1. Visit to profile page and click “About”.
   2. Click on “Edit” which is next to “Basic Info” header.
   3. Time to select a suitable category.
   4. At the end, click on “Save” button.
2. Verify your business address: – Since the Graph Search results are based on the location, it is crucial to put the correct business location on the page. If the business is not correctly listed on the page, it might not be going to appear for location-based searches. So, ensure that your business page’s address exactly matches with the company’s website.
3. Complete the profile: – For improving Graph Search results, fill out the “About” section of your business page. Fill out “About” section which is incomplete without filling out things that are listed below:
   1. Mission.
   2. Description.
   3. Awards.
   4. Products.
   Keep all the things in order and easy for the users to understand your business with ease.
4. Insert important keywords: – Insert important keywords into “About” section and improve Graph Search results. But do not stuff up your “About” section with keywords as the main aim is to communicate with the Facebook users.
5. Get more likes: – More likes on the business page means a lot of followers on your business page. It is an effective way of getting a good rank on the Graph Search ranking. Bag more likes by:
   1. Offering valuable things in exchange.
   2. Adding “Like” button on your website.
   3. Advertising your company’s page on Social Media.
   4. Conducting contests and sharing on Facebook.

   

6. Post videos and photos: – Facebook Graph Search makes it easy for the Facebook users to search for photos and videos of your business and do not forget to tag people on Facebook. Tips for tagging and posting that are as follows:
   1. Post Photos and videos of product many times a week.
   2. Tag your products and services in photos and videos.
   3. Do tag timeline covers and profile pictures.
   4. Insert keywords in your images and videos.
7. Do Facebook Group Sharing: – Instead of building and managing individual friend lists, create a space to share with your closest ones. Quick tips to loosen the strings of posting and sharing with the Facebook group:
   1. Go to the section “Create a group”.
   2. Add closest people.
   3. Post an update in the “Write post”.
   4. Add a photo or video.
   5. Share it in the Facebook Group.

A sort of the wrap
If you want to keep your business on the top notch of the social media graph, “Social Media Marketing company” helps you get to what you aspire for.