5 Tips to Find Out If the SEO Company Is Doing the Right Things for You!

While grabbing the pace with today’s world and running the business online, each one of us wants to make the maximum benefits out of it. After selecting an SEO company that runs various campaigns to enhance the site’s visibility in the search engine results, the challenge is to keep tracking the progress.

SEO is not Rocket Science

You must understand that SEO techniques change from time to time and there are multiple things to consider when doing it yourself or outsourcing it to an expert company. Many people who go for the latter solution after taking their business online, ponder over selecting a reliable SEO company. And once they are settled with a company, the results are not as good as they were expecting. With Google’s Penguin and Panda updates in the algorithms, SEO has become a real challenge.

SEO Company

Educate Yourself about SEO

As long as the search engines (Google, Yahoo, Bing etc.) will exist, there will always be a way to optimize your site to rank higher. If you are hiring an SEO company to do it for you, you must have at least the basic knowledge of the metrics that evaluate the success of an SEO strategy. You should not be like a nursery kid before them who have done masters in this subject, being fooled by them. You should be a graduate in the profession, able to keep a check on their work and ask them questions about their performance.

Cross New Milestones Everyday

Every day, milestones should be crossed. Be it the Click Through Rate, the staying time of visitor, the return on investment or the engagement on social media – the stats should be higher than the previous ones. If there is a drop in the statistics and the decrease continues, there is an issue with the SEO campaign.

In order to avoid such circumstances where your website suffers a lack of traffic, you must make sure that your SEO Company is doing the right things for you.

Here are the 5 TIPS that you must follow to ensure the success of the SEO campaign:

  • Google Analytics Stats: Ask your SEO Company to provide you with the reports of the advertisements that have run on a weekly or monthly basis. Go though the ad experience report. Compare the progress that has been achieved in the time span by analyzing the stats and look for the drawbacks. You can log into Google analytics and see detailed data about your website. If your SEO Company is not providing you trustworthy results, you may easily catch them here as the software of Google Analytics is true to the core.
  • Social Media Presence: Facebook, Twitter, LinkedIn, Tumblr, Disqus, Pinterest etc. have become great agents of change in terms of website traffic. Not only because they have really made the world a global village but also because of the detailed targeting options available. You must check your social media presence by going through the insights of the Facebook page, Twitter handle, LinkedIn account etc. and evaluating the reach plus engagement on your social media account. If the posts are irregular or people are disinterested in your social media posts, things are not working in a right manner.
  • Review Your Content: Now that you have evaluated your social media profiles, you must also go through the contents in the form of blogs and articles, video contents, infographics etc. so as to review them. The attributes of a good content include originality, relativeness, uniqueness, and clarity. Make sure that the SEO Company has good content creators, who are creating relevant to the time and conversion inciting contents. If the contents fail to match your expectations, there is a serious trouble with the SEO campaign.
  • Type of Backlinks: The majority of incoming traffic if you see comes from the backlinks that are formed on the higher traffic websites. However, as the search engines also have changed, back linking has seen a classification as good and bad backlinks. Negative link building is diminishing in importance. Your SEO Company should be competent enough to adapt to this change and create backlinks that deliver. Having fewer backlinks but with the highest conversion add to the success of an SEO campaign. Check the type of backlinks and see if they are diverting traffic or not. This might be another reason why your website is devalued in search engine results.
  • Review Enquiry/calls/sales: If at all, you have not noticed a gain in the reviews, inquiries, calls or sales, whichever caters to your website, you must be wasting your money on the SEO Company. Maintain a database of the sales that have happened through your website. It is agreeable that changes don’t reflect in a single day, but it is more agreeable that changes will definitely exist within 3-4 weeks of the optimization. If the results don’t have a variation, even after the implementation of the SEO campaign, it is time that you must look out for another SEO company that promises better results.

 These 5 domains are strong in themselves to help you in finding it if the SEO company is growing or killing your website.

Hope with these tips, you can always show them that you have a clue and are educated about how things work. You can keep an eye on the milestones that you need to cross each day easily by spending a little time.

And still if discrepancies or dissatisfaction persists, it might be a signal that it’s time to fire your current SEO Company and choose the one that’s doing something productive. But, if you are not updating yourself and not following the steps to see if your SEO Company is working in the right direction, you shall never be able to find out the difference.

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Amit Mishra

Amit Mishra, the co-founder of Media Search Group, loves to pen down about marketing and designing. Be it search engine optimization(SEO) tips and strategies, Social Media Optimization, Increasing Engagement, and Traffic Score, Web Design and Development, Mobile Applications, Conversion/Sales, he covers it all. Been in the business for a long time, Amit Mishra knows some of the best strategies on how to expand and grow a Business Online.

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