Is Your Web Page Mobile Friendly?

This article is especially for people who are running website since years and have made themselves pioneers of the web world by residing in the top ranks of Google search results.

We are sorry, but we have a bad news. Your time might be up soon.

Yes, your constant source of happiness in the form of top rankings in SERP and high traffic converting into revenue is a guest for a few days.

No doubt, your website is very well optimized, with an SEO friendly approach, unique and engaging content, clean site architecture, and quick loading times, but there is a little thing called -CHANGE that shall take you by surprise.

In a recent research, we found that Google has introduced a new feature in the Google Search Console, known as Mobile-Friendly Test.  Out of curiosity, we happened to try it by entering a URL. The result was a detailed account of all the scripts that can’t be loaded to a Google bot Smartphone, perhaps because the URL we entered was partially loaded on the Google bot Smartphone. And this is why, the time for many old sites, might be up in the years to come.

About Mobile-Friendly Test

This is a step to help the website owners and managers evaluate if or not their website is working properly on the mobile devices, which are the largest proportion of the devices being used to access the internet. All of us, from kids to adult carry smart phones with us, all the time, everywhere we go. In such a scenario the fact that mobile phones are the future is evident.

The second important thing to realize here is that this tool will help you to know the page loading issues that are encountered by the Google bot Smartphone, by fetching the page and running test, but it is you who have to take a step and make your website mobile friendly for staying as a pioneer in the near future as well.

Reason for This Addition

In a recent move, Google wants to acquire over half of all the searches that are conducted on a mobile device (Smartphone or tablet). With that said, Google has decided to reform the site rankings as per the mobile-friendly test score for the sites. That means a substantial amount of websites that are not yet having a mobile-friendly approach may be turned completely obsolete, just as the technology, they are thriving on – the Personal Computers.

You must realize that you are restricting your audience by running a website that is just desktop friendly and doe does not match the requisites of a mobile-friendly approach. Even if Google doesn’t introduce the rankings based on mobile device visitors to a site link, the present criterion of most viewed content shall also not be fulfilled by you. Because the websites that are mobile-friendly have already started filling their banks with views, right from today.

Expected Mobile-First Index of Google

Having said above that the site rankings will change depending upon the mobile-friendly nature of the sites, the mobile-first index will roll out the conventional browsing experience. It will be displaying search results as if all users are searching from a mobile device, with only the mobile-friendly sites in the top result pages. Is not that the reason why the pioneers must have a look at the websites and incorporate the CHANGE that is mandatory?

Well, it is still not late. As now you have become aware that priority in Google’s mobile-first index will be given to sites that are already 100% mobile-friendly, you should start making preparations for the CHANGE and avoid being left out by the success that you have been enjoying over the years. It is still not late.

Conclusion

The giant search engine has expressed in clear terms – either you should have a mobile-friendly site or you should be prepared to be left behind. And it has given you enough time to consider working on it, for the mobile first index still has a year to come.

Start today with the mobile-friendly test and grab the underlying errors in your site. Rectify them and go for re-checking. Don’t step out until your web pages are mobile friendly and keep pinging your web developers for CHANGE.

After all, you are a pioneer of the web and you need to be the same in the future.