How to Maximize Sales this Holiday Season 2018

Come holiday season and it spreads a lot of good cheer! Most businesses partake the spirit of the season with improved sales, with some businesses doing as much as 30% of their sales in the final two months of the year. Here is a sneak peek on what these businesses are doing right. With this handy guide, you can maximize your sales this holiday season. Read on….

Holiday Sale 2018

Maximize Sales on Holiday:

Focus on your best selling products – Identify your high selling items in the previous few months and ensure that you stock them adequately. In identifying these products it is also important to study customer needs closely. For instance, this will be a great time to stock items that customers would like to give away as gifts. It is also important to promote these items in any advertising and marketing plans. Similarly, it may be a good idea to identify the slow moving products and offer a discount to help them move off the shelves.

Inventory Planning – It is important to plan your inventory in such a manner that on the one hand, you do not run out of products of interest in the crucial period, while on the other you are not left with excess inventory at the end of the season.

Announce offers and contests – In keeping with the holiday spirit making some theme based offers and contests will help you build a customer connect. Improved engagement with customers is likely to result in increased sales.

Announce Sale

Focus on customer service– Given the time-bound nature of sales in this period it is important that you ensure timely deliveries from your vendors and in turn make timely deliveries to your customers. An irate customer, in today’s age of social media, can negatively impact not just your immediate business but also erode your brand equity.

Have a plan for gift card redemptions – Gift cards are increasingly becoming popular gifting options. For a retailer though, the timing of redemption of the gift cards is an element outside of their control. This, in turn, has implications on inventory planning. It is advisable to plan for gift card redemptions post the holiday season.

Advertising and Promotions – The holiday buying season is a great time for businesses to promote their offerings. While mass media advertising may turn out to be too costly for small businesses, this may be a good time to resort to online marketing. Some of the channels to explore include:

E-mail Marketing – If you have been consistently investing in building a customer list and engaging with them now is the time to capitalize on it. It is beneficial to send out e-mailers with details of new products, trends, and offers.

Online Advertising– Other than e-mailers this is also the time for broad-basing your marketing efforts through online advertisements which enable you to segment your audiences closely and target them. Other than online ads, social media marketing may be a great way to reach out to potential consumers.

If you are an online seller, it is also prudent to focus on the following, this festive season:

online-seller

Having an awesome landing page – Ideally, the page should have the flavor of the season and encourage visitors to explore the site further on account of both its product mix and pricing.

Upselling – Revenues can also be maximized by encouraging buyers to increase their average order value. Free gifts and offers linked to the cart size can be a great enabler for shoppers.

Be Mobile Ready– To ensure that you do not lose out on the huge opportunity of m-commerce that also sees a spike in the festive season, it is best that you are mobile ready well in advance.

Holi 2018 Offer: Affordable Search Engine Optimization Services in India

It is imperative that you craft a strategy for the festive season well in advance to be able to take full advantage of it. There must be a yearlong plan to develop a connection with audiences to be able to capitalize on it during the festive season. On the other hand, if your festive season e-mailers are the first that the customers have heard of you, they may be hesitant to try your products.

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Amit Mishra

Amit Mishra, the co-founder of Media Search Group, loves to pen down about marketing and designing. Be it search engine optimization(SEO) tips and strategies, Social Media Optimization, Increasing Engagement, and Traffic Score, Web Design and Development, Mobile Applications, Conversion/Sales, he covers it all. Been in the business for a long time, Amit Mishra knows some of the best strategies on how to expand and grow a Business Online.